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BUS6057 Business Process and Systems

/in /by

Birmingham City Business School

BUS6057 Business Process and Systems

Assignment 2019

“CITY A.M. AWARDS 2017 Business of the year.  With consumers’’ wallets increasingly squeezed, Lidl has been dining out on a switch to discount shopping. The German juggernaut, which now has over 670 stores in the UK, leapfrogged Waitrose this summer to become the UK’s seventh-largest supermarket. But its ambitions don’t stop there; Lidl has its sights squarely set on the British middle classes, hitting misconceptions of its food head-on with marketing campaigns about free range poultry and sustainable-farmed mussels”. CITY A.M. 3rd Oct 2017.
You may find the information for LIDL UK retailer online, in Keynotes in the Library, Company reports, cases online, and the financial press.  The literature sources should be books, journals, refereed papers and appropriate online sources.  You should find the sources of information that you will use to deliver the three assessment parts within the first four weeks of the course.  This is important and failure to complete this task will jeopardise your performance on the module.  Your submission should address the following 3 Parts:
Part 1
Using the specific operations performance objectives it can be argued that LIDL UK is focussed on satisfying its customers’ requirements for fast and dependable services at a reasonable market price, through strategic partnerships that assist its customers to improve the services they offer (value for customers).  Specifically you should:

  • Outline the essential components for ‘effective business operations management’ (creating value for the customer) for LIDL’s operation within the UK.
  • Use a soft systems methodology to evaluate the issues LIDL UK might face if they decide to introduce hybrid facilities to allow their customers to continue shopping in store, as well as ‘order goods online and have these delivered to the door’ to compete in the market place. Support your discussion with appropriate business operations and business process models (i.e. the five operation objectives and the Four Vs (volume, variety, variation and visibility), customer value, the service gap model etc.). 

TIPS:

  1. You should start with what LIDL UK are doing well compare to the sector (why customers shop at LIDL UK).
  2. Research the problems they may face changing their business model (going hybrid – the change) using Soft Systems Methodology (critical analysis of need/problem to be solved).
  3. Support your discussions with appropriate operations models (quality/depth).

 

  • You should compare and contrast different models used by the sector in which LIDL UK operates and recommend appropriate solutions to continue being competitive in the market, make easier for customers to select and buy their products (issues to consider centralised/decentralised inventory and delivery chain, customer value chain, cost implications, sustainability etc.).
  • Comparison of different solutions with costing and choose one solution to take forward with reasoning. Business process issues to consider: What are the main elements of the service concept, and are these pf equal importance to all customers? What trade-offs have had to be made in the design to deliver a quality service package to all of LIDL’s customers.
  • With reference to the parcel conundrum (http://www.bbc.co.uk/news/magazine-18709348) recommend how LIDL UK should respond to this conundrum (keeping in mind the possible technological and environmental (CO2) impact).

 

  1. Your academic enquiry should lead to synthesis of important issues around the problem and solution.
  2. Critical analysis and evaluation of customer’s digital experience, how the new model will enhance the customer’s experience.
  3. Innovative ways to serve their customers better.
  4. Consider the services which are unique and benefits to LIDL UK.
  5. Consider customer value for shopping online and in store (which market sector are they chasing by changing the business model.
  6. Comparison of different solution with costing and choose one solution to take forward with reasoning.
  7. Following models not to be included in here Porter or Swot you may use these for your own research.
  8. Writing should be essay style (Synthesise) no bullet points, no graphs, no tables or pictures
  9. Appendix not allowed.

 

 
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