Develop A Structured Marketing Plan For A Specific Product (Marketing Mix)

/in /by
niversity Waterford College of Further Education
Subject Marketing

Question: Develop a structured marketing plan for a specific product (Marketing Mix)?

A number of Irish brands have scored particularly high in the 2018’s rankings of’ Best-selling’ brands. The list is compiled by the consumer magazine ‘Checkout”.
Among the list of Irish brands which showed significant growth among Irish Consumers were Ballygowan, Keelings and O’Donnell’s Crisps. You are required to analyse the marketing mix for one of these products with particular reference to the points outlined below. You are also required to make specific recommendations as to what aspects of the marketing mix should be changed.
Product: Discuss each of the following in relation to your chosen product:
> Product life cycle
> Brand name
> Packaging
> Your recommendation as to what aspect of the ‘product’ may need to be changed for the future
Price: Discuss each of the following in relation to your chosen product:
> Importance of price
> Pricing method
> Your recommendation as to what aspect of the ‘price’ may need to be changed for the future
Promotion: Discuss each of the following in relation to your chosen product:
> Advertising
> Sales Promotion
> Public relations
> Personal Selling
> Your recommendation as to what aspect of the ‘promotion’ may need to be changed for the future.
Place: Discuss each of the following in relation to your chosen product:
> Channel of distribution used
> Your recommendation as to what aspect of the ‘place’ may need to be changed for the future

 
Looking for a Similar Assignment? Order now and Get 10% Discount! Use Coupon Code "Newclient"

Are Social Media Platforms The Best Method To Launch New Food And Drink: Food Business And Technology Thesis

/in /by
University Dublin Institute of Technology (DIT)
Subject Food Business and Technology

Question: Are social media platforms the best method to launch new food and drink products and brands to consumers aged between 18-35 years old?

Proposed Thesis Title: The Impact of Social Media on New Products and Brands

Background & Rationale to the Thesis Topic

Social Media is an excellent resource for companies to promote new products and brands. Instagram is the most dominate of the platforms and companies go to great lengths to increase their following on this platform. They do this by tapping into the influencer market and by creating an unrealistic lifestyle. As a user of social media in both my professional and personal life, I am interested to find out both the commercial benefits and pitfalls of this platform.

Buy high-quality essays & assignment writing as per particular university, high school or college by Irish Writers

Get A Free Quote Chat Now

Is social media the best way to launch a new product to consumers aged between 18-35 years old?

  1. How beneficial is social media to companies and brands?
  2. What new products have benefited most from social media promotion?
  3. What regulations have government agents imposed on advertising agents on social media?
  4. What are the negative impacts of promoting products on social media?
  5. Which major age category is affected the most and which gender by negative impacts?
  6. Is there increased or reduced rates in different regions or countries?
  7. Has social media had any positive impacts on users?

Objectives of the Proposed Thesis Research

  1. To understand how social media is commercially beneficial to businesses and new brands
  2. Understand what age range is targeted and why
  3. Understand the uses of the different social platforms such as Twitter, Instagram and Facebook
  4. Establish whether there are negative effects which can lead to depression and anxiety in users
  5. Establish the safest way to advertise on social media for the consumer

Scope of the Thesis Research

This is a very topical research topic. There are extensive peer-reviewed papers on this topic. I would also like to conduct a college-approved questionnaire. I would base this thesis mainly on the effects of social media from a commercially beneficial perspective and also look at the consumer perspective and those impacts both positive and negative.
I would like to conclude with safe ways of promoting products and brands on social media that both benefits the consumer and the business.

 
Looking for a Similar Assignment? Order now and Get 10% Discount! Use Coupon Code "Newclient"

s Either An Entrepreneur Or As Part Of A Larger Organization, You Are Expected To Create/Develop And Market A New Product: Marketing Assignment

/in /by
University National University of Ireland (NUI)
Subject Marketing

Written Project

Introductory Outline:

As either an entrepreneur or as part of a larger organization, you are expected to:

  • create/develop and market a new product/service or
  • revise and reposition an already existing product or service

Note: Where possible you should apply the project to the company you work for or a company you are familiar with.
As part of the project you will carry out the following:

SECTION 1: MARKETING

Part (a). Market Audit and SWOT Analysis

The first section of the report should provide an audit/assessment of the marketing environment in which you plan to operate.
You are expected to use a mix of both Secondary and Primary research to complete this section of the report.
This research should provide insights into:

  • The customer landscape, the major segments in the market, and the needs and factors that might affect purchasing behavior. Customer Analysis.
  • The competitors, their strategy and their strengths and weaknesses
  • Examine existing Suppliers and Distributors if relevant.
  • The relevant political/ legal,  economic, ecological, social, and technical factors that might impact your choice of the market (PEEST) Macro forces and trends at play.

This section should end with a SWOT analysis summarising what you see as:

  • Your company or product’s Strengths and Weaknesses
  • The major Opportunities and Threats that your product might face.

Hire a Professional Essay & Assignment Writer for completing your Academic Assessments

Get A Free Quote Chat Now

Part (b). Marketing Strategy

This section should provide details on:

  • Specific marketing objectives.
  • Market segmentation, targeting, and positioning strategy. Students must clearly outline theirs chose target market(s) and their positioning strategy to achieve their objectives. Clearly outline your value proposition.
  • Apply the marketing mix framework /FOUR Ps (Product, Price, Place, Promotion, People, Process, Physical Evidence) to deliver on your strategy. Detailed discussion on how you intend to use the approaches and tactics offered by each ‘P’ that you’ve explored as part of your course.
    • Product & Brand Strategy  | PRODUCT
    • Pricing Strategy | PRICE
    • Distribution / Channel Strategy | PLACE
    • Marketing Communication (Advertising & PR other IMC elements) & Sales Strategy | PROMOTIONS

Part (c). Conclusion & Recommendations

A brief summary of conclusions and recommendations based on your market audit and strategy.

 
Looking for a Similar Assignment? Order now and Get 10% Discount! Use Coupon Code "Newclient"

Responsibility For HR, Talent And Organisation Consulting And Leverages Research, Analytics, And Industry Insights To Help Design

/in /by

Assignment Brief:
You have recently graduated from Griffith College and have joined the international accounting and consulting firm, Deloitte, as an intern. You have been allocated to the Management Consulting Department and are now working it its Human Capital Section. This section has responsibility for HR, talent and organisation consulting and leverages research, analytics, and industry insights to help design and execute critical programs from business driven HR to innovative talent, leadership, and change programmes.
You report to a Director responsible for advising clients appropriate structures, policies, procedures and processes related to recruitment, selection and induction. She is currently working on several projects and has asked you to choose one you would like to work on with her. All of the projects are related to the recruitment, selection and induction of an appropriate person for a senior management role in a leading multinational company. The roles will be based in Ireland but require extensive international travel. The roles are.

  • Chief Operations Officer for Apple Ireland.
  • Chief Technology Officer for Aviva Ireland.
  • Global Brand Manager for CRH Cement Products.
  • Head of Finance at Medtronic Ireland.
  • Marketing Director at SanDisk Ireland.

Tasks
The Director has asked you to write a short report (1,500 words plus diagrams) that covers the following:

  1. A high-level description of the department e.g. Operations Department (approx. 150 words/5% of marks) and an outline of what you see is the current, global strategy for the area e.g. the global operations strategy (approx. 150 words/5% of marks). A diagram that outlines your suggestion for the senior management structure of the area (one, A4 page/10% of marks). (20% of marks in total).
  2. A description of the department’s likely future HR resources, capacities and capabilities requirements (approx. 500 words/30% of marks).
  3. A description and explanation of the competencies required for the specific role in the chosen organisation (approx. 300 words/20% of marks) and a recruitment system/process you would suggest using for the recruitment, selection and induction for the position (approx. 400 words including a diagram/30%). (50% of marks in total).
 
Looking for a Similar Assignment? Order now and Get 10% Discount! Use Coupon Code "Newclient"