BHS0003 International Business

Assignment Brief
Strategic Choice
Global-Local Dilemma
Local responsiveness pressure
Low
High
High
Low
Internationa
l
strategy
Multi-domestic/Localization
strategy
Global Standardization
strategy
Transnational
strategy
Global integration
Pressures
Pressure for local responsiveness
Low
High
High
Low
Pressure for Global integration
Cosmetics, processed food
Differences in
Consumer tastes / preferences
Infrastructure / practices
Distribution channels
Host government needs
Civil Aircraft;
Bulk chemical
Consumer electronics
Telecommunication services
Retail banking
Integration-Responsiveness Grid: By Industry
Background
The typology builds on the basic framework of C.A. Bartlett and S.
Ghoshal, Managing across Borders: the Transnational Solution ,
The Harvard Business School Press, 1989 (2nd updated edn, 1998);
and S. Ghoshal and N. Nohria, ‘Horses for courses: organizational
forms for multinational corporations’, Sloan Management Review
, vol. 34 (1993), pp. 23–35.
The typology was later confirmed in a large-scale empirical
investigation by A.W. Harzing, ‘An empirical analysis and extension
of the Bartlett and Ghoshal typology of multinational companies’,
Journal of International Business , vol. 32, no. 1 (2000), pp.
101–20.
For a similar typology see M. Porter, ‘Changing patterns of
international competition’, California Management Review , vol.
28, no. 2 (1987), pp. 9–39.
For a critical evaluation see T.M. Devinney, D.F. Midgley and S.
Venaik, ‘The optimal performance of the global firm: formalizing
and extending the integration-responsiveness framework’,
Organization Science , vol. 11, no. 6 (2000), pp. 674–95.
Things to Consider :
Layout
Fonts
Double line spacing
Sentence construction/language
Paragraphs
Referencing
Plagiarism
Good Essay Structure
Is made easier by prior planning
Makes it clear
Sets out your main ideas
Makes it clear how the main ideas relate to each other
Takes the reader through your answer
Helps the reader to remember what you have said
Organises groups of related information in paragraphs
Uses connecting words and phrases to relate each
point/idea to earlier and later points
a model essay structure
Introduction
Arouse the reader’s interest
Set the scene
Explain how you interpret the question
Define or explain key terms if necessary
Identify the issues that you are going to explore
Give a brief outline of how you will deal with each
issue, and in which order
ARGUMENT/MAIN BODY
Contains the points outlined in your introduction.
Use examples from Industries and/or firms.
Do not try to summaries every idea has been
covered in the course so far.
The Conclusion
Draw everything together
Summarise the main themes
State your general conclusions
Make it clear why those conclusions are
important or significant
Do not introduce new material
In the last sentence, sum up your argument
very briefly, linking it to the title
AVOID PLAGIARISM
??
before submission
Carry out a last spell check – do not rely on computer
spellchecker.
Thorough proof read – use a second person if possible.
Read it aloud.
Check referencing – is it in the text AND the
referencing page?
Pages numbered?
Word count 2500 words
Keep a backup copy just in case!!!!!!!!!!!!
Teaching team will look at one draft only (draft should
be sent to your tutor before the 9th of Dec)
Submit electronically via Turnitinuk by 12.00 pm on the 16th
of December 2016
identical hard copy to The Business School by no later than
14:00 (2 pm) on the same day (Friday the 16th of December
2016).
Submission of the assignment after the deadline will result
in the mark being capped at 40%.
Please refer to the student regulations and your student
handbook.
Please note that extension requests are authorised by
Course/Year tutors only, not module leaders.

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