What is an example of a Brand Strategy Audit for a company such as Adidas?

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What is an example of a Brand Strategy Audit for a company such as Adidas?

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Include the following:

Description of Brand

Brand Architecture

Brand Vision

Product Life Cycle Stage and Implications

Brand Awareness

Brand Associations

Brand Positioning

Perceptual Map

 
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What are the attitudinal and demographic details of the target group of customers

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What are the attitudinal and demographic details of the target group of customers that Adidas is attempting to

appeal to and attract?

 
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What category is Adidas competing in and in what context does Adidas have relevance to their target customers?

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What category is Adidas competing in and in what context does Adidas have relevance to their target customers?

 
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What is the most compelling (emotional/rational) benefit to the target customers that Adidas can express relative to the competition?

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What is the most compelling (emotional/rational) benefit to the target customers that Adidas can express relative

to the competition?

 
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