Business Organisations in a Global Context Task

Scenario: You are a member of the research team in a business consultancy organisation which provides
advice to companies hoping to operate globally.
Task 1
The Senior Management Board in your organisation has commissioned your department to produce the
contents for a new brochure for clients which demonstrates your company’s knowledge and expertise in global
business operations. Your manager has asked you to contribute to the brochure and has provided you with the
following titles for individual sections.
I. An analysis of the key differences between organisations working in different sectors. Industries and
contexts on a global scale.
II. An assessment of the responsibilities of organisations operating on a global scale.
III. An evaluation of strategies employed by different organisations that operate globally.
Note:
For the brochure, you must produce a detailed analysis of the range of organisations, sectors and contexts of
global business operations, identifying the differences between them. Your answer should include internal
(employees, shareholders etc) and external (the environment, customers). The evaluation of strategies should
be balanced and reflect the wide range of strategies used by organisations operating globally.
Task 2
Your manager has now asked you to provide a case study or case studies to accompany the brochure. They
should cover the topics below and provide real life examples of how governments and the economy of a
country impact on business organisations.
I. An analysis of how the performance of a national economy impacts on business organisations.
II. An explanation of how governments take measures to influence the activities of business organisations.
Note:
In the case study or case studies, you should demonstrate an understanding of the impact of global factors on
businesses. The analysis of the performance of a named national economy must show clearly how this
impacts on business organisations. The subsequent explanation must include the wide range of measures
governments take to influence business activity
Activity 3
Your manager was very impressed with your contribution to the brochure and the case study material. He has
asked you to provide a presentation to a large domestic conglomerate called Stonehenge. They have
approached your organisation for guidance on the impact of global factors and current issues on businesses
operating internationally, in order to help them develop their overseas expansion strategy.
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Your presentation should cover the following topics:
I. An explanation of the implications of global integration on business organisations.
II. How the global economy affects businesses.
III. How Information and Communications Technologies have facilitated globalisation.
IV. Stonehenge also wishes to understand the wider picture so in addition your presentation must cover
V. An assessment of how international trade can effect domestic products and services.
VI. The presentation should use suitable presentation software such as PowerPoint and be accompanied
by detailed hand outs appropriate for the audience.
VII. The explanation must show an understanding of global integration and its implications on businesses.
VIII. Your answer should cover the positive and negative effects of international trade on domestic
products and services.
IX. The impact of the global economy is significant and the review must address this complexity and its
impact on business.
X. The assessment of ICT must be current and related to global business activities.
Activity 4
Following the presentation your company has been asked by Stonehenge to produce a report which reviews
the global environment in which businesses are currently operating and proposes strategies to address issues
affecting business activities.
Stonehenge operates across a wide number of sectors and industries, so your report needs to reflect this.
However your manager has asked you to ensure that in your report you refer to a named country and include
examples of companies facing issues with global business operations.
The report must be related to a named country, current and cover a wide range of factors. It must clearly show
that you understand the global environment as it affects business.
The strategies should be linked to the issues and specifically address them. Real examples must be used to
show comprehension of the points made.

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