ISYS 3001 Walden University Wk 6 Amazon IT and Competitive Advantage Part 2 Paper

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Assignment: Company Competitive Advantage Analysis: Part 2
XYZ Logo Farah AhmadYou are an IT analyst at XYZ Corporation, and the company has recently taken on a new client that wishes to understand how the organization can leverage its IT and IS functions as a form of competitive advantage. The company is small and would like to see some real-world evidence of this in order to arm themselves with information as they seek investors to grow their business. You have been asked by your manager, Farah Ahmad, to create a business analysis for the client company’s leadership in which you analyze the competitive landscape for a business and discuss the role of IT/IS in helping that company achieve a competitive advantage.
 
First, you should select a company, research two of its competitors, and create a report to present to the client in which you analyze the business’s current competitive standing within its industry using at least two competitive analysis models/tools with a focus on the role IT plays in determining its current competitive posture; one of the models used in the analysis must be Porter’s Five Forces. It is recommended that you search the Internet to identify industries/companies for which a Porter’s Five Forces analysis have been completed prior to selecting the company on which you will focus your response. Part 2 of your business analysis should be 11–16 paragraphs in length and include at least five references from the Walden Library or other scholarly academic sources.
 
Note: Last week, you submitted Part 1 of this Assignment. This week, you will complete and submit only Part 2.
 
To prepare for this Assignment:
 
Review this week’s Learning Resources.
Refer to the Academic Writing Expectations for 2000/3000-Level Courses as you compose your Assignment.
By Day 7
Submit Part 2 of your business analysis, to include the following.
 
Part 2: IT and Competitive Advantage
Illustrate the company’s use of information systems as part of its competitive business strategies. (150–225 words, or 2–3 paragraphs)
Analyze the company and its two competitors through the lens of Porter’s Five Forces. (225–300 words, or 3–4 paragraphs)
Analyze the company and its two competitors through the lens of one additional competitive analysis model or tool. (225–300 words, or 3–4 paragraphs)
Compare the three companies in light of your two completed analyses, including a discussion of which tool you feel was more useful in helping you to determine the competitive position for your selected company. (150–225 words, or 2–3 paragraphs)
Finally, present your analysis of the current competitive posture of your selected company. (75–150 words, or 1–2 paragraphs)
Note: For each prompt, be sure to reference at least one scholarly source to support your answer. Use the Week 6 Assignment Template, provided in this week’s Learning Resources, to complete this Assignment.

 
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oncordia Amazon and Walmart Companies Organizational Behavior Comparative Paper

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Question Description

 
This is section 2 of the paper that was written.
This is section 1:
 
Amazon and Walmart
Amazon.com, Inc., and Walmart are some of the United States’ most successful retail companies. The main reason for selecting both organizations is the fact that, over the last few years, both organizations have experienced tremendous growth. Amazon earns approximately $10 billion over the previous two years. On the other hand, Walmart made $3.2 billion net income for the financial year ending December 2019. Both firms offer similar services and products, but they are entirely different. First, both firms are different in terms of their leadership structures, organizational culture, diversity, innovation. Amazon focuses on the diversity of product offerings, which ensures it engages in other services such as entertainment services in the form of Amazon Prime videos. As part of its new business strategy, the company also underrates advertisements and promotional services. Walmart, in particular, implements aggressive pricing, which is is the critical tactic that has often powered Walmart’s success in creating a brand that is relatable among the global market share. It provides the most significant product offerings at the best reasonable rates.
Notably, what attracts me to both firms is the fact they operate in a similar industry with exceptionally differentiated business strategies. The firms have changed and improved the E-commerce industry with the implementation of technology and, as such, change people’s perceptions of online shopping. The firms apply modern and sophisticated technology to ensure that the consumers get maximum satisfaction after shopping from them of using their services. I have had experiences with both firms on several occasions. First, Amazon was my first platform for online shopping, and I liked their services in terms of shipping and packaging. Secondly, while shopping in Walmart stores, the firm ensured proper customer services as well as affordable retail prices as compared to most stores.
Section 2 information is attached.
 
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Retail Is Dead! Long Live Retail — At Best Buy, That Is

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Question Description

 
Article Review assignment
Task: Carefully read the assigned article. Take good notes while reading it. Reflect on the article, and identify in your own mind the marketing principles, models, concepts, and tools that we are covering in this course.
When you have all of that clear in your own mind, write a review of this article FROM A MARKETING MANAGERS PERSPECTIVE. What did the company do relative to the 3 C’s of situation assessment? What did the company do relative to the 4 P’s of marketing strategy? How successful were they in accomplishing their objectives? If you were in that company, WHAT WOULD YOU CHANGE? DO NOT just repeat back the article to me – yes, I already read it. I want to know your take on it.
My objective for this assignment is to get you to think like a Marketing Manager, not like a consumer. It is IRRELEVANT if you have ever used the company’s product. This is NOT about your personal experience. This is whether or not you can analytically assess the situation and strategies, using the vocabulary and tools you have learned.
This should be 2 pages, double spaced, and NO NEED for a cover page, or your name and student ID. I prefer to grade these anonymously, and Blackboard knows who you are. This is an INDIVIDUAL assignment – no comparing notes with other student. Definitely no plagiarism. You do not, and SHOULD NOT, need to go to the Internet for additional information. Just use what is in the article. If you make assumptions, clearly state them.
 
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Strategic management and business policy

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Link to online book:
 
https://bc.vitalsource.com/tenants/205054/books/9780134538662?bc_token=bf7b6360-9296-0136-9b54-0a580a001a8c&relaunch_vbid=9780134538662
 

  1. Answer Questions

(Two questions from Chapter 6)

  1. What industry forces might cause a propitious niche to appear or disappear? 
  2. What does a business have to consider when trying to follow a cost leadership strategy and a differentiation strategy simultaneously? Can you name a company doing this?
  3. Answer Questions from POST:1
  4. Explain why you agree or disagree with their analysis.
  5. Support your responses with credible references, where applicable.

POST:1
What industry forces might cause a propitious niche to appear or disappear? 
A propitious niche is one that is extremely favorably to a company and is so well suited to that company’s competitive advantages that other organizations are not likely to challenge or dislodge it, (Wheelan, 173). This kind of niche is too small for other competitors to try to fill and just large enough for one firm to satisfy demand. Industry forces such as environmental and company growth can make these niches appear and disappear over time. When companies grow and expand, they can lose their hold on a niche. Environmental forces outside of a company’s control can also cause a niche to appear and disappear. Understanding what causes a niche to appear to disappear means understanding the synchronization between the company and the market of the niche.
What does a business have to consider when trying to follow a cost leadership strategy and a differentiation strategy simultaneously? Can you name a company doing this?
According to our text, “Cost leadership is the ability of a company or a business unit to design, produce, and market a comparable product or service more efficiently than its competitors; differentiation is the ability of a company to provide unique and superior value to the buyer. This may include areas such as product quality, special features, or after-sale service,” (Wheelan, 175). Delivering on both of these strategies would be highly unique and rare, but there are some companies that come to mind. I feel Amazon originally met the criteria for being a cost leader and differentiator: they were able to bring consumers to a single website to find all their goods for reasonable or below market prices. Amazon set the pace during the evolution of the internet as leaders in online shopping and really had nothing stopping them. In my recent experience, however, I seem to have noticed lackluster service. Prices aren’t as competitive and the things that drew me to using Amazon over brick and mortar stores, such as fast shipping, have been failing. But I also feel this has to do with me not being a Prime member and therefore not a valued customer.
 
Wheelen, T. L. (2018). Strategic management and business policy: globalization, innovation, and sustainability (15th ed.). New York, NY: Pearson.
 
 

 
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