Marketing is a very important function with any business and is defined by the American Marketing Association as; “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. In laymen’s terms, marketing is everything you do to promote your company’s product and services to potential customers.
Identify a brick-and-mortar retail company that also has a web presence. Describe how this company utilizes the traditional online marketing strategies, social, mobile, and local marketing plan, and how effective you think these efforts are in promoting the business.
The requirements below must be met for your paper to be accepted and graded:
Write between 500-750 words (approximately 2-3 pages) using Microsoft Word.
Attempt APA style. Use the APA Resources in your course for guidance.
Use font size 12 and 1″ margins.
Include a cover page and reference page.
At least 80% of your paper must be original content/writing.
No more than 20% of your content/information may come from references.
Use at least two references from outside the course material, preferably from EBSCOhost. The textbook, lectures, and other materials in the course may be used, but are not counted toward the two reference requirement.
Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page. Reference material must come from sources such as scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable.

Using Marriott as the topic and write this paper:https://www.marriott.com/default.mi
Cover each point that listed below
If can, you can talk some current events: The global pandemic.
A. Primary Target Market and Marketing Mix
Primary target market: ________________________________________________
This target’s primary need:
Identifying characteristics (demographics, geography, psychographics):
Purchasing/shopping habits and preferences:
Consumption/disposition characteristics:
Product: _______________________________________________
Major features and benefits:
Sustainable competitive advantage:
Differentiation / positioning strategy:
Brand name and packaging:
Customer service strategy:
Complementary products:
Pricing: ________________________________________________
Pricing objectives:
Description of per unit costs:
Discount/markdown policy:
Distribution: ____________________________________________
General supply chain strategy:
Intermediaries and channels to be used:
Elements of customer convenience:
Promotion: _____________________________________________
General IMC strategy:
IMC objectives and budget:
Elements of the advertising/publicity strategy:
Elements of the personal selling strategy:
Elements of trade sales promotion (push) strategy:
Elements of consumer sales promotion (pull) strategy:
Elements of the sponsorship strategy:
B. Secondary Target Market and Marketing Mix
Secondary target market: ______________________________________________
This target’s primary need:
Identifying characteristics (demographics, geography, psychographics):
Purchasing/shopping habits and preferences:
Consumption/disposition characteristics:
Product: _______________________________________________
Major features and benefits:
Sustainable competitive advantage:
Differentiation / positioning strategy:
Brand name and packaging:
Customer service strategy:
Complementary products:
Pricing: ________________________________________________
Pricing objectives:
Description of per unit costs:
Discount/markdown policy:
Distribution: ____________________________________________
General supply chain strategy:
Intermediaries and channels to be used:
Elements of customer convenience:
Promotion: _____________________________________________
General IMC strategy:
IMC objectives and budget:
Elements of the advertising/publicity strategy:
Elements of the personal selling strategy:
Elements of trade sales promotion (push) strategy:
Elements of consumer sales promotion (pull) strategy:
Elements of the sponsorship strategy: