HOW TO USE THIS TEMPLATE FOR THE BUSS 2066 ASSIGNMENT 2: REPORT
You must use this template to prepare your individual report for this course.
KEEP TO THIS FORMAT :

• do not change the page size (A3), or page orientation (landscape), or the 12.7mm margins, and 3 columns with 10 mm spacing
• use either 10 point Arial, or 11 point Calibri typeface/font, normal (not condensed or narrow), 1.15 spaced, 10 point space after each paragraph. Headings may be larger.
• all content is to fit on two pages – including references
• your report must be easily legible when printed in black on white. You may include images, but avoid reverse type and dark background colours

Your report is to be submitted as a single Word document, with no attachments
The reason for keeping to this format is that it makes the peer review process easier to carry out if the layout and the presentation are standardised.
RETAIN THE HEADINGS and subheadings and enter your responses under appropriate headings as indicated.
Before submission, make sure that you delete these explanatory notes, and all of the text that is highlighted in yellow.
Your challenge is to make sure that your entire assignment, including references, fits onto two pages. If your assignment does not meet these specifications, it will not be marked.
Enter the details in the header of this document. Make sure that your Team number appears clearly!
RENAME THE FILE: Before submission, include your team number in the file name.
EXECUTIVE SUMMARY
This is not just an introduction. It is a concise summary of your document that gives a short overview of the context and clearly identifies what you regard as the important aspects. It should give the reader a reasonable understanding of what is in the whole document.
In particular, include a summary of the key aspects of innovation capability and entrepreneurial orientation that you have selected for discussion, and briefly describe the overall outcomes/benefits for the business.
THE CASE STUDY ORGANISATION
IMPORTANT: THIS ASSIGNMENT IS BASED ON THE CASE STUDY ORGANISATION FOR THIS COURSE DELIVERY.
Describe the business that the organisation is in, and what it wants to achieve
The business environment
Include here a discussion of important and relevant aspects of the external business environment that provides either opportunities or constraints for the organisation to achieve its purpose. This might include a review of relevant factors such as demographic change, legislation, trends in social attitudes, economic trends, technology and ecological trends.
Customer analysis
Who are the customers or clients of this organisation (how would you describe them)?  What appear to be their needs and preferences? What do you think might be their behaviours in terms of finding out about the product or service, and then buying it?
Competitive environment
What is the competitive environment?  How does this business appeared to be positioned in relation to its key competitors? Are there any significant trends in the competitive environment that need to be considered in this report?
BUILDING THE ABILITY TO INNOVATE AND TO BE ENTERPRISING
The key challenge facing any organisation is to identify way(s) in which the organisation can improve its ability to support innovation across all aspects of its business, as well as improve its ability to be enterprising, with the aim of improving its competitiveness and overall performance/profitability.
Use the survey questionnaire as a guide to identify innovation capabilities, and dimensions of entrepreneurial orientation for the business, that you think could be improved, and that would help it to meet its objectives. Refer to the course website materials.
Pick what you think is the ONE (OR TWO) most important or relevant innovation capability that you think requires attention, and summarise it in this section, together with the reasons why you picked this area.
Also, pick what you think is the ONE (OR TWO) most important or relevant dimension of entrepreneurial orientation that you think requires attention, and summarise it in this section, together with the reasons why you picked this dimension.
Important note: you can choose the number of dimensions of innovation capability and entrepreneurial orientation you discuss, with a minimum of one aspect for each of IC and EO, and a maximum of two for IC and EO.
BUILDING THE ABILITY TO INNOVATE: (and here insert the name of the innovation capability that you are addressing)
Recommended activities and action plan:
Draw on the frameworks and approaches developed in this course to support your recommendations regarding the ways that the organisation might build its innovation capability and improve its performance by focusing on this particular capability. Use the detailed results in the benchmark report as a guide to the specific activities that you might include in your recommendations.
You will need to draw on the Innovator Mindset materials to propose way(s) in which the organisation can equip its staff to become personally more innovative.
Explain how your recommended activities might be applied in the organisation (who would do what with what sequence and timing of steps; this would be a plan of action that may run over a year). Include enough detail so that the reader can readily understand how to put into practice the approach that you describe). It is important to relate the application to the relevant theory.
Expected outcomes:
Describe the expected outcomes (and the timeframe) of the approach you have suggested for developing this innovation capability. Again, relate this to the theory.
Explain how you would measure the outcomes, ie the performance indicators that you would use. Use the survey questionnaire as a guide to selecting what you think might be the most useful or appropriate performance indicator.
Note: if you decide to address two aspects of innovation capability, then you repeat the above layout for that second aspect.
BUILDING THE ABILITY TO BE ENTERPRISING: (and here insert the name of the entrepreneurial orientation dimension that you are addressing)
Recommended activities and action plan:
Draw on the frameworks and approaches developed in this course to support your recommendations regarding the ways that the organisation might build its entrepreneurial orientation and improve its performance by focusing on this particular capability. Use the detailed results in the benchmark report as a guide to the specific activities that you might include in your recommendations.
Explain how your recommended activities might be applied in the organisation (who would do what with what sequence and timing of steps; this would be a plan of action that may run over a year). Include enough detail so that the reader can readily understand how to put into practice the approach that you describe). It is important to relate the application to the relevant theory.
Expected outcomes:
Describe the expected outcomes (and the timeframe) of the approach you have suggested for developing this aspect of entrepreneurial orientation. Again, relate this to the theory.
Explain how you would measure the outcomes, ie the performance indicators that you would use. Use the survey questionnaire as a guide to selecting what you think might be the most useful or appropriate performance indicator.
Note: if you decide to address two aspects of entrepreneurial orientation, then you repeat the above layout for that second aspect.
SUMMARY
Here include a concise summary of the challenge and recommendations.
REFERENCES
Include here only relevant references. Use in-text citations and the Harvard-UniSA referencing style.
Note that all references must fit into the two pages of the report, using the same type size and style.
 

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