BUSN-595 Course Resources STRATEGIC MARKETING
Question Description
Review attached coursepacks: Can You Say What Your Strategy Is?, and link to Blue Ocean Strategy and the attached Guide for Article Review. This assignment is intended to improve your understanding of the concepts presented and help you integrate your knowledge and experiences in the development of strategy.
- Carefully review the required articles.
- Complete a 3-5 page paper following the suggestions provided in the Guide to Article Review
Guide to Article Review
After reading the assigned articles, you should address the following questions in 2-5 page
paper. Be sure to cite the required articles and any additional resources used in the preparation
of the paper.
1. What is the purpose of the articles? What problems or issues are addressed?
2. What is the basic argument/thesis presented?
3. Do the articles relate or contradict?
4. What problems or concerns are you left with?
5. How do the articles relate to other things you have learned in the MBA program and to
your own knowledge and experience?
6. How do the articles contribute to your overall understanding of business strategy?
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