Case Study Rubric
- Problem Overview (1/2 page) – concisely describe the major problem being faced in the case as well as other secondary problems/issues being faced. No solutions provided in this section
- Information Gathering (≥1/2 page) – Identify (1) WHAT type of information do you need to gather? No actual facts of the information gathered (2) WHY you need this information? (3) WHERE you would collect/find this information. (ex: journal articles, news websites, organization website, etc).
- Factors (6 Factors- 3 sentence paragraphs) – What factors should you consider when developing your plan of action that might influence your decision process? You must use citations (other than ones listed in the case study) here to justify why the information you gathered now becomes important to consider.
- Recommended Solution (1 page) – (1) Clearly state the solution scenario that is THE single best alternative to choose. (address primary & secondary issues). Strongly support your choice in a persuasive manner. (2) Be sure to discuss your desires outcome(s) along with the advantages and disadvantages of the solution you have chosen. This also includes solutions to your secondary problems. (3) Finally, you must describe exactly how this choice should be implemented in order to get credit.
You cannot use the case itself in your IG’s. You can use the reference list to get information for your factors. To answer the additional questions, you absolutely will have to use outside research to adequately answer each question. At the end of this document are some additional readings that may be useful
Additional Questions (1 pg per question) Answer 4
- Discuss/analyze the issues associated with sponsor partnerships and sport organizations that may have some controversial aspects to their business.
- What strategic considerations would you offer the IOC, LOCOG and future Olympic Games Organizing Committees to consider regarding polices related to responsible (in particular, environmental and social) corporate partnerships?
- Discuss/analyze the BP and LOCOG partnership understanding the pros and cons of the relationship, both historically and on a go-forward basis.
- Discuss/analyze the impact of brand associations with sponsoring organizations and the effect of such associations on the perceptions of one’s own organization.
- Discuss corporate social responsibility (CSR) (do not just define) as a strategic mindset how it can be interpreted for healthy sport business partnerships.
- Address how policies around environmental actions could be integrated into the strategic planning(goals, objectives, tactics) of the IOC and future Olympic Games Organizing Committees. (Provide policy)
- Discuss (do not just define) the issue of “greenwashing” and assess if the partnership between BP and LOCOG has elements of the practice and if so, which organization may be “more” culpable of this. Be detailed with your answers.
- Should the IOC have policies regarding responsible (environmental and social) sponsor linkages? (Provide policy)
References
- Citations must be in APA 6th edition format.
- On a sperate paper categorize the references by topic and are write 1-2 sentences to jog your memory under each reference.
Bradish, C., & Cronin., J. (2009). Corporate social responsibility in sport. Journal of Sport Management, 23(6), 691-697
Carroll, A. (1979). A three dimensional conceptual model of corporate social performance. Academy of Management Review, 4(4),497–505.
Carroll, A. (1999). Corporate social responsibility: Evolution of a definitional construct. Business & Society, 38(3), 268–295.
Mallen, C., Bradish, C., & MacLean, J. (2008). Are we teaching corporate citizens? Examining corporate social responsibility and sport management pedagogy. International Journal of Sport Management and Marketing, 4(2/3), 204-224.
Walker, M., & Kent, A. (2009). Do Fans Care? Assessing the Influence of Corporate Social Responsibility on Consumer Attitudes in the Sport Industry. Journal of Sport Management, 23, 743-769.
White, A.L. (2004). Lost in transition? The future of corporate social responsibility. The Journal of Corporate Citizenship, 16(Winter), 19–24.
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