Strategic Management Business Plan

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Assignment 1: Literature Review Handout & Rubric
Fortune 500 Company: EXXON Mobil
Location: Riverside, CA
Innovation: A mobile fuel subscription service that will fuel your car while at work, home, or any location. Customers can schedule appointment by phone call or phone App. On top of the mobile fueling, each visit will check the customers, air pressure, and make sure fluids are top offed.
 
Length: 7 – 12 double-spaced pages* *Students may find that they need to use more pages to cover the assignment.
Remember your innovation will fill a need in a specific community (perhaps the one you live in or want to live in). Your innovative idea should be practical, financially viable, and executable. In other words, you could not develop a new car line for Ford or a whole new chain of hotels for Marriott in an eight-week term. Once you have chosen a Fortune 500 company and that you want to develop an innovation for that would bring value to your community. Remember you will continue to research throughout this whole term and continue to gain knowledge. This initial research for the Literature Review will help to determine the viability of the Business Plan innovation so that you will not get to Week 5 of this term and find a “fatal flaw” in the Business Plan idea and have to start over (this has happened and it is almost impossible to recover from).
Introduction
 In one (1) page, briefly describe the different opportunities and threads for your proposed innovation. You are to provide appropriate background information. The introduction is about a page long.
Literature Review
In a minimum of seven (7) pages with a minimum of four (4) subheadings (Fortune 500 company, innovation, demographics of customer, location viability, financial viability). Synthesize 15 or more scholarly and business sources (Wall Street Journal, New York Times, Harvard Business Review, Forbes, Bloomberg, Fast Company, Wired, etc.). You need a combination of both scholarly and business sources. You may want to include data from lawsuits especially those that relate to the industry, the opportunity and the competition.
Exxon Mobil: Demonstrate with data that the proposed innovation is a logical, necessary, or interesting choice for the company. Show that the Exxon Mobil company has the financial backing to support the innovation that the innovation connects in some way to their mission and vision. Also, show how this will create a new revenue stream for the Exxon Mobil company.
Innovation: Describe with data driven analysis (citation) what the innovation is and how this is truly an innovation and not just an extension of the existing business. For example, opening a Gap store in a new location is not an innovation as it is an extension and does not meet the criteria for a Business Plan topic. An innovation is NEVER offering training to the Fortune 500 company or any type of consulting as these do not meet the criteria for this capstone class. You can do something that has been done before, but it has to be done with significant process improvements (faster, cheaper, new target market, etc.).
Customer Demographics: Research and cite information about the potential customers for your business. So use .gov data for that search: http://www.usa.gov/. Prove with data that your target market is purchasing similar items, would have an interest, and has the means to pay for it. This is critical information as you are showing that the innovation will “sell”.
Location of your Business Plan: (Riverside, CA) This is to be tied to a location that is specific and identified. Information on this location will need to be cited. You will need to show data to support that there is sufficient land, manpower, need, and desire. All of this is to be supported by data (Chambers of Commerce, .gov on the location, etc.). You can also use the official city website for data.
Financial viability: Is to be clearly cited. Research here is to prove that this innovation can bring value to the marketplace, hence financial viability. It is not sufficient to build a Business Plan that just brings “good will” as that is too hard to measure. The business plan must show that there is a Return on Investment for the innovation. If you need help calculating ROI here is a guide: http://www.investopedia.com/articles/basics/10/guide-to-calculating-roi.asp You will also want to have citations from Wall Street Journal, New York Times, Harvard Business Review, Forbes, Bloomberg, Fast Company, Wired, etc.
 
Conclusions
In one to two pages*, draw your conclusions as to how the data supports your innovation. Your conclusions need to be supported by findings in the Literature Review so make your Literature Review as rich as possible. Do not write a “marketing piece” for innovation, look to see what the data indicates.

 
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ETH501 Business Ethics

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Question Description

Module 4 – Case

Corporate Social Responsibility; Ethics and the Future

Assignment Overview

Signature Assignment for Body of Knowledge—Introduced Level
Assignment Overview
Business Ethics are moral standards of conduct expected of a business by society. Social Responsibility involves the philosophies, policies, procedures, and actions that have the primary goal of enhancing society. Let us apply the concepts.

Case Assignment

Read Case: TOMS Shoes describes a unique business model combining for-profit and nonprofit philosophies into a corporate social responsibility model.
Naeini, A.; Dutt, A.; Angus, J. et.al. (June 7, 2015). A shoe for a shoe, and a smile. Business Today. Retrieved from https://www.businesstoday.in/magazine/lbs-case-study/toms-shoes-shoes-for-free-cause-marketing-strategy-case-study/story/219444.html
Address the following in a 3- to 4-page academic essay that demonstrates your critical-thinking skills. It should be written for an audience of business owners. As an ethics expert working for a national ethics association, you have been asked to address the following:

  • Research another organization that is also high on corporate social responsibility. Compare and contrast their CSR approach with the CSR approach of TOMS Shoes.
  • What actions of organizations fall under the umbrella of “corporate social responsibility”? Give three examples of CSR activities beyond what you have learned from TOMS and the organization you discussed in this assignment.
  • Is it expected that successful organizations also have a CSR component in its values? Discuss by giving two additional employer examples.

This assignment should include third-person voice, in-text citations, and a references list. It should be evident that you followed some of the basics of APA formatting. Write a well-integrated paper with a strong introduction and conclusion, and use a few section headings (e.g., do not simply follow a Q & A format).
Bring in subject matter viewpoints (authors or speakers) to validate and support your writing. Utilize at least 3 sources that are not included as background readings in this course and are new to you. These sources, for example, can be found from searching the Trident Online Library databases (such as Academic Search Complete, Business Source Complete, Skillsoft Books 24×7, and/or ProQuest Central).

Module 4 – Background

Corporate Social Responsibility; Ethics and the Future

Required:
Bradley, J. (n.d.). Corporate Social Responsibility & Ethical Leadership. Small Business – Chron.com. Retrieved from http://smallbusiness.chron.com/corporate-social-responsibility-ethical-leadership-64123.html
Byars, S., & Stanberry, K. (2018). Business Ethics. Rice University, OpenStax. Retrieved from https://d3bxy9euw4e147.cloudfront.net/oscms-prodcms/media/documents/BusinessEthics-OP_BQNN2qf.pdf pg. 83-88, 325-346. CC BY 4.0 license
Naeini, A., Dutt, A., Angus, J., Mardirossian, S., & Bonfanti, S. (2015). A shoe for a shoe, and a smile. Business Today. Retrieved from https://www.businesstoday.in/magazine/lbs-case-study/toms-shoes-shoes-for-free-cause-marketing-strategy-case-study/story/219444.html
Optional:
Business Ethics: “The Magazine of Corporate Responsibility” http://business-ethics.com/. [An online magazine published quarterly since 1987 “to promote ethical business practices, to serve that growing community of professionals and individuals striving to work and invest in responsible ways.”]
Corporate Responsibility Magazine (2019). 100 best corporate citizens, 2019. Retrieved from https://www.3blassociation.com/files/yMblCg/100BestCorporateCitizens_2019.pdf
Corporate Responsibility Magazine http://thecro.com/. [This online magazine strives to provide corporate responsibility, sustainability and communications professionals a vibrant peer-to-peer network, actionable best practices and thought leadership, effective learning and professional development, and essential resources and tools.]
Corporate Social Responsibility & Ethical Leadership
http://smallbusiness.chron.com/corporate-social-responsibility-ethical-leadership-64123.html

 
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BUS408 Lynn Social Responsibility of Walmart Around the Globe Paper

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Question Description

To fulfill the course requirements of Justice and Civic Life 400-level dialogue course, a research paper along with a presentation will be required.
It is expected of each student to use a minimum of 15 scholarly sources and organize the paper with titles and sub-titles, a cover page, introduction, thesis, body/subtopics, conclusion,and references using the APA style. The instructor’s approval of the topic is required.
The final paper is an expansion,extension,and a refinement of the annotated bibliography which you already submitted. In other words, the annotated bibliography is the foundation of your paper. Your final paper should have an introduction with a thesis, well defined and analyzed subtopics and a conclusion. Make sure you use proper headings.
REQUIREMENTS
Paper must be formatted using APA style. Must be at least 15 pages (including cover page and reference page), one-inch margin all around, Times New Roman 12 points, double space. It must have a minimum of 15 sources, the majority of which must be dated within the last three years and come from scholarly sources.

Rubric

400 Level Grading Rubric: Written Communication v2018

400 Level Grading Rubric: Written Communication v2018
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeWriting strategy appropriate to genrethreshold: 3.83 pts
5.0 ptsConsistently used correct writing strategies specific to genre 4.33 ptsMostly used correct writing strategies specific to genre 3.83 ptsUsed some correct writing strategies specific to genre 3.33 ptsMinimally used correct writing strategies specific to genre 0.0 ptsDid not use correct writing strategies specific to genre
5.0 pts
This criterion is linked to a Learning OutcomeIntroduction and thesis statementthreshold: 7.65 pts
10.0 ptsThoroughly engaging introduction, revealed a clear and substantive thesis 8.65 ptsEngaging introduction, revealed a clear thesis 7.65 ptsIntroduction revealed a thesis lacking in clarity 6.65 ptsIntroduction revealed a general topic but not a thesis 0.0 ptsLittle or no introductory material
10.0 pts
This criterion is linked to a Learning OutcomeContent Area (added by Instructor)threshold: 30.6 pts
40.0 ptsExcellent 34.6 ptsAbove Average 30.6 ptsAverage 26.6 ptsBelow Average 0.0 ptsUnacceptable
40.0 pts
This criterion is linked to a Learning OutcomeOrganizationthreshold: 7.65 pts
10.0 ptsStructure enhanced the argument, clearly organized paragraphs and seamless transitions 8.65 ptsMostly successful structure, paragraphs, and transitions 7.65 ptsOrganization is inconsistent or uneven 6.65 ptsOrganization is in the way of reading for content 0.0 ptsLack of coherent organization
10.0 pts
This criterion is linked to a Learning OutcomeEvidence / Supporting ideasthreshold: 11.48 pts
15.0 ptsConsistently developed strong arguments with academically valid evidence 12.98 ptsMostly developed strong arguments with academically valid evidence 11.48 ptsDeveloped some arguments with academically valid evidence 9.98 ptsMinimally developed arguments with academically valid evidence 0.0 ptsDid not develop arguments with academically valid evidence
15.0 pts
This criterion is linked to a Learning OutcomeConclusionthreshold: 3.83 pts
5.0 ptsThoroughly engaging conclusion, fully reviewed thesis and main ideas 4.33 ptsEngaging conclusion, reviewed thesis and main ideas 3.83 ptsConclusion reviewed some main ideas 3.33 ptsConclusion minimally reviewed main ideas 0.0 ptsLittle or no conclusive material
5.0 pts
This criterion is linked to a Learning OutcomeGrammar, spelling, and writing stylethreshold: 7.65 pts
10.0 ptsConsistently used correct grammar, spelling, and writing style. Virtually no errors 8.65 ptsMostly used correct grammar, spelling, and writing style. Some minor errors 7.65 ptsFrequent minor errors of grammar, spelling, or writing style 6.65 ptsSerious errors of grammar, spelling, or writing style 0.0 ptsGrammar or spelling errors get in the way of reading for content
10.0 pts
This criterion is linked to a Learning OutcomeLayout and documentation (APA, Chicago, etc.)threshold: 3.83 pts
5.0 ptsConsistently used correct layout and documentation. Virtually no errors 4.33 ptsMostly used correct layout and documentation. Some minor errors 3.83 ptsFrequent minor errors of layout or documentation 3.33 ptsSerious errors of layout or documentation 0.0 ptsLittle or no documentation
5.0 pts
Total Points: 100.0

attached is the sources to used and an annotated bibliography

 
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issue of CSR v CSI, business and finance homework help

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Question Description

Assignment Overview
In this assignment please read the articles in your background readings and respond to the following:

  1. Describe corporate social responsibility.
  2. Describe corporate social irresponsibility.
  3. Where do you stand on the issue of CSR v CSI? Do corporations have a right to ignore their responsibility to some stakeholders in order to add to the short term bottom line? Provide a well-reasoned response and do some of your own research to provide some examples to support your arguments.

SLP Assignment Expectations

Your paper should be 3–4 pages, double-spaced and in 12-point type size.
Your paper should have a separate cover page and a separate reference page. Make sure you cite your sources.
U
Popa, M., & Salanta, I. (2014). Corporate social responsibility versus corporate social irresponsibility. Management & Marketing, 9(2), 137–146. Retrieved from Trident University Library.
Here is some additional reading material that may be useful:
Lindgreen, A., & Swaen, V. (2010, March). Corporate Social Responsibility. International Journal of Management Reviews. pp. 1-7. Retrieved from the Trident Online Library.
Also, please spend some time researching other sources to help you develop your key arguments.
The following Pearson learning tools should be reviewed to help you prepare for your discussion board postings:
Pearson MyCourse Tools, (2015). Social Contract Theory.  Interactive Tutorial. http://www.pearsoncustom.com/mct-comprehensive/asset.php?isbn=1269879944&id=22557
Pearson MyCourse Tools, (2015).  Social Contract Theory (Part I). Podcast. http://www.pearsoncustom.com/mct-comprehensive/asset.php?isbn=1269879944&id=22552
Pearson MyCourse Tools, (2015).  Social Contract Theory (Part II). Podcast. http://www.pearsoncustom.com/mct-comprehensive/asset.php?isbn=1269879944&id=22553
se APA style, and proofread your paper.

 
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