bmgt 8130: Competitive Advantage

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Question Description

 

Please see attached for all details. In summary: The assignment is competitive advantage assignment that covers 2 separate companies in the same industry have achieved and sustained a compeitive advantage. The company’s should advantages should be update to date within the last 2-3 years. Please see reading materials and requirements for the assignment.

Use the Capella University Library to complete the following:

  • Read Barney’s 1991 article, “Firm Resources and Sustained Competitive Advantage” from Journal of Management, volume 17, issue 1, pages 99–120.
  • Read Galunic and Rodan’s 1998 article, “Resource Recombinations in the Firm: Knowledge Structures and the Potential for Schumpeterian Innovation” from Strategic Management Journal, volume 19, issue 12, 1193–1201.
  • Read Hunt’s 2009 article, “Competitive Advantage Strategies in Times of Adversity” from Journal of Customer Behaviour, volume 8, issue 2, pages 137–151.
  • Read Cheng and Havenvid’s 2017 article, “Investigating Strategy Tools From an Interactive Perspective,” from IMP Journal, volume 11, issue 1, pages 127–149. doi:10.1108/IMP-09-2015-0049

The following required reading is available full-text in the Capella University Library. Search for the article by clicking the linked title and following the instructions in the Library Guide.

  • Read Iansiti and Levien’s 2004 article, “Strategy as Ecology” from Harvard Business Review, volume 82, issue 3, pages 68–78.

Competitive Advantage

Submit the Competitive Advantage assignment. In this assignment, you are required to contrast how two different companies in the same industry have achieved and sustained a competitive advantage. Describe the approach each company has taken in the context of the literature. Use the literature to support or refute why the approach to achieving and sustaining competitive advantage is appropriate. For each company, propose a different strategic approach to achieving and sustaining value.

Other Requirements

  • Written communication: Must be free of errors, scholarly, professional, and consistent with expectations for members of the business profession.
  • APA formatting: Your essay should be formatted according to APA (6th Edition) style and formatting.
  • Length: At least 5 typed and double-spaced pages.
  • References: A minimum of 3 (that are not part of the required course readings).
  • Font and font size: Times New Roman, 12-point.
 
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Competitive Advantage

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Question Descriptio

Competitive Advantage

You have learned a lot about strategic planning and the importance of having great communication between departments and sharing information using systems and processes agreed upon by the management team of a company. The ability to plan and communicate is a competency businesses look for when hiring.

To assist you in the development of this competency, you will build a strategic plan for a fictitious or real business during this course. Each week you will study and ‘strategically’ create a piece of the plan. The last week of the course you will put the pieces together to create your strategic plan!

Assignment

Write a 2 – 3 page paper where you explain the competitive advantage of a real or imagined business.

In your paper address the following:

  1. Select an existing business or create one of your own.
  2. Describe the business in detail.
  3. Describe the product or service.
  4. Describe the goals and objectives of the company.
  5. Finally, elaborate on the company’s strategic plan based on Porter’s Three Generic Strategies. Where do they fit and why?

Note:  If you select a real company please provide a link to their web site as a reference in APA format.

Carefully select the business since you will be completing additional assignments for this business in future weeks.

Include a title page and 3-5 references.  Only one reference may be from the internet (not Wikipedia).  The other references must be from the Grantham University online library.  Please adhere to the Publication Manual of the American Psychological Association (APA), (6th ed., 2nd printing) when writing and submitting assignments and papers.

 
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Competitive Advantage

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Module 01 Written Assignment 2 – Competitive Advantage

Competitive advantage is what sets an organization apart. A competitive edge is a necessary ingredient for an organization’s long-term success and survival. Unique resources provide a company with a sustainable competitive advantage. The four characteristics of unique resources are value, rarity, ability to duplicate, and ability to exploit. Resources that have all four of those characteristics can be used to form sustainable competitive advantages.

Construct a 2-3 page paper, based on the four characteristics of a product with potential for sustainable competitive advantage and based on the research you conducted; identify and discuss a company that does an effective job of utilizing these resources in the competitive marketplace. Also describe the product in relation to the four characteristics of sustainable competitive advantages.

Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.

Save your assignment as a Microsoft Word document. (Mac users, please remember to append the “.docx” extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below:

Jstudent_exampleproblem_101504

Need Help? Click here for complete drop box instructions.

 
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Competitive Advantages

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Competitive Advantages

Question Description

 

Purpose of Assignment

The purpose of this assignment is to help students understand how manufacturing and service companies can maximize their competitive advantage. The Porter Model is discussed as a method to categorize and assess businesses and industries. Purpose of Assignment

The purpose of this assignment is to help students understand how manufacturing and service companies can maximize their competitive advantage. The Porter Model is discussed as a method to categorize and assess businesses and industries.

Assignment Steps

Write a 400-word report in which you address the following:

  • Examine and discuss competitive strategies that manufacturers can use to gain competitive advantage. Cite 1 scholarly references, including at least one peer-reviewed reference from a University Library. Format your paper consistent with APA guidelines.
 
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