Select A Company And Explore The Impact Of Existing And Future Technologies: Digital Marketing Assignment

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University National University of Ireland (NUI)
Subject Digital Marketing

ASSIGNMENT 1

Overview

In Assignment 1 (research assignment), students must select a company and explore the impact of existing and future technologies on its target audience and industry. Using these insights, students will then create a tailored digital marketing strategy for the business in assignment 2.

Research

In assignment 1, you will gain an insight into the key digital technologies relevant to your target audience and industry, how they evolved, their impacts, and future direction. You are required to undertake a significant piece of research exploring the evolution and impact of digital technologies on your target audience and industry.
The report on this research is to be written for an audience such as the senior management of your organization and should conform to the mandatory assignment structure outlined in the table below. Using what you have learned during the program, and carrying out your own research, you will provide an in-depth analysis of the impact of digital technologies (such as growth in online access, devices, websites, apps, etc.).

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ASSIGNMENT 2

The purpose of Assignment 2 – Digital Marketing Strategy is to build on the insights gained in the first assignment and produce a digital strategy, implementation plan, and an on-going management plan for the organization’s digital activities. In the form of a report, we need to demonstrate the ability to prepare and articulate a well-founded business case for the implementation of the digital marketing strategy as an integrated strand of the organization’s marketing and communications.

  • Typically, references and appendices section will be approx. 5 pages in length, but there is no upper or lower limit.
  • Using the Harvard referencing system, reference your sources within the main body of your assignment. Provide a reference list, of all the sources that you have referenced in the text of your assignment. For example, references should cover: where you got the data for your research, the target audience and customer base, and anything else considered relevant. You may include links to external/online videos or audio in the main body and the reference/appendix if they apply to the context of the assignment.  Try to use reliable quality sources of information. If referencing key insights or data, use images and screenshots of websites, etc.

An appendix is a set of materials used to support the analysis of arguments in your assignment. For important information (such as personas) include them in the main body of the assignment, the appendix is for further information or supporting evidence/research, etc.  Include an appendix within your main assignment document or as an attachment.  Any

  • Appendix material should be referred to within the main report. Remember that the information in the appendices can only earn the maximum marks available for this section. Key sections such as your Personas, Reach/Value matrix, SWOT, PESTEL, RACE, Action plan, Content Calendar, and Budget MUST be included in the main body and more detailed versions can be added to appendices if required.
  • For example, in the appendices you can include:
    • A more detailed summary of the organization.
    • Your survey questions, answers, and key highlights/findings.
    • Screenshots such as analytics/insights platforms, websites, social media accounts, email campaigns, social media posts, digital display adverts, etc. If your screenshots/images are in a foreign language you must include a short description in English
    • Images including graphs, charts, trends, etc.
 
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BUS707: Expatriate Training Programs Are Necessary To Ensure Effective Communication: Managing Across Cultures Assignment

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University University College Dublin (UCD)
Subject BUS707: Managing Across Cultures

Assignment Overview:

Do you ever need to relocate employees for international assignments? Here’s how and why you should tailor your company’s classes for expatriates.
Expatriate training programs are necessary to ensure effective communication in the international business realm.
Basic expatriate training should include aspects such as culture, laws, and language.
Many ex-pat training courses focus on helping families establish housing, find the best education programs for their children, and more.
Some of the benefits of training an ex-pat are that you can eliminate the waste of resources and ensure a great performance.
Expatriate education and training are necessary for a global marketplace to ensure effective communication and business success. Expatriate training programs within your company could include language courses, international business development, or cultural communications – but don’t leave out the most personal aspect of international assignments. Often, it’s a family’s inability to adapt that leads to initial assignment hiccups. Focus your expatriates’ training on business issues, certainly, but also provide information that involves your employees’ spouses and children.

  1. Begin expatriates’ training at the cultural level to emphasize communication and eliminate cultural missteps.
  2. Continue expatriate training and family education with comprehensive programs that offer support for the length of the assignment.
  3. Conclude courses for expatriates with repatriation training.

What Are the Opposing Reasons for the polycentric Approach of Staffing?
Imagine your business is growing at a rapid pace – so rapid, in fact, that you decide to go international.
Establishing retail outlets, manufacturing facilities or distribution partners abroad opens up your business to new markets, new resources and new avenues for profit. For human resources, however, presents certain challenges. How do you staff the company’s operations abroad? How do you manage them? One option is to turn operations over to host-country managers using a staffing system known as the polycentric approach. Done properly, the polycentric model can help you reduce costs and respond to local cultures.
While it is cheaper and more successful to use local managers than to expatriate managers from the home nation, the polycentric approach has a tendency to isolate the subsidiary from the company’s headquarters and managers face an unbreakable glass ceiling.

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International people management is challenging. Find out why pre-departure training for expatriates is essential for their success.
International human resources can be a complex and challenging area. Unprecedented political events, such as Brexit, bring uncertainty in global economics that may impact your multinational organization. Still, you must continue to focus on increasingly mobile talent and the integration of people management processes to make doing business at a global scale a success.
If your organization has staff on international assignments, we are sure you are aware of the difficulties of managing expatriate employees. Assignment failure due to expatriate challenges settling into their new home or role is estimated to be in the region of 25-40%, costing US companies an estimated $2 billion a year. This is a worrying statistic, but there are ways to mitigate failure. By providing thorough pre-departure training for potential expatriates so they can better anticipate the problems that may lie ahead and plan for success.

Questions

Drawing on the information and what we covered in the modules please answer ANY 4 OF THE 6 QUESTIONS. These answers will provide guidance and make recommendations to a Multinational company. Each of the questions will focus on a different aspect of successful organizational management and cross-cultural interactions.

Question 1 

Culture could play an important role in developing a competitive advantage. Discuss how the culture of the organization can lead to a competitive advantage for an international organization?

  • Discuss culture in general.
  • Discuss the organizational culture.
  • Discuss the issues around culture and the choice of the potential partner, customer, or marketplace.

Question 2 

Explain why staffing issues and IHRM can become more complex in a global workplace. You also need to make recommendations on how international managers could approach cross-cultural recruitment and workforce planning for the international organization.

Question 3 

Discuss the issues around an ethnocentric, polycentric, and regiocentric approach to staffing. Make recommendations to a US international organization wanting to expand operations into China. Focus on what they need to consider when choosing any one of those approaches.

Question 4 

Write a strategy for an international organization on how they could potentially approach the expatriate appointment process.

  • Discuss the different stages of the appointment process.
  • Discuss the different stakeholders involved.
  • Discuss the support needed throughout the process.

Question 5 

Discuss the main culture shock issues that the initial workforce might face in returning home. Make recommendations on how the international organization could structure this process and what should be included.

Question 6 

A global management framework is useful to an international organization to manage some of the challenges that global teams face.

  • Explain what a global mindset is; and how this could be developed.
  • Explain how having a global management framework will influence the management of ethical dilemmas.
 
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VOMP3001: A Doctor Is About To Inject An Aseptically Manufactured Injectable Finished Pharmaceutical: Fundamentals Of Pharmaceutical Manufacturing Assignment

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University Dublin Institute of Technology (DIT)
Subject VOMP3001: Fundamentals of Pharmaceutal Manufacturing

Dublin Institute of Technology (DIT)

 

Question 1:

Scenario: A doctor is about to inject an aseptically manufactured injectable finished pharmaceutical into the arm of a child.

  1. How would you convince both the patient’s parents and the doctor that the manufacturing process was robust and to proceed in confidence with the administration?
  2. What are the biggest risks to the child?
  3. How are they controlled?

Question 2:

Examine the graphical representation on the next page for “A Validation Approach for a Complex Project, Consisting of Many Systems and Components”.
validation master plan

  1. In terms of “Qualification Rationale”, describe the process of a system-impact-assessment and component-level-impact assessment.
  2. In your own words define the term installation qualification (IQ).
  3. In your own words define the term operational qualification (OQ).
  4. In your own words define the term performance qualification (IQ).

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Question 3:

Briefly describe the inter-relationships between the following operational activities for a computerized system in a GxP environment.

  1. Handover
  2. Establishing and Managing Support Services
  3. Performance Monitoring
  4. Incident Management
  5. Corrective and Preventive Action
  6. Operational Change and Configuration Management
  7. Repair Activity
  8. Periodic Review
  9. Backup and Restore
  10. Business Continuity Management
  11. Security Management
  12. System Administration
  13. Archiving and Retrieval

Question 4:

Examine the diagram on the next page for a typical vertical processing facility designed for batch API production.
Typical vertical processing facility designed for batch production with barrier separation between processing steps
Describe, with reference to the diagram, how synthetic API plants (Batch Organic Chemical Synthesis) normally follow a sequence to produce a solid product:

  1. Reaction (Continuously Stirred Tank Reactor (CSTR))
  2. Crystallization
  3. Separation
  4. Drying

Question 5:

Study the following diagram that represents the basic unit operations that most companies implement when manufacturing a biopharmaceutical protein-based drug substance.
Study the following diagram that represents the basic unit operations that most companies implement when manufacturing a biopharmaceutical protein-based drug substance
Briefly describe the following three stages of a typical process:

  1. Stage I: Upstream Processing
  2. Stage II: Fermentation
  3. Stage III: Downstream Processing

Question 6:

Describe the principals for a typical cleaning validation sequence as listed below:

  1. Use the equipment for the process
  2. After processing hold the equipment and allow to dry
  3. Clean as per the procedure
  4. Sample for product residue, cleaning-agent residues, and others
  5. Repeat twice more, giving three (3) consecutive runs
  6. Develop on post-cleaning monitoring strategies

Question 7:

Describe the primary process principals of a typical pharmaceutical tableting operation. List three (3) critical parameters that must be controlled.

Question 8:

Combining the principals of the FDA’s approach to medical device classifications with the EU Medical Device Directive 93/42/EEC, list three devices in the following categories giving reasons for your answers:

  1. Class I
  2. Class II (or IIa / IIb)
  3. Class III
 
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OMP3001: Why Validation Is Required For The Manufacture Of A Medicinal Product: Fundamentals Of Pharmaceutical Manufacturing Technologies Essay

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University Dublin Institute of Technology (DIT)
Subject VOMP3001: Fundamentals of Pharmaceutical Manufacturing Technologies

Essay Topic:

“Why Validation is Required for the Manufacture of a Medicinal Product”. In other words, it is all about proving systems are fit for their intended use in the context of product quality and patient safety.

1. Introduction – Choose Any 3 to 4 of the Following Headings (3-to-4-Pages)

The introduction section should introduce various high-level concepts associated with the manufacture of medicinal products and pertinent to product quality and patient safety. A list of suggested concepts is mentioned in the section headers below. Pick any three or four of the suggested headings (or any other you may have) and write up to 3-to-4-pages combined.
1.1 Medicinal Product Terms (1-Page)
Outline various terms such as drug substance, drug product, and finished products), and various administration techniques such as enteral, parenteral, topical, etc.
1.2 Good Manufacturing Practices (GMPs) – (1-Page)
Describe the basis of typical GMPs and what they contain. Identify some regulatory agencies that issue GMPs. What global harmonization initiatives exist?
1.3 Quality Management Systems (QMS) – (1-Page)
Give an explanation of the contents of a suitable QMS for the manufacture of medicinal products (e.g. ISO 9001, ISO 13485, ICH Q10, etc.)
1.4 Validation and the V-Model (1-Page)
Describe the classic V-Model and how it relates to testing activities against specification documents.
1.5 Good Automated Manufacturing Practices (1-Page)
Describe the GAMP5 approach to categorizing computer systems that impact on the manufacture of medicinal products.
1.6 Drug Substance Manufacturing (1-Page)
Outline, in simple terms, the manufacturing sequence for a typical chemically derived Active Pharmaceutical Ingredients (API), and for a typical Biopharmaceutical Protein Therapeutics
1.7 Drug Products Manufacturing (1-Page)
Outline, in simple terms, the manufacturing sequence for finished medicinal products such as tablets, vials, etc.
1.8 Medical Devices (1-Page)
Describe the various classifications of medical devices (Class I, II, and III), give examples of each, and explain why they are under that particular class.
1.9 Quality Risk Management (1-Page)
Elaborate on how science-based decision can be made using the classical risk management process:

  1. Identify major risks with respect to product quality and patient safety.
  2. Evaluate and prioritize the list of faults.
  3. Decide what risks are currently acceptable, and subsequently decide on a suitable mitigation strategy(s) for priority risks.
  4. List a post-implementation review strategy both to ensure successful risk-mitigation strategy(s) and identify any new risks.

1.10 Any Other Heading (1-Page)
Feel free to add any other heading to support your paper.

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2. Discussion- Choose 3 to 4 of the Following Headings per the Introduction (3-to-4-Pages)

Based on the three or four concepts you chose in the ‘Introduction’ section critically discuss them in the context of validating the critical product quality attributes and process parameters. The following sequence of headings directly aligns with the ‘Introduction’ section. Select the three or four suggested headings that compliment your initial choice and write up to 3-to-4-pages combined.
2.1 Medicinal Product – Key Product Quality Attributes and Process Parameters (1-Page)
Identify key product quality attributes associated with the administration of enteral, parenteral, and topical products. Describe key process considerations and related testing activities associated with the manufacture of their various constituents in the sequence of drug substances, drug products, and finished products. Identify major validation activities.
2.2 GMP Compliance Efficiencies (1-Page)
Describe why regulatory authorities inspect a pharmaceutical manufacturer against pertinent GMPs. Compare and contrast specific GMPs for the manufacture of for example drug substance versus finished product (e.g. ICH Q7 versus 21 CFR Part 211). Summarise the GMP’s requirement for ‘Validation’.
2.3 Key Enablers for a QMS (1-Page)
Describe the business drivers for a QMS and the key enablers to make a QMS successful. Briefly describe a ‘Product Realisation’ strategy that aligns design activities against specification activities.
2.4 Cost-Effective Validation (1-Page)
Describe an efficient approach to ‘Validation’ driven by subject matter expertise and risk-based decision making.
2.5 Product Lifecycle Activities (1-Page)
In accordance with GAMP5, explain typical product lifecycle activities across the ‘concept’, ‘project’, ‘operation’, and ‘retirement’ phases of a computerized system with respect to specification and testing activities.
2.6 Priority Testing for Drug Substance Manufacturing (1-Page)
For a typical API and biopharmaceutical process identify Key product quality attributes and associated process parameters for priority testing.
2.7 Priority Testing for Drug Products Manufacturing (1-Page)
For typical finished products, (e.g. tablets, vial, etc.) processes identify Key product quality attributes and associated process parameters for priority testing.
2.8 Priority Testing for Medical Devices (1-Page)
Select any device in each of the major medical device categories and identify Key product quality attributes and associated manufacturing process parameters for priority testing.
2.9 Science-Based Decision Making (1-Page)
Explain the merits of using science-based decision making to identify priority specification and testing activities for any manufacturing/equipment system.
2.10 Any Other Heading (1-Page)
Feel free to add any other heading to support your paper.

3. Conclusion

Based on the items you covered in the previous ‘Discussion’ section, make a clear deduction that validation is undoubtedly a requirement for the Manufacture of a Medicinal Product.

 
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