BE553 – Principles of International Marketing

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BE553 – Principles of International Marketing
Topic – Choose a product / service and a country where the product / service is not currently found; devise a business environment analysis and marketing plan for the chosen product / service in the targeted country.
Guidelines

  • § This is a full semester project designed for individuals. For example, as an international student, you may want to find products / services that have been accustomed in your home country such as a favourite type of food product and you wish to export to the UK, or as a home student, you can choose to market e.g., an quaint British pantomime from the UK into a foreign country that is not currently available there.
    • § Business environment analysis includes information that helps the marketer make market-planning decisions. However, its application extends beyond product and market analysis to be an important source of information for someone interested in understanding business customs and other important features of the country. The information in this analysis must be more than a collection of facts with your own interpretation and evaluation. With that said, your country analysis should contain each of the following areas:
      • – A short profile of the company, the product to be exported and the country with which you wish to trade.
      • – Briefly discussion of the country’s social institutions, political system, and economic development respectively, in order to determine competitive market conditions, market potential and the extent of adaptation of the company’s marketing mix necessary for successful market entry.
    • § Finalise your analysis with the development of 4 basic pillars of marketing strategy, i.e., product, price, place, and promotion with the major problems and opportunities requiring attention in your marketing mix highlighted.
  • § You must support your arguments with evidence that will come, as appropriate, from actual cases, from statistics and from the literature. Among the literature please pay particular attention to the academic journals. These contain the most recent research findings.
  • § The maximum length of the assignment is 2,000 words, 10% more or less is acceptable. Please include the PG Assignment Coversheet with your submission and to submit in Word format. Use headings and sub-headings where appropriate. Use diagrams and tables where appropriate. You may use bullet points in some, but not all, instances.
  • The referencing style should comply with the Harvard Style of referencing. Credit will be given for evidence of extensive reading, accurate referencing and a relevant and up-to- date References section. What you cite should be in support of the theory and should relate to the task. You should use a range of credible sources (e.g., journal articles and book chapters) to support your work and not rely solely on web sources.

This essay’s structure please follow the sample which I give to you. Part of Reference need use Harvard style and more than 20.THANKS

 
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University of Essex Colchester Campus Cross Cultural Training Paper

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ndividual Assignment
You are expected to write an essay of no more than 2,000 words.
Date of Submission: Please refer to Faser
All submissions must be presented in typescript (MS Word format), 12pt, 1.5 line spacing.
Note that late submissions will not be accepted unless full details of extenuating circumstances are provided. For details of extenuating circumstances please see Moodle. If you have any query about extenuation please contact the Departmental Administrator, Mr Alex Nicholas.
Submission of individual essay:
In Faser, as advised.
Please read the additional notes below carefully.
Assignment Question
A company of your choice is looking into sending an employee with a specific personal or health-related challenge to a foreign country.
Your company director is asking you to prepare a cross-cultural training and support package for the employee. This plan should address the following information in a format of your choice:
Part A. The context (1000 words)
vIdentify Business Strategy and Needs (recommended word count = 300)
oYour HR plan must be tied to the overall business plan. Hence you should start off by assessing the goals of your company.
What will be the company’s goals and objectives for the expatriation?
What is the nature of the expatriation?
What will be the product and what is the potential size of the market?
Is there a demand to justify the internationalisation strategy?
vCountry Analysis (recommended word count = 500)
oCompare the general conditions of both countries (parent and host), including:
§General values,
§Political/legal/socio-economic situation
§Social institutions
§Standard of living
§Physical environment
vJob analysis and Job description (recommended word count = 200)
What is the position required in the foreign country? What are the main skills and experience required to meet the company’s goals and objectives?
Define the specific personal or health concern of the employee. Some examples include:
vphysical or learning disabilities
vmental health problem
vcaring responsibility
vchildren reaching crucial exam stage
vcertain phobia or other challenges
What are the main challenges the employee (with his/her specific condition) in performing the job in the new environment?
Part B. Expatriate’s Cross-cultural Training and Support Package (1000 words)
vWhat will the cross-cultural training and support package involve? Explain:
othe content of training and support
opedagogical approaches (for training only)
oduration of training and support
owhen will training and support be provided?
vHow will the specific personal or health concern of the employee be supported through cross-cultural training?
vWhy is it important for your particular organisation, and in the particular country context?
 
Learning outcomes targeted
Through this assignment students should be able to critically evaluate organisational change in relation to:
Appraise how national institutional and cultural differences lead to differences in country specific HRM practices and underpin the differing perspectives on HRM.( A14, A15, A17, B1-B4, C1- C3, C5) §
Exercise judgement regarding the skills required by international managers for the management of cultural diversity. (A14, A12,A15, A17, B1-B4, C1- C3, C5) §
Analyse the impact of international businesses on their host countries’ systems and evaluate convergence or divergence in HRM practices and approaches. (A14, A15, A17, B1-B4, C1- C3, C5) §
Critically review HRM practices in a range of countries, in relation to work and organisational design, employee resourcing, reward and benefit systems, the management of performance, and the professional development of different kinds of employees. (A14, A12,A15, A17, B1-B4, C1- C3, C5) §
This essay’s structure please follow the sample which I give to you. Part of Reference need use Harvard style and more than 20 .
Thanks

 
 
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BE 400 University of Essex Corporate Social Responsibility Questions

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UNIVERSITY OF ESSEX

 
 
FIRST YEAR EXAMINATION 2020
 
________________________________________________________________________________


INTRODUCTION TO MANAGEMENT AND MARKETING
 
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Time allowed:    24 hours
Time to spend on your assessment:  3 hours
Maximum word count for assessment: 3000 words
Please see your exam timetable or check on FASER for the deadline to upload your answer.
The times shown on your timetable are in British Summer Time (BST). Please check online for a conversion to your local time if you will be undertaking your assessment outside the United Kingdom
 
 
The paper consists of THREE questions
 
Candidates must answer TWO questions
 
 
All questions carry equal weight.
 
If you have a query with the content of this exam paper contact ebshelp-col@essex.ac.uk
If you have a technical problem with FASER, or any other query, please go to Exams Website to find contact details of the teams that can help you.
Please note that the time allocated for this assessment includes time for you to download this question and answer paper and to upload your question and answers paper to FASER.
Please allow at least 30 minutes within your exam time to upload your work. Once you have completed the assessment do not leave it to the last minute to upload.
Please save your work throughout the examination to avoid losing your work.
Please do not communicate with any other candidate in any way during this assessment.  Your response must be your own work.  Procedures are in place to detect plagiarism and collusion.
 
Candidates should answer TWO of the following THREE questions.
 
 
 
QUESTION ONE
 
What are the advantages and disadvantages of bureaucracy and to what extent do real world bureaucracies function as described in management theory? Use examples to illustrate your answer.
 
(50 Marks)
 
 
 
QUESTION TWO
 
What is Corporate Social Responsibility and what is meant by sustainability with regards to corporate behaviour? To what extent can corporate behaviour be made sustainable? Use examples to illustrate your answer.
 
(50 Marks)
 
 
 
QUESTION THREE
 
What is globalisation and what effects has it had on management and management education? Use examples to illustrate your answer.
 
(50 Marks)
 
 
 
 
 
 
 
 
 
END OF QUESTION PAPER
 
PLEASE SEE NEXT PAGE FOR THE ANSWER SHEET
 
ANSWER SHEET
(please use as many sheets as you need to)
 
Please enter your Student Registration number here:
 
TYPE THE QUESTION NUMBER AND YOUR ANSWERS HERE
 
 
 
 

 
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BE511 Marketing Management

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BE511 Marketing Management
Coursework Two
2,000-word Individual Essay, 60% of module mark
Deadline: Week 15, Wednesday 13th January, 10am UK
 
 
!!IMPORTANT INFORMATION!!
 

  • Word Count: 2,000 words absolute maximum (no +x%)
    • This includes in-text citations and quotations but excludes appendices and the list of references.
    • We will check the word count of your electronic submission and should your assignment be longer than the maximum word limit we will not read beyond 2,000 words and will mark your assignment based only on the first 2,000 words.
  • Formatting: Your assignment has to be presented and written in a professional manner!
    • You must use Arial, Times New Roman or Calibri (Body); 12pt, double spacing, and justified text alignment.
    • You must check your assignment for errors in spelling and grammar before submission and you must use British English.
  • Marking Criteria: You can find the marking criteria on the BE511 Moodle page.
    • It is important that you fully understand the criteria that we use to assess your work. So, make sure you check out the weekly webinars during which the marking criteria are explained.
  • Academic Offences: For details see essex.ac.uk/see/academic-offence.
    • It is your responsibility to make yourself aware of the Academic Offences Procedure, the regulations governing assessments, and how to correctly reference and cite the work of others.
  • Submission Guidelines: For details on electronic submission see http://faser.essex.ac.uk.
    • The university has a ZERO tolerance policy regarding any file uploaded that Module Leaders are unable to open due to an incorrect format. Therefore, unless you upload your work as a Word.doc, Excel and/or PDF file you will NOT receive a mark.
    • Any IT issues used for Late Submission will automatically be rejected by the Late Submission Committee. So, save a backup of your work on a USB stick or similar.
    • Please do not include your name on your assignment but please include your 7-digit registration number in the file name.

 
!!IMPORTANT INFORMATION!!
 
Coursework Task
Before getting started, make sure you have read all the information on the previous page!
 
Note: This assignment builds on your marketing simulation group work; however, it is an individually assessed assignment. Therefore, it does not assess your actual group work, but only your explanation and evaluation of the decisions taken by your group. In line with the university’s academic offences policy, your essay must be written by you and you alone.
 
The CEO of your marketing simulation jeans company has asked you, the Head of Marketing, to update them on the marketing activities and performance of the company since your last update (Coursework One) and on your thoughts on the company’s future direction. Again, they want you to explain and evaluate, using relevant theory from this module, which decisions since your last update (quarters 5-8) worked well/did not work well.
 
You again need to prepare an essay (introduction, main body and conclusion). The main body of your essay should again contain three parts.
 
Part One should give a brief summary of your key marketing decisions since your last update and of your performance up to the end of Quarter Eight.
 
In Part Two you should explain how relevant theories from this module (lectures 5-8 only) have guided your group’s decisions and you should evaluate, using those theories, what went well/did not go well. In doing so, critically engage with your first evaluation of key marketing decisions from Coursework One, discussing changes implemented since then and the effects of the suggestions developed in Coursework One to improve the company’s performance.
Again, this part should be the main focus of your essay. You should prioritise the most important issue(s). In other words, it is better to go into a lot of depth with only one or a few theories/decisions, as opposed to trying to cover everything in little depth only. Note that your ability to focus on what is important will help you show your understanding of this module. Please note that where you use theories you need to explain the key aspects of said theories and you need to make reference to relevant academic sources. This is also an opportunity for you to show the extra reading you have done for this module. Essays that merely describe the group’s decisions, as opposed to use theory to explain the thinking behind and evaluate those decisions, will receive a low mark.
 
Part Three should then build directly on your learnings from Part Two and briefly explain how you plan to improve the decisions you discussed in order to score highly against your key performance indicators in the future (if the simulation were to continue).
 
Following your conclusion, you need to include a properly formatted list of references. This must include all the sources you cited throughout your essay in alphabetical order and must not include any sources that were not cited.
 
Following your list of references, you need to include your auto-generated marketing plan as an appendix.
 
Of course, you want to leave a good impression on your boss, and therefore your essay needs to be written and structured clearly and formatted properly (e.g., correct spelling and grammar throughout, effective use of paragraphs, inclusion of page numbers, well-formatted text).

 
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