MGT 498 Building a Competitive Advantage Strategies

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MGT 498 Building a Competitive Advantage Strategies

Question Description

 

Purpose of Assignment

The purpose of this assignment is to help students understand how manufacturing and service companies can maximize their competitive advantage. The Porter Model is discussed as a method to categorize and assess businesses and industries.

Assignment Steps

Write a 1,050-word report in which you address the following:

  • Examine and discuss competitive strategies that manufacturers can use to gain competitive advantage.
  • Appraise costing and financial strategies for manufacturing and service companies.
  • Identify value chain strategies for both manufacturing and service companies.
  • Discuss (Porter’s Model) and categorize (NAICS) the industry of a company the Learning Team selects.

Cite 3 scholarly references, including at least one peer-reviewed reference from the University Library.

Format your paper consistent with APA guidelines.

Grading Guide

 

Content Met Partially Met Not Met Comments:
Students examine and discuss those competitive strategies that manufacturers can use to gain competitive advantage.

 

        
Students appraise costing and financial strategies for manufacturing and service companies.

 

        
Students identify value chain strategies for both manufacturing and service companies.

 

        
Students discuss (Porter’s Model) and categorize (NAICS) the industry of a company the Learning Team selects.        
The paper is 1,050 words in length.        
 

 

 

   Total Available Total Earned  
    11 #/11  

 

 

Writing Guidelines Met Partially Met Not Met Comments:
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.        
Intellectual property is recognized with in-text citations and a reference page.        
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.        
Sentences are complete, clear, and concise.        
Rules of grammar and usage are followed including spelling and punctuation.        
    Total Available Total Earned  
    4 #/4  

 

 

Assignment Total # 15 #/15  
Additional comments:

 

 

 

 

 

 

 
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Bethel Uber Positioning Strategies & Competitive Characteristics

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Question Description

 

1200 words minimum words for numbers 1-4 and 3 scholarly sources…….

1.What is a positioning strategy? What are some ways marketers can position their products? Discuss a specific example of how a product has been positioned recently – either a new product introduction or re-positioning of an existing product. How was it positioned? What new market was pursued? How did you find out about this position or how did you discover the position?

2. Consumers’ self-concepts are reflections of their attitudes toward themselves. Whether these attitudes are positive or negative, they will help to guide many purchase decisions. Discuss marketing of products or services to bolster self-esteem or to reward each of the following “selfs” – the actual self, the collective self, the digital self, the extended self, the ideal self, the looking glass self, and the torn self.

3. What are psychographic and why would marketers want to perform a psychographic analysis? AIOs are an important part of psychographic segmentation. What are AIOs and how can marketers assess these in consumers? Assume you are marketing a chain of new restaurants targeting young professional college graduates. Using AIO segmentation as a basis, suggest two suitable advertising techniques to reach this target. Justify your selections.

4. Explain how, just like people, brands also have personalities. Select one of the following brands and discuss its personality: Tesla, Apple, Nike, Walmart, McDonalds. Now pick a direct competitor to your selection and compare its brand personality.

 
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BUS499: Analyze the business level strategies, corporate level strategies, competitive environment

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Question Description

 

Research Bank of America on its own website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Write a six to eight (6-8) page paper in which you:

Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.

Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.

Analyze the competitive environment to determine the corporation’s most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.

Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.

Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

This course requires use of Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

  • Identify various levels and types of strategy in a firm.
  • Use technology and information resources to research issues in business administration.
  • Write clearly and concisely about business administration using proper writing mechanics.
 
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Competitive Strategies for Manufacturers to Gain Competitive Advantage

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Question Description

 

**This is a group assignment so I only need a small portion, which is one bullet point for at least 250 words. Please pull a reference from one of the following

  • Strategic Management: Concepts and Cases, Ch. 2: Analysis of the External Environment: Opportunities and Threats
  • Strategic Management: Concepts and Cases, Ch. 3: Internal Analysis: Strengths, Weaknesses, and Competitive Advantage
  • Strategic Management: Concepts and Cases, Ch. 4: Cost Advantage

Purpose of Assignment

The purpose of this assignment is to help students understand how manufacturing and service companies can maximize their competitive advantage. The Porter Model is discussed as a method to categorize and assess businesses and industries.

Assignment Steps

Write a 250-word report in which you address the following:

  • Examine and discuss competitive strategies that manufacturers can use to gain competitive advantage.

Cite 3 scholarly references, including at least one peer-reviewed reference from the University Library.

Format your paper consistent with APA guidelines.

 
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