Muscat College Principals of Marketing Concepts of Customer Satisfaction Essay

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Question Description

I’m working on a Marketing exercise and need support.

 

Looking for experiences person in Marketing field to write 2000/: words subjects

subject and requirements as bellow :

concepts of customer satisfaction, loyalty and commitment

to be select Company/organization from middle east and if possible from Oman .

kindly review the attached documents for details requirements

 
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MC Wall Mart Concepts of Customer Satisfaction Loyalty & Commitment Discussion

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Assignment subject and requirements :

concepts of customer satisfaction, loyalty and commitment

  1. Intro – describe the company and its background. Discuss how they achieve loyalty currently through customer satisfaction (200 words approximately).

 

  1. Main discussion – link the company you have chosen and its loyalty creation effort to theory. Discuss the concepts of customer satisfaction, loyalty and commitment, Use academic evidence (references) to support your claim and arguments.

 

  1. Be critical, i.e. look at the arguments from all angles. Sometimes you may support your discussion by bring other marketing concepts, in a logical fashion, into the argument.

 

  1. You can produce your own diagram, to show what the organisation should do. Offer some suggestions to the organisation you are focussing on.

 

  1. Provide a short conclusion (150 words approximately)
  2. Pages must be numbered
  3. Up to date sources (2015 – 2020 (maybe)) have been used as well as past research

 

  1. Context to be maintain.

 

  1. Total word count for the assignment: 2000 words +/- 10%

 

  1. References should be consistently (in both text and in the reference list) in Harvard style.

 

  1. Utilize both academic and practitioner perceptions

 

 

  1. Show ability to relate concepts and ideas to actual examples.
  2. grammar and spelling need to be correct,
  3. the assignment needs to flow well
  4. Referencing all research materials, stick to one format for referencing
  5. Use at least 10 good quality references – journal articles and one or two books, if you wish.
  6. Write in the 3rd person
  7. Up to date sources (2015 – 2020 (maybe)) have been used as well as past research
  8. Please use a minimum font size of 12
  9. Times new Roman Font Style
  10. 5 line spacing and justify alignment
  11. use diagrams and tables but they must be discussed and critiqued in the discussion

 

 

 
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Corporate Values and Social Responsibilities

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Written Assignment “Corporate values and social responsibilities are seen as critical elements of the corporate strategy. Critically discuss how these elements impact the competitive advantage in a rapidly changing environment” 1 Thoughts Starters “Corporate values and social responsibilities are seen as a critical element of the corporate strategy. Critically discuss how these elements impact the competitive advantage in a rapidly changing environment” RESEARCH THOUGHT STARTERS ONLY (not questions to be answered) – Explore what is meant by corporate values and social responsibilities in the context of the corporate strategy. – What are the key areas being discussed in current literature – Who are the key authors? – Why are corporate values and social responsibilities important? • What are the benefits to the corporate being socially responsible? – Why some corporates find challenging to fully embed social responsibilities in their strategy? – How corporate values and social responsibilities contributes to competitive advantages? You are required to conduct a literature review. Need to show you have researched the viewpoint from all sides of the debate 2 Basic Instruction • 2,000 words +/- 10% you will be penalized if it fails outside this boundary • The 2,000 words limit does not include the reference list • Harvard style referencing to be used • Do not put a fancy front page on your assignment • Pages must be numbered • Please use a minimum font size of 12 • Times new Roman Font Style • 1.5 line spacing and justify alignment • use diagrams and tables but they must be discussed and critiqued in the discussion 3 Sections Approximate word count guide Marks Allocated 10% Introduction (200 words) 40% Main Body A-Discussions (Knowledge (800 words) 30% B-Critically evaluation 10% Conclusion Referencing: (700 words) (350 words) (Correct use of Harvard Referencing system) Total Marks 10% 100% 4 Sections / Marks Individual Marking Scheme Structure (10) Good clear structure, beginning, middle and ending. Content (10) High relevance, no errors of fact, all statements supported by evidence. Presentation (10) Excellent spelling and grammar, all tables and figures support the text. Major points selected and discussed. Analysis (25) High relevance, insightful analysis. Your Thoughts (10) High relevance, demonstrating a good understanding of wider issues related to the field. Articulates your thoughts on the article in clear manner. Discusses what you learned from reading the article or ideas you might use in the future. Conclusions (10) Good, valid conclusions that logically follow from earlier content. Discussion (15) Referencing (10) Good referencing, no omissions. 5 Requirements • Literature research – – – – Need to demonstrate an in-depth study of the topic has been undertaken Range of sources – include books, journal articles, business news articles A range of industry sectors have been looked at Up to date sources (2015 – 2020 (maybe)) have been used as well as past research • Critical evaluation – – Need to critically evaluate the literature – Compare and contrast researchers views and findings – This is what identifies this as your work as a researcher – Discuss advantages and disadvantages and offer a balanced discussion. 6 Requirements • Utilize both academic and practitioner perceptions – Show ability to relate concepts and ideas to actual examples • Presentation – – grammar and spelling need to be correct, – the assignment needs to flow well – Referencing all research materials, stick to one format for referencing – Write in the 3rd person 7

 
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DATABASE SYSTEMS COURSE CODE : BCI2023

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Department of Computing
FINAL ASSIGNMENT
The distribution of marks among the parts of the question is indicated.
INSTRUCTIONS TO CANDIDATE
Please upload your answers to the provided “Final Exam /Assignment” space on Moodle. You
may either type your answers in Word or handwrite and scan / photograph them.
It is essential that you write your student number at the top of your answers and, if handwriting,
on every sheet you use.
If you have written or drawn anything on paper, please keep your copy so further photographs
can be sent if needed during marking.
THIS IS AN OPEN-BOOK EXAM / ASSIGNMENT AND YOU MAY CONSULT YOUR
NOTES, BUT YOU MAY NOT CONSULT ANY ONLINE RESOURCE.
YOU MUST COMPLETE THE EXAM / ASSIGNMENT UNDER EXAM CONDITIONS. YOU
MUST TALK TO NO ONE AND MUST WORK ALONE.
INCLUDE THE FOLLOWING DECLARATION AT THE END OF YOUR SUBMISSION:
“I DECLARE THAT THIS IS MY OWN WORK”
DO NOT SIGN THIS DECLARATION.
This assignment paper consists of THREE (3) printed pages including the front page.
COURSE : DATABASE SYSTEMS
COURSE CODE : BCI2023
LECTURER : Gamal Mohamed
DATE : 11/06/2020
TIME : 11:59 PM
TOTAL MARKS : 100
SEMESTER /SESSION : Semester 2 / 2019-2020
PROGRAMME : BCN/BCS/BCG
Final Assignment: [Open Book]
BCN2023 Page 2
QUESTION 1 [50 Marks]
 Read the below case study very well , understand, anlaysis and extract the useful
information from it that can help you in answering the two questions related to it shown
below it.
 Muscat College is well known for the quality of its academic programs which aim at
providing students with a true college education. Established in 1996 the College started its
first academic year in 1997. Since then, the College has produced thousands of
undergraduate students. In its academic programs the college serves more than thousand
students in its various foundation, diploma, bachelor with honors and master degrees
programs.
 The registration department in the college has appointed you as a member in a team to
develop its registration system database which can cover the information in the areas of:
Student, Result, Modules, Lecturer, Subjects, Programs, Semester, Library,
Accountant, Labs, Class Rooms, Activities…etc. for each area mentioned earlier there
could be many properties for example properties such as Module Name, Module Code,
Number of Assessments could be related to Module and the same case could be done for
other functioning areas. You have been asked to produce a final report that can help in either
establishing a new registration database management system or developing the existing one.
With this background you are asked to perform the below shown tasks:

a) With a bit of analysis to the current scenario of the college strength and various programs,
identify and propose at least SIX (6) main entities with their corresponding attributes.
(12 Marks)
b) With respect to the attributes you have identified for all entities show and explain with real
examples the types of the attributes. (8 Marks)
c) Show these entities with their attributes in an ER model following both Gen Model and Crow’s
Foot Model. (15 Marks)
d) Relationships is very important in database management, with relation to your identified entities
and attributes show with a real examples and drawings how the FOUR(4) types of relationship
could be established. (15 Marks)

QUESTION 2 [50 MARKS]
 The college has employed a new employers Majid and Noor to assist you in producing a testing
portfolio for the system been designed initially for the sake of testing its efficiency and
reliability. For that a real output for converting the entities and its corresponding attributes
suggested by you earlier to a real computerized data in a form of tables, queries and reports.
With this background perform the below tasks and show their outputs in your final report:
a) Show the implementation for the command for creating all the above tables with their
corresponding fields suggested by your team from the already identified entities and
attributes. (10 Marks)
b) Show the insertion of the records in all of the above tables with their fields that you have
created using step above in (a). One record for each table. (10 Marks)
c) Your manager would like to make sure that your proposed software for registration
management system has more facilities show this practically in some of selected fields of
some of your tables like how to alter field information, updating of record information
deletion of some records. (15 Marks)
d) As a test for the students’ ability and possibility of applying quires you have been asked
to write TWO (2) quires one of them using only one table in the query and the other
using multiple tables in the same query. Those queries could be implemented to show the
workability of the system in this area. (5 Marks)
e) The new created system needs to be checked whether it can support full report generation
or not for that you have been asked to generate ONE report in any of the student’s areas
i.e. registration of subjects, payment of fees or results generation. (10 Marks)
**END OF ASSIGNMENT PAPER**

 
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