BUS 402 Week 5 – 11 Discussion Questions – (Small Business Management) Week 5 DQ 1 Guerrilla Marketing
BUS 402 Week 5 – 11 Discussion Questions – (Small Business Management)
Week 5 DQ 1
Guerrilla Marketing
Please respond to the following:
- From the first e-Activity, discuss the key elements that made the guerrilla marketing so successful. Explain your rationale.
- Discuss possible best practices from the guerrilla marketing campaign that different types of small businesses could leverage. Provide specific examples to support your response.