Digital Marketing Has Replaced Traditional Marketing In Strategy Development

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“Critically evaluate the proposition that digital marketing has replaced traditional marketing in strategy development”.
Introduction                                                                                                  

  • clearly identify objectives
  • good introduction

                                                                                                                        /10
The Theoretical element                                                                                 

  • identifies theoretical material and the authors
  • Identified the concepts from within the literature that they plan to develop                                                                                                            

                                                                                                                        /10
Analysis                                                                                                          

  • Present the core theoretical perspectives in their own words without much paraphrasing
  • Considerations for differences in points of views or theoretical angles
  • Relevant examples connected to the digital/traditional debate
  • Evidence of observation and creative thinking

                                                                                                                        /50
Conclusions and discussion                                                                             

  • Observations and opinions, are they emerging out of the literature reviewed, or are they plucked from thin air?
  • Are proper rationales provided for opinions
 
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Marketing & Industry Analysis And Strategy Of The Bubble Cafe & Sandwich Bar

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Topic: Marketing & Industry Analysis and Strategy of the Bubble cafe & sandwich bar
Q1. Systematically engage in the key aspects of the preparation and presentation of a thesis/applied project with emphasis on process, content, structure, and layout.
Q2. Acquire, interpret and analyze scientific research and theoretical models and relate findings to the field of study.
Q3. Apply the principles and rules for conducting research in a systematic way to the chosen field of study.
Q4. Thoroughly analyze data collected and report and discuss findings clearly by drawing out the implications of the analysis and capitalizing on the insights that it affords.
Q5. Produce and Present a coherent, literate FYP document

 
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Identify The Core Constructs And Arguments In Top Tier Journal Articles In Services Strategy: Services Marketing Assignment,

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University Technological University Dublin (TUD)
Subject Services Marketing

Continuous Assessment Aim:

This assessment will give you the opportunity to engage with the leading researchers in the services strategy. The topic has been deliberately selected to allow you to study a significant subject within the services marketing strategy. The building block of the assessment will be research articles published in leading the US and European journals.

Outcomes:

  •  Identify the core constructs and arguments in top tier journal articles in services strategy
  • Critique the research methodologies employed in these articles
  • Assess the applicability of the findings in each article for practice
  • Identify and utilize an additional academic research article as a theoretical priming

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Required:

  • What are the main ideas or constructs being examined in each article? Try to avoid flat summaries of each article
  • What is the background justification for examining these ideas or constructs?
  • What do you feel about the methodology – if relevant – used to investigate this topic?
  • What are the contrasts between findings of the various articles? Are there differences in emphasis or conclusions?
  • What was it in the ‘additional’ article that justified its inclusion?
  • Critically assess the applicability of the various findings? Are they over/understated? Do they need updating or further refinement through research? Can you identify examples from current practice where the ideas in these articles are being put into practice?
  • Could/should any of the findings or recommendations be included in a practical briefing for a marketing executive?

Papers will be assessed under the following headings:

  1. Identification and articulation of key ideas and arguments
  2. Synthesis of perspectives and findings across articles
  3. Suitability of your chosen ‘additional’ article
  4. Applicability of findings
 
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The Theory To Critically Analyze The Organizations Marketing Strategy, Ireland

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Assignment 1: Assignment aims to help you develop the theory from the course and apply it to a practical industry example, and to use the theory to critically analyze the organizations marketing strategy. Secondly, it allows students to acquire a deeper understanding of the marketing challenges facing one particular organization. The assignment is designed to help you develop skills in providing reliable and appropriate support for marketing decision making.
Assignment 2: Examination is designed to develop your understanding of the complexity of issues facing marketing managers and how to gather those insights. It is also designed to develop your understanding of the importance of the competition and customers. It should also help develop your ability to recommend improvements in marketing strategies.

 
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