bus 599: strategic management of amazon

 
Core Task :
AMAZON is a multinational business that has successfully thrived over the years. Write an essay describing the contributory factors to the growth and challenges of AMAZON to date (using ANSOFFS’s matrix) and proffer possible solution for the business using the SWOT analysis?
Structure:
The essay should provide full details of the following points:
1.Title Page
2.Table of Content
3.Introduction
 
What is the objective of the essay?
Describe AMAZON (business objective, cultural practices, mission, corporate values, etc)
 
4.Body of the Essay
 
Explain how AMAZON’s strategic approach has contributed to its growth to date using the ANSOFF’s matrix
Explore, assess and discuss why AMAZON’s strategic approach over the years is receiving backlash for their CSR practices / strategy
Assess the impact of AMAZON’s CSR challenges on the business performance and growth (use data such as statistics and tables)
Proffer a solution for the business drawn on the SWOT analysis
5. Conclusion
6. Reference List
Appendices
Assessment reference style:
You should refer to a minimum of 20 relevant sources for your essay, most of which must be academic relevance such as books, journals, subject periodic. Web sites such as Wikipedia are not peer reviewed and therefore do not count as academic sources. Please refer to your module handbook bibliography for a list of useful resources.
 
You must include a Harvard APA style reference list for in-text and at the end of your report, in the reference list
Expected word count:
 
You are expected to write 1500 words, following the specific structure outlined above. You are expected to fully utilise this limit. Marking will stop if you reach 10% over the maximum limit of the word count
You must type your assessment in Arial font 11, with 1.15 spacing.

Assessment mark:
The assessment will be marked using the following marking criteria, each criterion carries the following weights:
Comprehensiveness of the essay (5marks)
A clear introduction
A clear overview of AMAZON
 
Content – Market position (10 marks)
Explain AMAZON’s market / product position and differentiation
A good use of ANSOFF’s matrix
 
Content – CSR (10 marks)
The role of AMAZON on bad CSR
The effect of CSR on AMAZON’s business performance
Analysis (10 marks)
Evidence of independent thinking and insight
 
Structure (5 marks)
Synthesis of sources
Correct referencing
Correct language
THIS IS THE LINK FOR THE COURSE MATERIAL. PLEASE FOCUS ON THE CSR/SWOT/ ANSOFF’s matrix.
***** https://drive.google.com/drive/folders/1xOAv8FkmKc…*****
I WIILL SHARE AN ESSAY EXAMPLE FOR YOU. YOU CAN FOLLOW THAT STYLE. BECAUSE I DONT KONW WHAT IS THE TYPE OF THS PAPER.
THANK YOU !