CRM critical Information for the Salespeople
The most helpful information for the salespersons from the CRM systems is the operational CRM which streamlines the organizational business processes. The sales people can learn and understand the service, marketing, and sales automation. Then they are in a position to apply the generated leads from the operational CRM, which are converted to contacts and capture and retain all the details of the client to the end of the company-client relationship.
Technology for delivering CRM information to salespeople
The salespeople have to receive critical information from the CRM, and the best technology is the application of Sale Force Automation (SFA) (David, 2013). In this way, they receive in their smartphones or the laptop the customer and contact management, order processing, inventory control and monitoring, information sharing, order tracking, sales analysis and forecast information and also their performance evaluation.
Some of the issue Sale Force Automation
Sales Force Automation is an excellent technology to feed the Salespeople with the necessary information for company sales activities, but it has some setbacks. Some of the issues are the repetitive and distractive interface tools which are cumbersome and tedious and originate from too much customization. There could be difficulty in business transactions due to the availability of multiple transaction processing screens. Sometimes the Sales Force application might not be accessible because it has its maintenance period plus it operates in its cloud server. Furthermore on the setbacks, is the loosing of the personal touch by the user caused by the automation processes. Many of the other issues are the adoption problem because the application is expensive and takes time to be incorporated in the information technology of a company.
Who Owns the CRM of a Company?
The CRM owners can be said to be the business team and the technical team of a company. According to Wooden (2011), the architecture team and the top management are the owners of the CRM. The reason he gives is that the team act as an interface of a company led by the senior management who are the ultimate owners of the whole company business processes. Even though the technical team and the top management own the CRM systems, it is not necessary for only one or more groups to hold the system but the whole of the company should hold it and maximize its potential. So, the actions and the behavior of everyone should be maximization application of the system. Lastly, the upper management should cooperate with all the company stakeholders in ownership issues of CRM.
Promotional mix
Promotional mix is the combination of various selling methods that can include, personal selling, advertising, merchandising, direct marketing and sales displays (lake, 2009). Many companies use integrated marketing communication. One that outstands on this is the Coca-Cola Company. The company has many selling points for its products. Many salespeople are sent on the ground to sell on a one-on-one basis, and among many others, the Coke has the most persistent and catchy adverts all over the media of the world
The Basics Business Relationship
The three primary business relationships are the transactional, functional and strategic. Each relationship is successful with specific companies. Like the transactional, the Barclays Bank has capitalized on it when it comes to exchanging money with the clients worldwide. Also, a company like Toyota has a functional relationship with the Kenyan government since it has been in that country for a long time. Lastly, the strategic relationship is successful like with the Kenyan Equity Bank that targets mostly low-income business people and at the same time has a Wing to fly program that educates their needy but bright children.

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CROSS COUNTRY ASSIGNMENT
The cross country event is famous for its long-distance coverage and challenges. It, therefore, demands a quality training not only for winning but also completing the race. A quality training determines either the winning or completion of the race since it aids in structuring and prepares the body uniformly how to function and react during the race. This paper entails a profound discussion on six primary training methods and proposes a qualitative mid-session training of fourteen days.
Lydiard training
Lydiard training is credited to be of quality from its victory by attaining seventeen Olympic medals for New Zealand in Rome Olympics forty years ago. The practice is named after Lydiard who discovered the 28 weeks ideal trading schedules for a successful cross country event. Lydiard training schedule is divided into four phases; Aerobic conditioning or base conditioning for 12 weeks, Speed developments and hill training for eight weeks, three weeks for sharpening and ten days for rest or tapering (“Training the Lydiard Way: 28 Weeks to a PR”, 2018).
Jack Daniels Training
The greatness of Jack Daniels’s training was launched in 1998. This training is based on six essentials the first one being training focus. Training focus is more directed in improving physiology performance. Physiology of training intensities is the second essential created by Daniels for enhancing physiological strength in runners. Selection of training zones and training points are the third and fourth essentials respectively purposely overlooked for creating a good running environment. Fitness & Intensity Benchmark is the fifth essential whereas the season plan is the last (Everman at all, 2018).
Threshold runs training
Threshold also is known as T-pace running has been identified as a product of creating competent runners for long distances. T-pace practice has two categories namely cruise intervals and tempo run (Higdon, 2016). Cruise intervals are a series of races which are repeated with a brief recovery. Tempo runs, on the other hand, are differently defined prolonged runs by coaches and runners. The extended runs are characterised as steady and moderate and have been in existence for a while.
Bowerman Training
Bowerman training is based on the improvement of five behaviors when running (“Bill Bowerman on Running Form”, 2018). One of the practices is the maintenance of an upright posture when running. The second one is on the stride; whereby; running steadily with the shoulders, hips and chest should face straight ahead. Foot strike is another behavior to work on where the foot contact on the ground is observed. Arm action and breathing are the extreme behaviors to see whereby maintaining rhythmic is the idea. The arms rhythmic actions coincide with the legs movement whereas breathing rhythmic involves a steady exhaling and inhaling pattern through the nose and mouth.

Fartlek Training
Fartlek training involves pace variance during the run. There is alteration between slow jogs and fast segments. With fartlek training, one can experiment on pace changes as well as pace endurance (Luff, 2018). The overall result of this training is the improvement of speed work, especially for beginners.
Interval Training
Interval training is the alteration of high intensity with low-intensity training periods (Karp, 2018). This method helps in increasing body fitness as repetition of similar exercises is out ruled. The advised way of conducting interval training is, to begin with, cardio blaster followed by speed play and lastly cardio- sprint pyramid for runners.

Mid-Session Training plan for Cross Country (14 days)
Day 1- 6: Base training/ Aerobic training, Running Behaviors (Monday- Saturday)
Aerobics will be done for two hours during the morning hours from 8am to 10am for the six days. Aerobics are essential in keeping body fit and preparations. Evening lessons for an hour will take place for the six days as running behaviors are taught to the team.
Day 7- 11: Training on physiological performance, Tempo runs,
From day 7 to 9, advanced program of psychological performance will take place. In specifics there will be a two hour training of physiological performance from 8am to 10pm. Tempo runs will commence from 10pm to noon and again from 5pm to 7pm. These two sessions for tempo run will take place from Sunday to Wednesday; day 7-11.
Day 12- 13: Hill climbing/ jogs and sharpening
With the aerobics and tempo runs in place, for two days there will be hill climbing. This will take place on Thursday and Friday the 12th and 13th ay, so as to familiarize the group with the hill challenges. The hill climbing will take place twice a day two and a half hours in the morning and three hours in the evening (6m- 8:30am and 5pm- 8pm respectively). Jogging and sharpening will take place for one hour before the two sessions.
Day 14: Resting
On Saturday, it will be a resting day. Resting is essential as it allows energy restoration which is essential for good performance on the cross country event happening on the next day.

References
Bill Bowerman on Running Form. (2018). Retrieved from https://prmt.wordpress.com/2014/09/10/bill-bowerman-on-running-form/
Everman, S., Farris, J. W., Bay, R. C., & Daniels, J. T. (2018). Elite Distance Runners: A 45-Year Follow-up. Medicine and science in sports and exercise, 50(1), 73-78.
Higdon, H. (2016). Run Fast: How to Beat Your Best Time Every Time. Rodale.
Karp, J. (2018). 3 Interval Training Plans to Build Fitness Fast. Retrieved from https://www.active.com/running/articles/3-interval-training-plans-to-build-fitness-fast
Luff, C. (2018). Try Fartlek Training to Boost Your Speed. Retrieved from https://www.verywellfit.com/what-is-fartlek-training-2911954
Training the Lydiard Way: 28 Weeks to a PR. (2018). Retrieved from https://www.runnersworld.com/advanced/a20825109/training-the-lydiard-way-28-weeks-to-a-pr/

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