Amazon Case study: how e-commerce technologies can create a competitive advantage for a firm
Final Paper Guidelines
Description of the main problems/major issues in the case
Analysis of the problems to identify root causes
Recommendation with supporting arguments
Suggestions for implementation and evaluation of the changes recommended
Analysis
- Does the paper contain analysis of the major issues?
- Does the analysis incorporate the relevant tools properly?
- Are the assumptions made in the analysis stated explicitly?
- Does the analysis isolate the fundamental causes of problems in the cases?
Strategic insights
- Are the recommendations based on sound strategic concepts?
- Are the recommendations consistent with the concepts of supply chain management?
- Are the effects of any recommendations on the business well thought out?
- Are the recommendations feasible?
Recommended Actions
- Are the criteria for choosing among alternative recommendations stated?
- Are the criteria appropriate?
- Is the plan of action linked to the analysis?
- Is the action plan specific, complete, and practical?
- Is it likely that the recommendations will achieve their intended results?
Exhibits - Are the analyses in the exhibits done correctly?
- Do the exhibits support and add to the text on the key points?
Coherence - Is the paper too long?
- Is the paper of professional quality?
- Is the paper logically consistent and effectively structured to sell the recommendations?
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