Marketing Strategies

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Question Description

Purpose of Assignment
The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager’s point of view. Concepts and relationships are discussed with a special focus on aligning one’s ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad.
Assignment Steps
Resources: Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440; Week 5 video
Scenario: Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies.
Develop a 1,050-word analysis addressing the following:

  • Describe your organization’s mission, vision, and values.
  • Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems.
  • Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business’ success. Discuss how the concepts help align the organization’s values with your values. Explain the reasoning leading to these conclusions.
  • Select two of the following departments and explain marketing’s role in coordinating their distinct functions:
    • Distribution
    • Customer Service
    • Advertising and Public Relations
    • Research and Design
    • Sales
    • Operations or Manufacturing
  • Compare and contrast how culture is likely to impact domestic marketing strategies versus what the company may encounter when doing business abroad such as cultural norms, economics, politics, and legal systems.
  • Explain the actions the company can take to ensure that it evolves with the target at home and the countries it does business in.
  • Discuss any emerging marketing trends that may affect your business.

Cite a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library.

 
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Marketing Strategies

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uestion Description

Using Marriott as the topic and write this paper:https://www.marriott.com/default.mi
Cover each point that listed below
If can, you can talk some current events: The global pandemic.
A. Primary Target Market and Marketing Mix
Primary target market: ________________________________________________
This target’s primary need:
Identifying characteristics (demographics, geography, psychographics):
Purchasing/shopping habits and preferences:
Consumption/disposition characteristics:
Product: _______________________________________________
Major features and benefits:
Sustainable competitive advantage:
Differentiation / positioning strategy:
Brand name and packaging:
Customer service strategy:
Complementary products:
Pricing: ________________________________________________
Pricing objectives:
Description of per unit costs:
Discount/markdown policy:
Distribution: ____________________________________________
General supply chain strategy:
Intermediaries and channels to be used:
Elements of customer convenience:
Promotion: _____________________________________________
General IMC strategy:
IMC objectives and budget:
Elements of the advertising/publicity strategy:
Elements of the personal selling strategy:
Elements of trade sales promotion (push) strategy:
Elements of consumer sales promotion (pull) strategy:
Elements of the sponsorship strategy:
B. Secondary Target Market and Marketing Mix
Secondary target market: ______________________________________________
This target’s primary need:
Identifying characteristics (demographics, geography, psychographics):
Purchasing/shopping habits and preferences:
Consumption/disposition characteristics:
Product: _______________________________________________
Major features and benefits:
Sustainable competitive advantage:
Differentiation / positioning strategy:
Brand name and packaging:
Customer service strategy:
Complementary products:
Pricing: ________________________________________________
Pricing objectives:
Description of per unit costs:
Discount/markdown policy:
Distribution: ____________________________________________
General supply chain strategy:
Intermediaries and channels to be used:
Elements of customer convenience:
Promotion: _____________________________________________
General IMC strategy:
IMC objectives and budget:
Elements of the advertising/publicity strategy:
Elements of the personal selling strategy:
Elements of trade sales promotion (push) strategy:
Elements of consumer sales promotion (pull) strategy:
Elements of the sponsorship strategy:
 
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Marketing Strategies

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Question Description

Compare Complete the “Think About It” activity in Section 1.2 of the text:
Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as long you are familiar with the product and generally understand how it is marketed. Using the matrix model of marketing management in Table 1.2, fill in the cells of the matrix as completely and thoroughly as you can for the brand that you purchased. Be sure that your entries correspond to your perspective as a customer for this brand. In short, you are the target market. You may wish to create one or more positioning maps to help illustrate how you perceive the competitive playing field. Once you’re done, examine the intersection of each cell.

  1. How do the elements of the marketing mix align with the four strategy categories in the left-hand column?
  2. Does every one of the 4 P’s contribute to each of the strategic objectives established in the left-hand column?
  3. Do you see room for improvement? How would this assessment be different for other types of customers?
 
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Marketing Strategies

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Question Description

Select three fast food chains such as, McDonalds, Wendy’s, and Burger King. Go online, visit the company websites, and compare the marketing strategies of the three restaurants that you select. In 1-2 pages, discuss the following:

  1. Who is their target market (think about demographic, cultural, and social factors)?
  2. What are some of the differences (if any) in the companies’ target market?
  3. In your opinion, what are some of the strategies implemented by each company to help them to successfully reach their target audience?

Be sure to use APA format and include a reference page.

 
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