BUSi690 week 4 Business Model Generation Exercise 1

Business Model Generation Exercise
1 Instructions
In the first 3 chapters of the
Business Model Generation (Osterwalder and Pigneur) book, the authors describe
and analyze the canvas, patterns, and design of successful business models.
After carefully reading and understanding these chapters, answer these research
questions:
· RQ1 What is a Business Model? At least
2 paragraphs.
· RQ2 According to the Business Model
Generation and/or Strategic Management Concepts and Cases literature, what is a
business model? (Discuss/analyze well beyond a definition). You will need at
least 2 scholarly articles and subsequent write-up.
· RQ3 What role do value propositions
perform in successful business models? This must be at least 2 paragraphs.
· RQ4 How does “Brainstorming New
Business Models” by answering the “What If” questions impact successful
businesses? This must be at least 2 paragraphs.
Deliverables:
· This assignment must be in a business
professional format with a cover page in current APA format and must contain at
least 600–800 words. This assignment must also include current APA citations
and references.
· You must post the final draft of this
assignment in Blackboard using the SafeAssign link provided. Before submitting
your final draft, check for any plagiarism issues with the SafeAssign Draft
link provided. NOTE: All SafeAssign scores must be less than 28%.
Submit this assignment by 11:59
p.m. (ET) on Friday of Module/Week 4.
Business Model Generation Exercise
1
Criteria
Levels of Achievement
Points
Earned
Proficient
Competent
Novice
RQ1 (2 Paragraphs)
8 to 10 points
Analysis clearly relates to the
main topic. It includes several supporting details and/or examples.
6 to 7 points
Analysis clearly relates to the
RQ. No details and/or examples are given.
0 to 5 points
Analysis has little or no relation
to the RQ.
RQ2
8 to 10 points
Analysis clearly relates to the
main topic. It includes several supporting details and/or examples.
6 to 7 points
Analysis clearly relates to the
RQ. No details and/or examples are given.
0 to 5 points
Analysis has little or no relation
to the RQ.
RQ2 – Scholarly Research
13 to 15 points
RQs were thoroughly addressed with
scholarly research.
10 to 12 points
RQs are generally, but not
comprehensively, addressed with scholarly research.
0 to 9 points
RQs were not addressed
satisfactorily with scholarly research.
RQ3 (2 Paragraphs)
8 to 10 points
Analysis clearly relates to the
main topic. It includes several supporting details and/or examples.
6 to 7 points
Analysis clearly relates to the
RQ. No details and/or examples are given.
0 to 5 points
Analysis has little or no relation
to the RQ.
RQ4 (2 Paragraphs)
8 to 10 points
Analysis clearly relates to the
main topic. It includes several supporting details and/or examples.
6 to 7 points
Analysis clearly relates to the
RQ. No details and/or examples are given.
0 to 5 points
Analysis has little or no relation
to the RQ
Current APA Format
8 to 10 points
All sources (information and
graphics) were accurately documented in current APA format.
3 to 7 points
Learning Assignment was accurately
documented, but some are not in current APA format.
0 to 2 points
Learning Assignment was not
accurately documented or formatted.
Criteria
Levels of Achievement
Points
Earned
Proficient
Competent
Novice
Mechanics
8 to 10 points
Minimal or no grammatical,
spelling, or punctuation errors.
3 to 7 points
A few grammatical, spelling, or
punctuation errors.
0 to 2 points
Many grammatical, spelling, or
punctuation errors.