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Case Study: Starbucks

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Read the following articles regarding Starbucks’ push to incorporate mobile integration and digital innovations. Then consider the follow up questions below.
• Starbucks Aims for More Mobile Orders (found here (Links to an external site.))
• Starbucks closes online store to focus on in-person experience (found here (Links to an external site.))
• Starbucks’ mobile order push meets resistance from ritual seekers (Links to an external site.)
• Starbucks is a tech company: Why the coffee giant is investing heavily in digital innovation (Links to an external site.)
address the following:
• What is Starbucks’ business strategy?
• How has technology helped Starbucks compete?
• What upcoming technologies should Starbucks integrate into their business?

Sample Solution

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