The Internet as a Cultural Document

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Discussion 1 – The Internet as a Cultural Document
Due Wed Nov 22 @ 8:59 pm PST • 5% weight
DISCUSSION ONE CONSIDERATIONS
This week’s discussion will investigate how and why the Internet represents a “cultural” document. Singh and Pereira (2005:24-25) suggest the Internet is made up of content that is the byproduct of culture. Likewise, these authors assert that culture is important to Internet Marketing because it represents a significant factor impacting online consumerism. This discussion will prepare the class for our analysis of “cultural customization” during week 3. Research studies clearly indicate that customizing online content as a localization tactic has a beneficial effect on consumer behavior and Web ROI (return on Internet advertising as well as website investment) (Singh Periera 2005:24). Consistent with Table 1 (above), Singh and Periera (2005:24-25) contend “…the Web is inherently an interactive communication medium, and as such, a cultural document”.
Since the Internet is a byproduct of culture, Internet marketers can maximize their effectiveness by localizing websites and customizing promotional content that meets the expectations of the cultural groups they are targeting. Internet content that is consistent with the cultural perception of potential or recognized customers represents culturally customized content which “…decreases cognitive effort to process information on the site and represents an environment where demands are clearer, leading to easier navigation and favorable attitude toward the web site” (Singh and Periera 2005:25). Empirical studies evaluating consumer behavior make it clear that culture has a resounding impact on the perception and action of consumers. Singh and Periera (2005) explain “in a world where customers are one click away from a competitor’s web site, and the number of competitors keep multiplying, companies need every edge possible to maximize conversion rates, customer trust, loyalty, and ultimately, long-term return on web investment. In this context, it would be disastrous to overlook what has been established as a key element in affecting consumer preferences: culture” (Singh and Periera 2005:25).
Table 1

Characteristic of the Internet Cultural Implication
The Internet is an open network with global access. People view the Internet across countries and cultures, thereby lending itself to vast cultural variability.
The inherent interactive nature of the Internet. A medium that lends itself to culturally sensitive dialogue.
The Internet is characterized by hyperlinks and self-search options. Hyperlinks and self-search options rely on consumer motivation to browse and click through. When Internet content is not customized for global customers on an individual basis within cultural context, the interactive efforts of web designers might be wasted.
Internet technologies can facilitate the collection of consumer data that can be applied toward customization. Using customer databases and software, country-specific and culture-specific profiles can be created and applied to better satisfy the expectations and needs of customers.
Media convergence and broadband technology make the Internet an ideal medium to interact with digital representations of culture: such as audio, video, graphics, and text. Media convergence on the Internet can be applied to develop culture-specific themes, pictures, videos, and audio.
On the Internet the capacity to hold visitors’ attention, the “flow state” is an important challenge. Websites that are consistent with the cultural expectations of customers are more effective and demonstrate higher conversion rates.

The Internet: A Cultural Document
Adapted from: Singh, N. & Pereira A. (2005).
DISCUSSION ONE: POST ONE AND POST TWO QUESTIONS 

  • DISCUSSION ONE: POST ONE QUESTIONS

How is the Internet a “cultural” document, as suggested in the summary provided in Table 1 and the Discussion Overview? Consider the framework presented in Table 1 above and analyze the relationship between “web characteristic” and “cultural implication”. What examples can you identify that would support the relationship between Internet content and culture presented by the authors? For example, how do cross-cultural differences potentially impact Internet Marketing strategy? What elements of the Internet are reflections of cultural behavior? How and why is promotional content on and off the Internet “cultural”?
Reference:
Singh, N., & Pereira, A. (2005). The culturally customized website: customizing web sites for the global marketplace. Burlington, MA: Elsevier Butterworth-Heinemann.  The information provided in the Discussion Overview and Table 1 provides a summary of information from this book.  If you would like to read more from this resource, this book is available from the Full Sail online library database as an eBook.
DISCUSSION ONE FORMAT

  1. A)      Organize responses relative to decision-making models presented in this week’s readings.  You are not required to use APA formatting in discussion boards. However, if you reference an outside source, please include basic source information (link for website; author, title, date for non-website).
  2. B)     In order for meaningful conversation to occur in this discussion, initial posts must be made on time. If you do not make your initial post by the designated time, you will only receive half credit (minus any other deductions) for the discussion.

 

 
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Crisis management

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Question Description

Replies should be no less than 75 words.
1. This reply should be addressed to Tarsha Harris
When working amongst different people, there are also different types of attitudes and beliefs. Some are positive and of course some are negative. “Organizational culture is a system of shared assumptions, values and beliefs that governs how people behave in organizations. An organization with a positive culture helps employees learn and grow in their jobs and careers. An organization with an ethical culture provides a culture that promotes ethical behavior among the members of the organization. Unethical behavior is any activity by a member of an organization that does not conform to the standards set by the culture of that organization”.(McLaughlin) There are a plethora of ways to ensure that ethical behavior is exercised within a company. Implementing training courses, ethic hotline and ethic audits are just a few of the many ways to improve the ethical culture of an organization. If a company’s manager does not set examples for what is to be expected, the organization want have a clue as to what is acceptable or not. “Changing the culture of an organization is a large undertaking; culture is, after all, the prevailing belief system within the organization. Some cultures simply look the other way when an ethical breach occurs, whereas others are committed to ethical standards in any business decision”.(Trevino,Hartman & Brown, 2000). It is the management’s responsibility to make sure that each and every one in the organization are treated the same way regardless of belief and etc. Many organizations even choose to overlook regulations and eventually face catastrophic outcomes causing them to be in trouble with the government.

2. This reply should be addressed to Rosalind Lyons
This weeks reading gave us great information on dealing with ethics within crisis management. I really feel as though must business have to set a standard of ethical practices that they operate in. The reading gave several great examples of ethical practices such as installing a code of ethics and implementing ethics training.(Crandell,Spillan,2014) These practices are the ones my organization currently use. I find them to be very beneficial to our daily operation standards. Because it allows all state employee to operate with the same standards rather you are the Governor or the janitor. However, practices like providing an ethics hotline and appointing chief ethics officers are also great ideas that I believe would also improve an organizations ethical culture. (Crandell,Spillian,2014) I first believe to understand ethics in organization a clear definition must first be given. For example the book gives us a definition of business ethics, can you use that same definition in a court room. I do no believe that you can because the definition is also defined by it’s environment. Business ethics is defined as right or wrong behaviors in a business environment. If your organization gives you a clear definition along with their standard for their ethical practices you will know rather or not you are making the right decision for your business rather you are self employed or work for others. I great crisis management strategy will gave guide lines on with is ethical right or wrong in a business operations standards.
 
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CCMH/558: Theories crisis and crisis intervention

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University of Phoenix Material
 
Foundations of Crisis Management Worksheet
 

Crisis Management

Complete the following table for the theories of crisis and crisis intervention. If necessary, use resources beyond the textbook, and be sure to cite them appropriately.
 

Intervention Theory Main beliefs of the theory Strengths/limitations
Basic crisis intervention theory    
Expanded crisis intervention theory    
Applied crisis intervention theory    

 
 
Complete the following table for the crisis intervention models. If necessary, use resources beyond the textbook necessary, and be sure to cite them appropriately.
 

Intervention model Main goals of the model Methods to achieve goals
The equilibrium model    
The cognitive model    
The psychosocial transition model    
The developmental-ecological model    
The contextual-ecological model    
Psychological first aid    
The ACT model    

 
Respond to the following questions in 100–125 words each. If necessary, use resources beyond the textbook, and be sure to cite them appropriately.
 
 

  1. Considering the different characteristics of crisis, how would you define crisis? Are there any definitions or characteristics you think should be included that are not?

 
 
 
 
 
 
 
 

  1. What are some important characteristics of effective crisis workers? Why are these characteristics necessary in crisis counseling?

 
 
 
 
 
 
 
 

Cultural Considerations in Crisis Counseling

Respond to the following questions in 100–125 words each. If necessary, use resources beyond the textbook, and be sure to cite them appropriately.
 
 

  1. What are some important factors to consider in effective multicultural crisis counseling? How can you use these considerations to avoid cultural bias with your clients?

 
 
 
 
 
 
 

  1. What are some of the disadvantages of a multicultural approach in crisis counseling? How can you overcome these in counseling?

 
 
 
 
 
 

Interventions and Assessment Models

Complete the following table. If necessary, use resources beyond the textbook, and be sure to cite them appropriately.
 

Method of assessment Components of assessment When would you choose this method over other methods of assessment? Can this method be used in conjunction with other methods? Why or why not?
ABCs of assessing in crisis intervention    
Triage assessment    
Psychobiological assessment    

 
Respond to the following question in 100–125 words each. If necessary, use resources beyond the textbook, and be sure to cite them appropriately.
 

  1. What are the components of the hybrid model of crisis intervention? What tasks are associated with this model?

 
 
 
 
 
 
 
 

  1. What are some additional areas of concern to address when conducting an assessment in crisis counseling? How would you evaluate these concerns? How would you measure the severity of the crisis?
 
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ECONOMIC

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Question Description

Write a three to four (3-4) page paper in which you:
1.Discuss the current economic situation in the U.S. as compared to five (5) years ago. Include interest rates, inflation, and unemployment rate in your explanation.
2.Explain the changes in interest rates, inflation, and unemployment rates that your research yielded. Explain one reason for each of the changes in interest rates, inflation, and unemployment rates that you identified in Question 1.
3.Identify two (2) strategies based on fiscal and monetary policy that would encourage people to spend money in order to create economic growth.
4.Explain how the two (2) strategies that you identified in Question 3 could affect the unemployment, inflation, and interest rates.
5.Use at least three (3) quality resources in this assignment.
Your assignment must follow these formatting requirements:
•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
•Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
•Analyze imperfectly competitive markets – monopoly, monopolistic competition, and oligopoly – to understand their profit-maximizing decisions.
•Explain the factors and mechanisms of growth.
•Explain how governments use monetary and fiscal policy to manage the economy.
•Use technology and information resources to research issues in principles of economics
 
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