As Either An Entrepreneur Or As Part Of A Larger Organization, You Are Expected To Create/Develop And Market A New Product: Marketing Assignment

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University National University of Ireland (NUI)
Subject Marketing

Written Project

Introductory Outline:

As either an entrepreneur or as part of a larger organization, you are expected to:

  • create/develop and market a new product/service or
  • revise and reposition an already existing product or service

Note: Where possible you should apply the project to the company you work for or a company you are familiar with.
As part of the project you will carry out the following:

SECTION 1: MARKETING

Part (a). Market Audit and SWOT Analysis

The first section of the report should provide an audit/assessment of the marketing environment in which you plan to operate.
You are expected to use a mix of both Secondary and Primary research to complete this section of the report.
This research should provide insights into:

  • The customer landscape, the major segments in the market, and the needs and factors that might affect purchasing behavior. Customer Analysis.
  • The competitors, their strategy and their strengths and weaknesses
  • Examine existing Suppliers and Distributors if relevant.
  • The relevant political/ legal,  economic, ecological, social, and technical factors that might impact your choice of the market (PEEST) Macro forces and trends at play.

This section should end with a SWOT analysis summarising what you see as:

  • Your company or product’s Strengths and Weaknesses
  • The major Opportunities and Threats that your product might face.

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Part (b). Marketing Strategy

This section should provide details on:

  • Specific marketing objectives.
  • Market segmentation, targeting, and positioning strategy. Students must clearly outline theirs chose target market(s) and their positioning strategy to achieve their objectives. Clearly outline your value proposition.
  • Apply the marketing mix framework /FOUR Ps (Product, Price, Place, Promotion, People, Process, Physical Evidence) to deliver on your strategy. Detailed discussion on how you intend to use the approaches and tactics offered by each ‘P’ that you’ve explored as part of your course.
    • Product & Brand Strategy  | PRODUCT
    • Pricing Strategy | PRICE
    • Distribution / Channel Strategy | PLACE
    • Marketing Communication (Advertising & PR other IMC elements) & Sales Strategy | PROMOTIONS

Part (c). Conclusion & Recommendations

A brief summary of conclusions and recommendations based on your market audit and strategy.

 
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ou Have Been Hired As A Digital Marketing Strategist. You Must Select A Small To Medium-Sized: Digital Marketing Assignment

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University University College Dublin (UCD)
Subject Digital Marketing

Assignment Details:

You have been hired as a digital marketing strategist.  You must select a small to medium-sized online business based in Ireland.  This can either be a start-up company or a small established company providing services to consumers.

  1. Write an executive summary. This should include a short summary of the main findings of your research as well as the principle of digital marketing and strategic recommendations you have made.
  2. You are required to complete research on your chosen business and understand the competitive environment and key market trends of this company.
  3. Evaluate the current target market of this company and outline key customer ‘pain points’ you identify using secondary research. Make strategic recommendations indicating how this business can maximize growth by expanding or altering the target group or segmentation strategy.
  4. Using the SMART framework, clearly define the main three marketing objectives of this E-business to enable a 5-year growth plan.
  5. Based on your research of the target group, make key tactical digital marketing recommend a Your evaluation should make clear the recommended digital marketing strategy of the company in relation to the target audience you have outlined.
  6. Outline in brief your measurement strategy for the marketing recommendations that you make.

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Learning outcomes:

  1. Identify the unique characteristics and complexities of targeting and engaging with online consumers using concepts, theories frameworks, models, and channels relating to digital marketing strategies.
  2. Critically appraise and evaluate current digital business strategy and practice to inform and defend online business decisions, both locally and globally.
  3. Apply advanced digital marketing skills and relevant Digital marketing channels including SEO, PPC, Social Media, Mobile & Email Marketing and content market
  4. Fluently apply analytics and suggest recommendations for the use of appropriate metrics across a variety of digital and integrated marketing activities to maximize ROI.
 
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Digital Marketing Has Replaced Traditional Marketing In Strategy Development

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“Critically evaluate the proposition that digital marketing has replaced traditional marketing in strategy development”.
Introduction                                                                                                  

  • clearly identify objectives
  • good introduction

                                                                                                                        /10
The Theoretical element                                                                                 

  • identifies theoretical material and the authors
  • Identified the concepts from within the literature that they plan to develop                                                                                                            

                                                                                                                        /10
Analysis                                                                                                          

  • Present the core theoretical perspectives in their own words without much paraphrasing
  • Considerations for differences in points of views or theoretical angles
  • Relevant examples connected to the digital/traditional debate
  • Evidence of observation and creative thinking

                                                                                                                        /50
Conclusions and discussion                                                                             

  • Observations and opinions, are they emerging out of the literature reviewed, or are they plucked from thin air?
  • Are proper rationales provided for opinions
 
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Marketing & Industry Analysis And Strategy Of The Bubble Cafe & Sandwich Bar

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Topic: Marketing & Industry Analysis and Strategy of the Bubble cafe & sandwich bar
Q1. Systematically engage in the key aspects of the preparation and presentation of a thesis/applied project with emphasis on process, content, structure, and layout.
Q2. Acquire, interpret and analyze scientific research and theoretical models and relate findings to the field of study.
Q3. Apply the principles and rules for conducting research in a systematic way to the chosen field of study.
Q4. Thoroughly analyze data collected and report and discuss findings clearly by drawing out the implications of the analysis and capitalizing on the insights that it affords.
Q5. Produce and Present a coherent, literate FYP document

 
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