BST523: Marketing Management

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Academic Year: 2019/20
Assessment Period: Additional
Module Code: BST523
Assessment Paper Title: Marketing Management
Please read the following information carefully:
Structure of Paper:
• There are 4 pages including this page.
• There are 2 questions in total.
• There are no appendices.
• The maximum mark for the assignment paper is 100% and the mark obtainable
for a question or part of a question is shown in brackets alongside the question.
• The maximum word limit is 1500 words in total.
Instructions for completing the assignment:
• Answer BOTH questions.
• You should type your answers in Microsoft Word.
• You should use 12-font and Arial and Times New Roman are the preferred fonts.
All pages should be numbered.
• The report should be concise, succinct, and writing style and the tone of writing
should be appropriate for an academic piece of work. You are not expected to
have the following sections in your work: introduction, main body and conclusion.
It is important that you are straightforward in addressing the two questions for this
assessment. Headings and sub-headings can be used to guide the reader.
• You can and where possible should use in-text references, but you are not
expected to provide a full reference list at the end of the assignment.
• Make sure you clearly identify the question you are answering before providing
your answer.
• When you complete the assignment, add the end time at the top of the first page
of your submission.
Module Code: BST523
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MARKING CRITERIA
We are looking for a thorough analysis, leading to appropriate and realistic
recommendations. Your work will be assessed according to the following marking
criteria:
Criterion Weight Guidance
Evaluation of
crisis response
strategies
60% You are expected to critically analyse the
strategies used by the UK supermarket industry
and apply relevant concept/theories on managing
crisis. Remember this is an analytical piece of
work. This should be supported by examples.
You can use news and feature articles from
online sources for your examples, as this is an
on-going crisis.
Recommendation
of CSR activity
40% You are required to choose one UK supermarket
chain for this section. Recommend a specific
action that the company can launch that is
relevant to the business and meaningful for the
public. You cannot recommend any existing CSR
activity of the company. Justification and details
of proposed action are crucial.
Total 100%
Marketing management amidst a global health crisis: The case of UK
supermarkets.
TASK:
Focusing on the UK supermarkets, you are required to write a report that critically
evaluates how the industry has responded to the coronavirus outbreak as a global
health crisis. This report should:
1. Assess their crisis response strategies directed towards meeting the needs of
different stakeholders of UK supermarkets and the society [60%]
2. Recommend and justify a new CSR (Corporate Social Responsibility) activity
for one UK supermarket chain that they can launch to address problems
caused by the crisis. [40%]
Use relevant examples and theories to support your discussion.
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3
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ECON4451

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International Trade and Finance: Review questions for midterm
1. Use the production possibilities below to answer this question
a. Draw domestic production possibilities for Alpha and Omega (hint: these are linear tradeoffs).
b. Suppose each country specializes in its comparative advantage, and the terms of trade are 1 ton
of steel for 2 tons of wheat. Can Alpha and Omega both achieve a level of consumption outside
of their production possibilities? Use the graphs from Part a to explain your answer.
c. Suppose in autarky (i.e. as a self-sufficient economy) both Alpha and Omega produce at point C
on their respective production possibilities functions. Based on your answer to Part b, how much
has total consumption increased for both Alpha and Omega?
2. Suppose the American Association of University Professors (AAUP) successfully coordinated and
lobbied congress to pass a requirement that all professors at U.S. universities must have
graduate degrees from U.S. universities.
a. How would this requirement affect the market for 4-year college degrees in the U.S.? Graph
and explain your answer. What would happen to tuition and the number of degrees
conferred?
b. How would this requirement affect the market for graduate degrees at universities outside
the U.S.? Again, graph your answer and explain what would happen to both tuition and the
number of degrees conferred.
c. Suppose that the requirement were instead that all professors at U.S. universities had to be
U.S. citizens, but there was no requirement that professors’ graduate degrees be conferred
by U.S. universities. How would this policy change your answers to Parts a and b?
3. Name a good or service that the U.S. exports that you believe is an example of U.S. firms’
comparative advantage.
a. Explain where you believe that comparative advantage comes from. Do you believe the
comparative advantage is best explained by factor conditions, domestic rivalry, or network
externalities from related and supporting industries? Explain your answer in 5-8 sentences.
Alpha’s production possibilities:
A B C D E
Steel (tons) 60 45 30 15 0
Wheat (tons) 0 15 30 45 60
Omega’s production possibilities:
A B C D E
Steel (tons) 20 15 10 5 0
Wheat (tons) 0 15 30 45 60
b. Explain how the Product Life Cycle Theory applies to the good or service you chose, and
which country(ies) you believe will be the future exporters of this product. Make your case
in 4-6 sentences.
4. Medical Doctors earn much higher salaries in the U.S. than in most of the world. Salaries vary
widely by specialty and region, but the average for all physicians is roughly $200,000 per year.
Explain why, in 3-4 paragraphs. You may give more than one reason, but use the labor market
for doctors’ services to explain your answer. A graph is not required, but it can clarify your
thinking.
5. Using consumer behavior theory, i.e. utility-maximization theory, to explain how international
trade makes consumers better off in terms of individual utility. Who is harmed by international
trade? Explain how, using the tools of microeconomics. Your answer should be 3-4 paragraphs
long and should include supply and demand graphs where appropriate.
6. In 3-4 sentences, explain how growth in international trade can lead to rising average wages for
workers in developing economies. In 4-6 sentences, explain how growth in international trade
can lead to rising average wages for workers in advanced economies. Use supply and demand
models of the labor market in each of your answers.

 
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University of Manchester How Can We Deal with Global Warming Paper

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University of Manchester How Can We Deal with Global Warming Paper

University of Manchester

Question Description

  • please correct all grammar and spelling mistakes.
  • If I used some words inappropriate way, please change it to better word but DO NOT use very academic words.
  • You can rephrase some sentences if I type them incorrectly, but while you are rephrasing please be careful for changing the meaning.
  • You can add some sentences or connected words to make the essay nicer.
  • While you are editing or adding some sentences, please do not make the paper less than 8 pages.
  • If you do not understand what I mean by some sentences, please let me know.
  • Take all your time, please do your best for correcting my paper.
 
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MGDI 60151 Human Resource Development: Key Concepts 2019/2020

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The University of Manchester
MGDI 60151
Human Resource Development: Key Concepts 2019/2020
ASSIGNMENT 1 (15% of final mark)
The total Length should not exceed 1000-words (excluding references)
Assignments should be submitted ONLINE via Turnitin
Submission Deadline: 14:00 on Tuesday 5 November 2019
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DRAFT – subject to External Examiner’s approval
Warning
• The University has a strict policy on plagiarism. Unacknowledged copying of another
person’s work will result in the automatic failure of the assignment and may lead to
disciplinary action being taken against the study fellow. Your answer must be fully and
correctly referenced where appropriate. For guidance on how to make sure you avoid
plagiarism and other forms of academic malpractice, please consult your student
handbook.
• Please note that in accordance with Faculty policy, any student who submits a piece of
assessed coursework after the submission deadline will receive a penalty, unless they
are subsequently able to prove Mitigating Circumstances (See the Mitigating
Circumstances Section of your Programme Handbook for more details).
——————————–
About this Assignment
The main purpose of this assignment is to help improve students’ study and writing skills. It is
intended, therefore, to provide an opportunity for guidance to students on how to meet the
standards expected on their Master’s degree programme. The assessment is formative is nature
and the emphasis is essentially to help study fellows change their academic behaviours, where
necessary by providing adequate information regarding what the they have done right or
otherwise.
Your Task
The contemporary environment within which human resource development (HRD) is practiced
is changing and this has implications for how HRD is understood and interpreted. Globalisation
and the ideas of the learning society and knowledge-based economy have led to an increasing
emphasis on high skills and a growing interconnectedness of societies. The influence of these
issues on organisations and societies are wide-ranging, diverse, and creates complex and
shifting contexts for HRD theory and policy.
Drawing on what you have learned in this course so far, and from your independent study,
critically explore the changing meaning of HRD in contemporary contexts, highlighting the
importance of the concept in advancing socio-economic and human development, especially in
the global South. Provide policy suggestions on how these contributions can be better
enhanced.
General Instruction
• The paper should be written in proper narrative form. It should include an
introduction, a supporting body of information and a conclusion. The paper should be
written in your own original words.
• Your response should be supported by examples, relevant data and research.
• The paper should include a cover sheet that contains your student ID and table of
contents. Please DO NOT include your name on the coversheet or anywhere else.
• The paper should include a list of references.
Sources and Referencing
If you use any outside sources, please cite them using the Harvard referencing format. Please
only include works that were actually cited in your essay in the reference list. If you are
unsure about how to use Harvard format to cite your sources, please see the following
resources provided by the John Rylands Library:
http://subjects.library.manchester.ac.uk/referencing/referencing-harvard
Presentation and Formatting
Assignments must be word processed: 12pt font size, with at least 1.5 line spacing in a font
type which ensures readability such as Times, Times New Roman, Palatino, Garamond, Arial,
Verdana, Tahoma and Trebuchet. Single spacing may be used for quotations and references.
You MUST NOT change, paraphrase, re-word or alter any of the assignment questions
in any form or guise. You might be penalised for doing so.
There is +/-10% leeway either side of the word-count total. This total includes
footnotes/endnotes but not the list of references at the end.
Before You Submit
When you are done writing your essay, please take some time to check for any errors or to add some
final touches. It is also suggested that you use online plagiarism checkers to make sure that your essay
is not too similar to any existing materials.
Again, you are reminded that the rules on plagiarism outlined in your Programme Handbook apply to
this assignment, so please make sure that you re-acquaint yourself with these before you submit your
work. Plagiarized submissions will NOT be graded and will attract appropriate disciplinary actions.
Learning Outcomes
Upon completion of this course work the student will be able to:
1. Define HRD and analyse the similarities, differences and connections between HRD and
related fields – past, present and future.
2. Identify and understand the salient national and global issues that are influencing and
reshaping HRD theory and practice in contemporary times.
3. Understand the impact of HRD systems, policies, and practices on the development process,
both nationally and globally.
4. Identify and understand the changing role of HRD professionals/leaders in the development
of skills and in societal transformation in contemporary contexts.
5. Evaluate the roles HRD play in key areas such as education, capacity development of the
workforce, and advancing human development more broadly.
6. Create linkages between theory and practice through writings and research regarding the
changing meanings and roles of HRD, its current impact and future trends.
Grading Criteria
Your essay will be graded based on the following rubric:
Mark Grade Descriptor
80 % + Outstanding work in every respect. A comprehensive and complete answer that clearly demonstrates a deep understanding of the
subject and high intellectual quality.
75-79 % Excellent work in every respect. Comprehensive and clearly demonstrates a thorough understanding of the subject and clear
intellectual quality. Indications of originality and comprehensiveness.
70-74% Excellent work. Demonstrates a thorough and critical understanding of the subject and clear intellectual quality.
60-69% Thorough, clear treatment showing a good understanding of arguments and context. Engages with the major issues. Very good work
towards the top end of the scale.
50-59% Provides a competent discussion of relevant material and some evidence of critical/analytical thought.
40-49% Adequate treatment of the subject but with little critical insight. Reproduces material covered in lectures/seminars but adds little
from own investigation.
30-39% Inadequate treatment of the subject. Barely reproduces material covered in lectures/seminars.
20-29% Highly inadequate work that reveals very limited knowledge of the subject. Often irrelevant.
0-19% Very little ability revealed whatsoever.
Please refer to your Programme Handbook for pass criteria
All enquiries related to any aspect of this assignment should be directed to the Module
Convenor – Dr Kelechi Ekuma at kelechi.ekuma@manchester.ac.uk. You can also make
individual appointments with Kelechi on Tuesdays from 13:00 – 14:30, however, this must be
pre-arranged via email.
Good luck!

 
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