case paper fast fashion

Instruction You must use the American Psychological Association Publication Manual 6.0 as your guide to writing this paper. Use 12 pt. font size, in Times New Roman and double space. Make sure the parts of your paper flow logically and smoothly from one to the next. Instead of summarizing the case, using the information in the case to defend your argument. Try to avoid being descriptive, but be analytical. Some basic references: 1. Case 2. Finance.yahoo.com and MSNmoney.com 3. Hoovers.com 4. Dun & Bradstreet Key Business Ratios 5. Business Source Premier (Enhanced) Company Profile and Industry Profile 6. The company’s website 7. Small Business Administration 8. Wikipedia’s references or sources (Not Wikipedia) Template 1. Background a. Vision Statement b. Mission Statement c. History The events that were most essential for the company: initial products, its entry into new business 2. The External Environment a. General Environment Analysis i. Demographic ii. Technological iii. Economic iv. Political/Legal v. Sociocultural vi. Global vii. Physical b. Industry Analysis. i. Threat of New Entrants ii. Bargaining power of suppliers iii. Bargaining power of buyers iv. Threat substitute products v. Rivalry among competing firms • Determine relevant aspects of each force in the particular industry, and summarize with your evaluation of the strength of each force. • Overall, is this an attractive industry? c. Competitor analysis i. Major Competitor #1. Provide a company overview of the competitor. Identify and discuss the competitor’s strengths, weaknesses, objectives, and strategies. ii. Major Competitor #2. Provide a company overview of the competitor. Identify and discuss the competitor’s strengths, weaknesses, objectives, and strategies.

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