Assignment Title: Social Responsibility of Business
Assignment Brief:
During our classes together we will look at issues connected with the following topics
Introduction to corporate responsibility, stakeholder analysis
- Organisation Culture and Values
- Compliance and Managing for ethical behavior
- Employees and the Changing Work Environment
- Business and the Environment
- Global Society
- Business Responsibility to Consumers
- Science, Technology, and R&D
- Social impact CSR strategy
Topic selection: –
For section A, please choose the option “Compliance and Managing for ethical behavior”. Please check the Verizon’s Code of Conduct which you can download from this link:
https://www.verizon.com/about/our-company/code-conduct
For section B, please choose the option “Business and the Environment”. Please check this page from Verizon to give you some directions:
https://www.verizon.com/about/sites/default/files/corporate-responsibility-report/2018/environment/index.html
For section C, please choose the option “Social impact CSR strategy”. Please check the following links:
https://www.verizon.com/about/sites/default/files/corporate-responsibility-report/2018/priorities/strategy.html
For your individual assignment, you are to complete a project about the company “Verizon” (https://www.verizon.com/)” which includes:
- A stakeholder analysis of the company (this can be a simple table or diagram and does not need to eat up word count)
- Your choice of one topic from each section, A, B and C as shown above (so three topics in total). For each of the three topics, you are to outline an aspect of the topic for this business that is particularly important and set out your recommendations for this company. There will be additional guidance at the end of each slide set.
I do not want a mere description of what the company is doing. I want your recommendations based on learning from class (see slides), class discussion, academic research and research on a range of industry players. It might be helpful to imagine you are writing a report for the CEO of Verizon.
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You need to research an aspect of a topic that is particularly relevant for the business. For example, we will look at considerations around responsible practice in terms of compliance issues. If you were applying that to a retail organisation with low paid staff spread over a wide geographic area you might focus on the difficulty of communicating a consistent message and training to them due to shift work, staff turnover etc. Please do keep in mind that you are required however to demonstrate coverage of the stakeholder analysis and three other topics so make sure that your work has that spread even while doing a deeper dive into specific issues within your topics.
- Clear and comprehensive identification and analysis of the key issues
- Application of current thinking and research to issue
- Logical and clear structure
- Good presentation of work which is properly referenced
- Evidence of additional research beyond what was covered in classes
- Attendance and participation
Learning Outcomes Addressed in this Assignment:
MLO1 Critique and justify new sustainable business approaches taking into account stakeholders, globalisation, human needs in the workplace, diversity, and corporate citizenship.
MLO2 Act as a responsible, informed, socially aware and self-aware individual and a contributor to positive organisational change and ethical management.
MLO3 Anticipate challenges to an organisation’s social and environmental performance and suggest and defend proposed solutions to those challenges.
