What Do You Think Were The Prime Reasons For Gillette’s Toxic Masculinity: Consumer Behaviour & Relationship Management Assignment, NUI,, Ireland

University National University of Ireland (NUI)
Subject Consumer Behaviour & Relationship Management

Assignment Brief:

On January 13. 2019, Gillette released a 1:49 minute advertisement titled “We Believe” that was telecast during the 2019 Super Bowl. The ad triggered a huge backlash, prompting discussion on social media about its theme – “toxic masculinity”. The ad showed how the bullying, harassment, and violence hidden in men’s attitudes, reflected negatively in their behavior towards others.
This case discusses the campaign launched by Gillette and is designed to help you appraise the changing “marketing environment”, understand the implications of using content that may be perceived as being offensive and helps examine cause marketing.

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Task Summary:

You are required to work individually to answer the following questions, in a written report:
Q.1. What do you think were the prime reasons for Gillette’s toxic masculinity advert attracting criticism? Suggest the corrective measures Gillette could take to tackle the crisis situation post the “We Believe” campaign.
Q.2. What is cause marketing? Explain how Gillette attempted to leverage this?
Q.3. Explain how Gillette’s advert could be considered to have fallen victim to the ‘changing marketing communications’ environment?
In answering these questions please refer to the Gillette case provided and use additional material where appropriate to support your answer.

Learning Outcomes: 

Students will be able to :

  • Critically discuss the links between relationship management and sustainable competitive advantage.
  • Assess past research which has led to the advancement of the understanding of the management of relationships.
  • Critically discuss and evaluate a range of conflicting views of the principles of business planning, innovation, and strategy design, implementation, and evaluation.
  • Identify and discuss how individual disciplines are integrated into overall strategic planning and innovation.
  • Critically evaluate the strategic functions of branding and the importance of branding as a differentiation device.
  • Communicate and present effectively in various situations.
  • Set clear project objectives, effectively manage tasks and time, lead projects and manage group dynamics.
 
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Level 7: In Excel, Construct A Value Stream Map Of A Business Process: Process Technology Assignment, UCC,, Ireland

University University College Cork (UCC)
Subject Level 7 Process Technology

Overview

The learner will identify a business that they are familiar with and develop a high-value stream map of a specific product line for that business. They will identify two areas of value and non-value, citing typical measures that are appropriate for that business. The learner will then identify potential lean tools and solutions that will optimize the process. Extensive use of Lean tools will demonstrate the learner’s knowledge and application of the learning outcomes.

Assignment Details

Question 1: In Excel, construct a Value Stream Map of a business process. This process can be of your own choosing but must outline the following items,

  • Details of the Customers
  • Details of the Customer Requirements – Quantities, Frequencies, Deliveries
  • Demands defined of the Suppliers
  • An outline of the internal process flow
  • For each process step outline some critical parameters, examples could include duration, inventory, yield, wastage, resources, etc.
  • Details of Customer deliveries

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Question 2: Identify some potential improvements in the Value Stream based on your observations. These improvements can relate to the lean wastes or process instabilities or errors. Provide some evidence that supports your reason for improvement. This evidence can be estimated from data, observations, blockages, delays, excess inventory, etc.
Question 3: Pick two areas you identified for improvement and suggest how improvements to these processes could be implemented using the lean tools of 5S, SMED, Kanban, error-proofing or otherwise. The use of Process mapping, layout maps, visual management, and other lean tools would also be important to describe the process before and after the improvement.
Question 4: Redraw the overall Value Stream Map with the improvements implemented and indicate the potential benefits that these changes could make to the overall Value Stream.

 
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Converting A Business From A “Bricks And Mortar” Model To An E-Business Model Or A Combination: Business Analysis Capstone Assignment, NUI,, Ireland

University National University of Ireland (NUI)
Subject Business Analysis Capstone

Capstone Project Overview

1. The Project

a. The project for this program is not a stand-alone module; rather it is integrated with the three modules. The Project will be supervised and monitored by the Course Director.
b. The project will involve learners using the skills learned in each module to investigate and report on a problem typically faced by a Business Analyst. As 60% of the assessment for each module is project-related, learners must demonstrate they will have achieved the learning outcomes from each of the three modules.

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c. This means that learners will have to:

  1. Demonstrate the effect of the change on an organization resulting from their chosen project (Management of Change Module)
  2. Gather and analyze the requirements for their chosen project using recognized techniques (Business Systems Analysis Module)
  3. Communicate their findings in a clear and professional report and/or presentation (Communications Module)

2. Indicative projects include, but are not limited to:

  • Converting a business from a “bricks and mortar” model to an e-Business model or a combination of both.
  • Setting up a new IT system in an organization
  • Process Improvement for an existing business application such as:
    1. Customer Relationship Management
    2. Knowledge Management
    3. Supply Chain Management
  • Implementation of multiple projects simultaneously
  • Re-engineering of offshore business processes.
 
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6N4169: Prepare An Administration Management Programme To Include Policies And Procedures: Administration Practice Assignment, UoL,, Ireland

University University of Limerick (UoL)
Subject 6N4169: Administration Practice

Instructions

Choose an organization that you are familiar with. Put yourself in the position of an Administrative Manager within this business, who needs to update the companies policies and procedures in order to keep the company in-line with current legislation and industry best practice and also maximize the business’s efforts in delivering value or improving relations with each of its different stakeholders. LO10
Prepare an Administration Management Programme to include policies and procedures for each of the following areas:
1. Health and safety LO2
2. Data protection
3. Corporate governance
4. Employment and equality
5. Facility Management, including Security and Environmental issues LO3
6. Confidentiality and Freedom of Information requests
7. Dealing with Suppliers
8. Customer Relationship Management LO12

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Presentation of Evidence

This assessment has 8 separate parts, You are to complete them in a Microsoft word document with each part clearly indicated. Take screenshots of any practical tasks and add these to the word document in the relevant part.
The project will take the form of designing an Administration Management Programme for a designated workplace, together with a detailed description of the procedure implemented from start to finish.
It should reflect the requirements of the current legislation and good practice guidelines on areas relevant to administration to include health and safety, data protection corporate governance, employment and equality.
It should identify the Research issues relevant to administration to include security, facility management and environmental issues, confidentiality and Freedom of Information requests.
The project should also include other information on the means by which you can deliver administrative services through developing working relationships with relevant stakeholders and to reflect the ability to organise administrative support services to develop and maintain customer relationships.
And finally, it should identify the role that Administration Management can play in the overall strategic management of the workplace.

 
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