Fast Serve Coffee External Analysis Marketing Activity Report

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Question Description

Writing an external analysis for fast-serve coffee to profile for the Marketing Activity Report.
For each of the main external business environments (Political, Economic, Social, and Legal):
1.identify the key trends that will either positively or negatively impact the industry sector identified
2.estimate the size of the impact (small, medium, or large)
3.timeframe (short term, medium term, or long term) of when the impact will affect the industry.
4. If there are specific industry brands that need to be used in the analysis, you can use the following four brands: starbucks, Tim Hortons, McDonald’s and Common Ground
length of the main text for the external analysis is 3 pages using the same layout guidelines
provided for the main Marketing Activity Report. (Word Document)
 
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Multinational Companies

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Question Description

Question 1.
Discuss the various macroeconomic factors that affect exchange rates. Minimum 400 words. Use in text citations that match peer reviewed references minimum two.
Question 2
Discuss the various derivatives contracts (futures, forwards and options). Minimum 400 words. Use in text citations that match peer reviewed references minimum two.
Question 3
Pick a US-based Multinational Corporation (examples: Apple, Inc., the General Motors Company, the Boeing Company, and so forth). Introduce the company’s products/services and management team.
Pick a foreign market in which the MNC operates. Discuss the reasons why you selected this foreign market. Introduce the foreign country (geographical location, regulations on international investors) and it’s Balance of Payment (BOP). How does the BOP affect the local currency?
Use minimum five in text citation that must match peer reviewed references. Work should be done in 4-6pages not including title and reference page. Should have introduction, findings, conclusion and reference page.
 
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CS 285 Ashford University Homelessness Since COVID 19 Pandemic Research

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Question Description

In this assignment, include the following:

Select Research Studies

First, you will need to make sure your research studies represent a variety of research methodology types in order to ensure that you have enough research to draw from to craft your complex research question in Project Three, which you will submit in Module Eight. In addition, to make sure you have enough information to evaluate the data-collection types in your Project Two in Module Six, you will need to complete the following:

  • Select two research studies that utilize each methodology type (Quantitative, Quantitative, or mixed as in both types) and explore your chosen research problem (six in total).
  • RESEARCH PROBLEM!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!—- Homelessness increasing due to COVID-19
    • Note: You only need to submit the APA reference-page citation for each study you will use.

Data-Collection Patterns

Now that you have conducted your preliminary research and chosen the research studies you will use to help craft your research question, you will need to evaluate each of your research studies to determine patterns in data-collection types. Determining patterns in data-collection types now will help you identify and analyze how these types impact potential threats to the credibility of your research, as well as the relevance of data-collection types to the research questions you will explore in Project Two in Module Six. As you consider the types of data included in each of your studies, answer the following:

  • What data-collection patterns do you notice?
  • Are there some data-collection types that seem to be used more in your area of study in the social sciences?
  • What about the other social sciences?
  • Why do you think that is?
  • How can using certain data-collection types more than others create a threat to credibility?

Purpose of Varied Data Collection

Finally, in Project Two in Module Six, you will analyze data-collection types to explore the benefits and drawbacks of the choices the researchers made in your selected studies, and the choices of researchers in anthropology, political science, human services, and criminal justice in the social sciences. As you consider data-collection types, answer each of the following:

  • What are the benefits of multiple data-collection types?
  • What are the drawbacks of multiple data-collection types?
  • What is the link between varied data collection and credibility risks?
  • What are some common types of data collection used in each of the social sciences?
  • Why do you think certain social sciences seem to favor particular types of data collection over others?

Specifically, the following critical elements must be addressed:

  1. Select data-collection types in selected research studies
  2. Explore patterns in data collection to identify and analyze their impact on potential threats to credibility
  3. Examine common data-collection types in social sciences

GUIDELINES FOR SUBMISSION:

This assignment must be completed in a written format and should be 1–2 pages in length. Any references should be cited in APA format
PLEASE READ VERY CAREFULLY!!!!!
Methodologies with research studies- Qualitative, Quantitive, or Mixed
Research problem- Homlessness increasing due to COVID-19

 
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RBC BANK Current Situation and Strategy

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Topic: You are head of strategy of a company with operations in Canada who believes it will marginally survive the COVID-19 challenges. What do you suggest the company undertake to alter or strengthen its strategy and approach moving forward? Your ideas must be logical and compelling
 
Step 1: Current Situation
You will be providing a status update to ensure your stakeholders have a full understanding of how COVID-19 has impacted the company/division/department you are responsible for. Some areas that could be addressed are the following (choose one):
 

  • Revenue and sales compared to last year (annually or quarterly) – have they increased, decreased, etc.
  • Pre-COVID strategies versus post-COVID reality – How have your original strategies worked out? How has COVID impacted them? What changes may be needed?
  • What this means for the company/division/department – What predictions will not be met? What financial challenges are expected? Is the company’s survival in danger?
  • What is the overall impact and what actions will be required to address that impact?

 
Step 2: Plan of Action (Action Plan)
You will outline the changes and adjustments that will be needed to address the challenges arising from COVID-19. Consider the following 2 types of items:
 

  • Strategy adjustments (What will you change?), for example:
    • re-focus on core markets/customers
    • expand to new markets/customers
    • take a different approach to teaming/partnering
    • adoption of new or different technologies
  • Critical Investments Required (This could be proposed cost savings)
    • new technologies to adopt – What costs are involved?
    • people – Do you need to downsize/hire/retrain?
    • communications/marketing – What new communications and marketing will be required?
    • facilities/infrastructure – Do you need to change your manufacturing, offices, buildings, etc.?

 
Step 3: Expected Results
You will outline how the proposed changes will impact the company/division /department positively
 

  • Financial impact
    • Will this provide revenue stability, minimize downturn, other?
  • Human resources
    • Will we be able to keep skilled personnel to form a base for future growth when the markets rebound?
  • Market share
    • Will this enable us to maintain market or grow our market share?
  • Future positioning
    • Will the changes provide a base for future growth, protect our current lead in market, or other?
  • What happens if we do not carry through with plan of action?
    • Will we lose market, personnel, technological advantage, other?

 
Step 4: Our ask/ what you want (to the Board / leadership)
 

  • What money and /or other resource(s) do you require?
  • When do you require this money or resource(s)
  • Make a request for approval.

 
Add references if necessary

 
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