Question

1.What is a Business Model?
2.According to the Business Model Generation and/or

Strategic Management Concepts and Cases literature, what is a business model? (Discuss/analyze well beyond a definition).

3.What role do value propositions perform in successful business models?

4.How does “Brainstorming New Business Models” by answering the “What If” questions impact successful businesses?

References:

Osterwalder, A., & Pigneur, Y. (2010). Business model generation. Hoboken, NJ: John Wiley &

Sons. ISBN: 9780470876411

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