APA Format

500-700 words

You will select a service category and a service area and conduct an external environment and a service area competitor analysis for a new health care service for your selected hospital organization

Select a service category and a service area and conduct a complete external environment and service area competitor analysis for a new health care service.

-The project tends to have two phases – one is to identify the general/societal and health care industry issues and the second phase deals with service area competitor issues.

For this portion of the project, students should identify the general issues (legislative/political, economic, social/demographic, technological, and competitive; I recommend actual statistic facts and figures for this information) that affect all industries and organizations.

Some recommended sources to use for your external environment and service area competitor analysis.

https://www.census.gov/

http://www.city-data.com/

http://www.esri.com/data/esri_data/ziptapestry

Intro

following outline as an initial guide:

I. Specify the Service Category.

II. Delineate the Service Area.

o General

o Economic

o Demographic

o Psychographic

o Health Status

III. Perform a Service Area Structure Analysis.

o Threat of New Entrants

o Intensity of Rivalry

o Threat of Substitutes

o Power of Customers

o Power of Suppliers