Business Culture and Strategy UNIT CODE: F7J7 35
enses to college campuses and schools. The fact that Al Amalia operates with local partners is to improve the company‟s share of profits. While generally operating successfully in local market, the company has recently faced some economic problems due to increased competition. Dubai based companies are the major threats with their innovative product lines and flavours. The company is seriously thinking of different strategies to handle competitors and the innovative product lines. Long-term goals of Al Amalia are to have worldwide supply. Hence, the company is aggressively focusing on various issues and wants to take decisions which can determine the future. The company has to navigate its brand to a market position where it can satisfy both types of customers: the old aged customers who are now missing the Al Amalia “experience” and the younger generation who are perceiving Al Amalia as „hip‟ and „cool‟ product but feeling unrelated to product sometimes. As their new approach is to attract new customers, Al Amalia ensures that each store looks distinctively local. This concept helps them to create a calm and contemporary style merchandising respite from the clamour of the fast-paced world. Furthermore, a stagnant but promising market for specialty coffee provides Al Amalia the chance of capturing additional consumers‟ shares of wallet. For an already established company like Al Amalia this should be easier than for new market entrants and small competitors. The company has established their name as good employer and they always focus and emphasis on becoming Equal Opportunity employer. All qualified applicants receive consideration for employment without regard of race, nationality, origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other basis protected by local, state or federal law. They are balancing the omanisation policy with their HR recruitment policy. The future looks promising and it also has added pressures on company to perform better in all business units. The Market for snack foods and soft drinks in Oman and other Countries is expected to expand offsetting the demand-supply equilibrium. Al Amalia Group looks to Business & Accounting Assessment Page 5 F7J7 35: the future with more innovative products and excellent customer satisfaction. The customer has been and will continue to remain the focal point of their development and success. The Group is committed to provide across-the-board products and services to a wide spectrum of consumers for many more years to come. Note: The information used in the above case study is a stimulus material and is imaginary where all the required information about an Organisation is given to facilitate the unit requirements. Business & Accounting Assessment Page 6 F7J7 35: Unit: Business Culture and Strategy UNIT CODE: F7J7 35 ASSESSMENT 2 (Open book) Assessment task 2 Outcome covered-3 & 4 Assessment task instructions Examine the given case study and answer the following questions with detailed explanations drawing from range of sources to support your answer. Your answer should include contents/examples from the case study. General instructions for the candidates: (a) – Each question must be correctly answered. – Using diagrams or tables is possible, but not enough without associating with some accompanying explanation or discussion. – A detailed knowledge of relevant concepts and adopt a critical approach to explanation, comparison and the application of theoretical perspectives should be provided. Explain four different business strategies in relation to the appropriate business environment. Your answer should: – include an explanation of four possible strategies. – Include a link for each strategy to a credible organisational environment (b) Explain the connection between the business strategy and strategic choice related to the experience of Al Amalia. (c) Suggest two different business strategies within Al Amalia and compare their influence over organisational behaviour. Your answer should include: Business & Accounting Assessment Page 7 F7J7 35: – a choice of two business strategies – a justification for the choice with reference to the case study – a direct and credible link between strategy and behaviour with respect to two different strategies – a comparison of the two strategies (d) Do you think that the management of Al Amalia should consider „forces for change‟ to update its business strategy over time? Why? Your answer should be: – with reference to two relevant factors. – include two key issues that Al Amalia must consider when managing its business strategy. (e) Identify and explain four potential benefits that Al Amalia could enjoy as a result of an effective business strategy. Assessment task 4 Outcome covered 5 (a) Evaluate the role of management within Al Amalia during the process of change. Your answer should: – make reference to accepted approaches to the management of change – refer to a suitable strategy for the company in this period (b) Explain the possible impact of any one contributing factor that may impact change management programme within Al Amalia. (c) Using a conceptual framework, advise Al Amalia management how to analyze change it might face in future. Your answer should: – refer to a model of change – includes examples from the case study Business & Accounting Assessment Page 8 F7J7 35: (d) (d) Using a conceptual framework, advise Al Amalia management how to minimize and overcome resistance to change. Your answer should: – provide advice based on a model against which to analyse change – give coherent advice on overcoming resistance based on a recognised classification which recognises that a number of ways are possible. Deadline: 20 November 2016 Note: • Candidates are expected to prepare this report individually and also upload via the Turn-It-In tool provided by Muscat College on or before the date of submission. It is the individual responsibility of each candidate to ensure that there is a low similarity index score. • Your answer should depict clear understanding of the case study by providing appropriate examples wherever applicable. • You must provide bibliography/references for your sources Business & Accounting Assessment Page 9 F7J7 35: …
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