finance -analyst report: financial statement analysis and corporate valuation"

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You have to write an analyst report (book year 2018) for a corporation. The report should consist of
two parts.

  • Financial Statement Analysis

Using the table with financial ratios in BDM (Table 2.4, page 79, BDM) assess your corporation’s profitability, liquidity and solvency (multiple ratios possible). Evaluate these aspects (i) with respect to the corporation’s own past (compare with 2015, 2016 and 2017) and (ii) with respect to other US companies.
Calculate the valuation ratios to make a preliminary assessment on whether you corporation is overvalued or undervalued. Just as under the previous question, compare the valuation ratios with the three previous years for the same company as well as to other US companies.
Note: you are not supposed to put the financial statements in your report, only the outcomes of your ratio analyses.
Corporate valuation
 
Analyze the company’s market value of equity using the free cash flow method and the dividend discount model. In your calculation, please follow the structure of Exercise 6.2.4 in this year’s course manual.
Deliverable 1: a concisely written report in MS Word format (Times New Roman 12 pts, title page with title, name of company and id nr, name of student). Only reporting numbers without any economic interpretation is insufficient: you need to give economic interpretation to your answers and you need to shortly explain the used formulae. Desirable length of the report: 4-6 pages. If you took the course this year, please also mention your tutorial group number. In your report you comment on the used formulae and outcomes.
Deliverable 2: an excel file with the calculations for Part II (the company valuation). The excel file’s structure should be the same as under Exercise 6.2.4.
Further requirements:

  • the company is Hilton grand vacation inc.

You should use 3 years of balance sheet data for the free cash flow valuation.

  • 
 You may assume that the cost of equity is 10% and the after-tax weighted cost of capital is 8%.
  • You may also assume that the expected return on new investments is 12%.
  • Use yahoo.finance.com to retrieve information as well as the corporation’s annual reports.

 
 

 
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Task 2B: Produce a marketing plan to meet marketing goals and objectives (use below template). The marketing plan should include all elements of the 7Ps marketing mix, with an action plan and measures for monitoring and evaluating progress and meeting of goals and objectives.

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Task 2B – Marketing Plan – 1,500 words
 
In this task 2B: You need to produce a marketing plan based on your findings from Task 2A.
 
Task 2B: Produce a marketing plan to meet marketing goals and objectives (use below template). The marketing plan should include all elements of the 7Ps marketing mix, with an action plan and measures for monitoring and evaluating progress and meeting of goals and objectives.
 
 
 
Use one of the chosen organisations to design a strategic marketing plan that tactically applies the use of the 7Ps.
 
 
 
Read More: https://coschedule.com/blog/marketing-plan-samples/
 
 
Business Plan (Your chosen organisation name here)
 
 
 
Follow this Contents and use the boxes below and guidance
 
Your goals
Section 1: Understand your market
Section 2: Identify marketing opportunities using SWOT analysis
Section 3: Assess potential marketing channels
Section 4: Prepare the ground
Section 5: Create your marketing action plan
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Your goals
 
Explanation:
Write a short description about what you aim to achieve with this marketing plan. Your goals should be SMART – specific, (x% more sales, x new customers, x website visitors), measurable, attainable, relevant and time-bound. Revisit these goals at regular intervals to assess how your objectives are being met; it’s likely that you will need to keep fine-tuning your marketing plan as you learn more about what works.
 

 
 
 
 
 
 

 
 
 
 
Section 1: Understand your market
It’s vital to know your customers, your prospects and your competitors; if there are gaps in your knowledge, it may be worth spending some time and money on market research. Having accurate data is the cornerstone of every marketing plan.
 

  1. Who are your customers?

Describe your current customers and create a snapshot of their main characteristics – this could include their age, their lifestyle, their earnings or their location. If you sell to other businesses, it could include their job title and area of responsibility. Now look closely at what motivates them to buy from you. How you market to them will depend on their profile so gather as much information about your customers as you can; think about the best way to reach out to them and the messages they might respond to. Once you know more about your customers, you should be able to segment them into groups so that you can target them with specific messages and offers.
 

 
 
 
 
 
 

 
 
 

  1. How do your customers behave?

Unless you are starting up you will already have valuable information on the way that your customers behave. How often do they buy from you, what do they order and in what quantity? How do they interact with your business? By studying the data you should be able to identify which customer segments have the greatest potential for growth. These are the groups you should target with your marketing activity. Rank your prospects from cold to warm. Those that already know and like your business (your hottest prospects) will respond to more personal marketing approaches such as permission-based email, loyalty schemes and customer events.
 

 
 
 
 
 
 

 
 
 

  1. Who are your competitors?

List your key competitors. Your rivals might include local businesses, other experts in your field or corporate competitors with well-recognised brands. Against each competitor, explain why your customers or potential customers might choose their product/service over yours.

 
 
 
 
 
 

 

  1. What’s special about you?

Explanation:
Now focus on why customers are most likely to choose your business. List your unique selling points (USPs) and describe the brand values that underpin everything you do. What is your main selling point – value for money, quality, service, convenience?

 
 
 
 
 

 
 
 
Section 2: Identify marketing opportunities using SWOT analysis

  1. What are your strengths?

Identify the key ways in which you stand out from your competitors. Your strengths can be used to create compelling marketing messages. This could include anything from the range of products you offer or your friendly customer service to the location of your premises or your opening hours.
 

 
 
 
 
 
 

 

  1. What could you improve on?

Are there any aspects of your product/service that could be improved? Have you had any negative feedback on your products or your customer service? Are your employees doing a good job? Other internal weaknesses could include a lack of time, money, resources or expertise. You’ll need to address your weaknesses before you embark on a marketing campaign.
 

 
 
 
 
 
 

 
 
 

  1. What opportunities are out there?

Identify the important trends in your marketplace that could open up new business opportunities. Are there any gaps that your product/service could fill? Are there any additional uses for your product/service that you could exploit? Are there new markets that you could expand into or new territories that you could explore?

 
 
 
 
 
 

 

  1. What threats are you facing?

Think about the obstacles that could be holding you back. External threats can include changing customer behaviour and new entrants into your market or local area.
 

 
 
 
 
 
 

 
 
Section 3: Assess potential marketing channels
 

  1. Review your options

There are many ways to market your business to your customers and prospects. Some are absolutely essential; others may not be appropriate for you and your target market. Use this list to make an initial assessment of the options open to you.

Marketing channel
 		 Questions to ask Advantages Measurement Cost
Email Have you got a good quality email list with permission to get in touch? Easy to target messages at segments; great for keeping in regular contact until customers are ready to buy Email analytics can tell you everything you need to know about who has clicked on what. Very low cost but doing it well takes time
Online marketing Are you attracting enough people to your website? SEO and pay-per-click advertising can help get your business to the top of search results Google Analytics can help you measure the success of SEO and pay-per-click activity
 		 The cost depends on how much outside expertise you need to bring in
Social media Which social media sites are your customers using? Social media helps you build relationships with customers and widen your reach Everything is measured from followers to likes; use links and calls to action to drive traffic to your website
 		 Social media sites are free but you have to factor in the cost of your time
Content marketing Are you promoting your expertise? Writing guides, blogs and case studies can help you build a strong reputation in your field Include links in your content and measure traffic to your website; ask customers for feedback Creating content takes time
PR Do you need to raise your profile? PR can give you exposure – whether you are looking for mentions in the business press or a local paper Measure uplifts in sales or website traffic when you have had media coverage Perseverance is the name of the game with PR so it can take time
Exhibitions and events Can you reach your customers in one place? An opportunity for face-to-face contact with lots of motivated prospects Collect data on everyone you meet, follow up on every lead and measure the results Events are very costly but they offer big rewards
Advertising Will it be seen by the right people? Advertising in the press, directories or online can help you reach your target market Monitor results from ads using dedicated email addresses, URLs and phone numbers
 		 Costs vary
Direct mail and leafleting Could letters and flyers get your business noticed? Direct mail and flyers are making a comeback Monitor results from flyers using dedicated PO Box numbers, email and web addresses and phone numbers Potentially very cost-effective
Sponsorship Can you improve your reputation by association? Local firms can get great goodwill by sponsoring local charities or sports teams Measurement is not easy but you can monitor overall results over the course of the sponsorship
 		 Local sponsorship can be quid pro quo – such as paying for team kit in return for a logo

 

  1. Match the marketing method to your target market

Now look at these marketing channels from the point of view of your customers. Which of them are most likely to be used by your audience and which are they most likely to respond to? Create a shortlist of 4-5 marketing methods to focus on. If you are looking at social media, choose just two or three social media sites to start with; you can test them out and add more as you learn what works for your business.
 

 
 
 
 
 
 

 
Section 4: Prepare the ground
 

  1. Create your marketing toolkit

Create the collateral to make it easy to roll out your marketing action plan in a clear and consistent way. This should include: slogans and calls to action; images and videos; “about us” wording for social media sites and press releases. Everything should be in keeping with your vision and brand values.
 

 
 
 
 
 
 

 

  1. Get ready for sales

Don’t roll out a new marketing campaign if you are not ready for the response – otherwise you risk disappointing new customers. Make sure your website is up to date and has all the necessary landing pages to handle specific traffic. Work with staff to make sure they understand the objectives of the campaign and can deal with orders and enquiries efficiently and in keeping with your brand values. It’s worth creating a sales forecast so that you can plan for the results of your marketing efforts; as you develop your strategy you’ll be able to predict future sales more accurately. List all the things you need to do to prepare for an uplift in sales here.
 

 
 
 
 
 
 

 

  1. Integrate your marketing

Ensure that all your marketing activity works together. Add social media buttons to your website; add links to online content and web landing pages on your social media sites and in your emails; prompt people to sign up to your email newsletter on your homepage. Make a list of all the ways you can connect your marketing channels here.
 

 
 
 
 
 
 

 

  1. Set a budget

How much you spend on marketing is entirely up to you. There are always marketing opportunities no matter how small a budget; the key is to agree how much you want to spend and make it go as far as possible. You can increase your budget once you know which marketing techniques are having the biggest impact. Don’t forget that your time costs money – many marketing tools such as email and social media can take up a lot of time even if they don’t have significant costs.

 
 
 
 
 
 

 

  1. Agree who’s doing what and by when

Establish roles and areas of responsibility with your team and specify deadlines. Also agree dates when you are going to review the activity. List key areas of responsibility here.

 
 
 
 
 
 

 
 
Section 5: Create your marketing action plan
Now use the table below to summarise your plans.
 

Activity
 		 Timing Target audience Objectives Cost & time
 
 
 		        
 
 
 		        
 
 
 		        
 
 
 		        
 
 
 		        
 
 
 		        
 
 
 		        
 
 
 		        
 
 
 		        
 
 
 		        

 
Section 6: Review your plan
Schedule review dates so that you can measure the success of everything you do. Marketing is a learning process – use these reviews to continually fine-tune your marketing strategy.

Activity 1st review date
 		 Measure of success at 1st review 2nd review date Measure of success at 2nd review End date Measure of success at end date
 
 
 		            
 
 
 		            
 
 
 		            
 
 
 		            
 
 
 		            
 
 
 		            
 
 
 		            
 
 
 		            
 
 
 		            

Evaluation of your business plan
 
Reference
 
Bibliography
 
References
 
 

 
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Marketing Manager within an organisation

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Marketing – Task 1 – 1,000 words
 
TASK 1: You need to provide a 10-minute PowerPoint presentation with a recommended word limit of 1,000 & slide count of approx. 10 slides, you must include speaker notes at the bottom of each slide.
 
In your PowerPoint slide, you must make effective use of PowerPoint headings, paragraphs and subsections as appropriate.
 
Your speaker notes must be included on the Notes Page which can be clicked on at the bottom of your slide or alternatively access through View menu > Notes Page > click on bottom text box to add commentary. This additional commentary should be your speaker notes and offer context to the slide.
 
All work must be supported with research and referenced using the Harvard referencing system.
 
Your slide must focus on all the questions below to explain the role of marketing and how it interrelates with other functional units of an organisation
 
Scenario
 
You are applying for the role of Marketing Manager within an organisation (you can use your current organisation or an organisation you can obtain the relevant information on) and as part of the interview process you are required to discuss the concept of marketing as well as its role within the organisation. Further to this you will have to explain how marketing interrelates with other functions within the business.
Tasks
This will be a 10-minute presentation as part of the interview. Your presentation should cover the following:
 
(i) Introduction to the concept of marketing, including current and future trends.
 
(ii) An overview of the different marketing processes.
 
(iii) Explain the key roles and responsibilities of the marketing function.
 
(iv) Explanation of the role and responsibilities of a marketing manager in the context of the organisation.
 
(v) An explanation of how marketing influences and interrelates with other functional departments of the organisation.
 
(vi) Analyse the significance of interrelationships between marketing and other functional units of an organisation
 
(vii) The value and importance of the marketing role in the context of the organisation.
 
(viii) Critically analyse and evaluate the key elements of the marketing function and how they interrelate with other functional units of an organisation.
 
(ix) Conclusions that emphasis the significance of having effective interrelationships between different functional departments.
 
(x) References
 
Find below resources to help in answering the questions below:
To read more: https://www.diffen.com/difference/Marketing_vs_Sales
 
 
To read more : https://blog.saleslayer.com/10-responsibilities-marketing-departments
 
 
To read more: https://www.mindtools.com/pages/article/newSTR_66.htm
 
 
To read more: https://smallbusiness.chron.com/differences-between-b2c-b2b-business-systems-39922.html
 
 
 
To read more: https://www.linkedin.com/pulse/20141012060211-243475995-marketing-environment-analysis-laying-the-base-of-marketing-planning/
 
 
 
 
To read more: https://www.cleverism.com/marketing-department-organization-tools-responsibilities/
 
http://www.sanandres.esc.edu.ar/secondary/Marketing/page_14.htm
 
https://www.liveadmins.com/blog/why-marketing-sales-and-support-departments-need-to-collaborate/

 
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Climatic Change in Developing Countries

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Checklist:
The draft
☐
is 700 words long (+/- 10%) for Draft 1
☐
is 1500 words long (+/- 10%) for Draft 2
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uses headings and subheadings
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has double-line spacing
☐
is typed in Arial size 11 or Times New Roman size 12
☐
has been checked with the online Common Error Detector at http://www2.elc.polyu.edu.hk/cill/errordetector.htm?subject=LSGI1B02&draftNumber=1 (for Draft 1)
http://www2.elc.polyu.edu.hk/cill/errordetector.htm?subject=LSGI1B02&draftNumber=2 (for Draft 2)
The introduction
☐
introduces the topic by providing background information
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defines the key terms in the essay title – ‘climate change’, ‘obligations’, ‘damage’ and ‘emission reductions’
☐
states your general view on the question and objective of the essay (i.e. thesis statement)
☐
shows that this is a moral/ethical/political issue
☐
gives an overview of how the essay is organised
The body paragraphs
☐
focus on impacts of climate change (e.g. comparing one or more developing countries with developing countries, in terms of who will suffer most from climate change)
☐
focus on mitigating measures to combat climate change, such as agreements and policies (for Draft 2 only)
☐
discuss if these agreements and policies on mitigation take account of the moral issue raised in your question (for Draft 2 only)
☐
discuss society’s response
☐
respond to the thesis statement and overview in the introduction (NB: do not contain irrelevant information)
☐
contain a topic sentence each
☐
contain explanations and examples to support the topic sentences
The conclusion (optional for Draft 1 and 2)
☐
restates your stance on the question and the objective of the essay
☐
summarises the main arguments in the essay
☐
discusses briefly the implications based on the arguments
Referencing – APA
☐
Have you used a wide range of quality sources (at least 5, preferably in English)?
☐
Have you cited sources in most parts of your essay rather than just in certain parts?
☐
Have you used integral citations, non-integral citations and direct quotations properly?
☐
Does your end-of-text reference list match your in-text citations?
☐
Have you followed the APA style consistently?

 
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