Sector Report: Rail Saudi Arabia
uestion Description
1) Focus on what is happening,
2) what is doing well,
3) what are the criticisms, and if you are in the project manager, what would you do differently.
Formed in October 2013 as a result of a number of mergers, Travel Group (TG) is a public limited company. TG’s head office is in Germany and The Group employs 56,000 people worldwide. Providing services to more than 40 million customers from around the world, TG’s key operational areas are 1600 travel agencies, 7 airlines, 350 hotels and 14 cruise liners. Travel UK is the UK tour operator subsidiary and airline. Travel UK has the following operational divisions: Airline, Commercial, Customer Operations and the following business support departments: Finance, IT, Marketing, Public Relations/Business Change and Human Resources. Each operational division is clearly defined and has its own sphere of competence. Each division has a hierarchy that is clearly defined with operational rules and processes that guide managers in making objective decisions. Each operational division has its own business support departments. Following the most recent merger a decision was made to put in place new organisational structures in recognition of the duplication that existed in some functions, and where different brands were in place for travel agencies these have now been rebranded Travel UK. Differences also exist in terms and conditions of employment and working practices of TG’s employees depending on which pre-merger company the employees worked for. Some of these differences can clearly be identified in job descriptions whereas others exist in agreements that were the result of consultation and negotiation with trade unions. The trade unions are strong and have high levels of membership. For example, in the UK department heads have been reluctant to make changes to cabin crew hours and working practices because of the underlying threat of strike action. Joint Consultative Committees meet on a monthly basis and the scope of issues can include almost anything from terms and conditions of employment to costs and allocation of employees to flying schedules. This consultative machinery has a significant impact on decision making.
Organisational performance is measured in a number of ways. In addition to the standard financial measures (such as turnover and profits that are important to all public limited companies) TG as the parent company has three key non-financial measures. These are customer satisfaction, employee engagement and sustainability. In this highly competitive market, customer satisfaction is crucial in ensuring that customers book future holidays with TG and recommend TG to friends and family. The second key non-financial measure is engagement. TG believes that happy and engaged employees will help to achieve sustained competitive advantage in a fairly turbulent market. The third measure, sustainability within the travel industry, is seen as crucial. The Global Sustainable Tourism Council (which establishes and manages global sustainable standards with the aim of increasing sustainable tourism knowledge and practices among public and private stakeholders) sets two criteria. Their website states these two criteria are, ‘…those that relate to destinations and those that relate to tour operators that provide the guiding principles and minimum requirements that any tourism business or destination should aspire to reach in order to protect and sustain the world’s natural and cultural resources, while ensuring tourism meets its potential as a tool for conservation and poverty alleviation’. Practical examples of how TG meets these criteria include using e-ticketing, reducing waste, saving water and reducing carbon emissions. Sustainability is a key organisational goal and TG aspires to be included on the Dow Jones Sustainability Index (DJSI) and the FTSE4 Good Sustainability Index. Having the right organisational culture is viewed as being central to achieving this goal.
The travel industry has been affected by a number of different external factors in recent years including: terrorism affecting flights, airports and resorts; industrial action taken by baggage handlers and air traffic controllers at various airports in Europe; volcano ash and extreme weather grounding or rerouting flights; Norovirus on cruise ships, etc.
Write a 3200 word report in which you:
Also please include these ideas:
Marking Criteria
| Marking Criteria for Assessment 2. Your work will be graded on your ability to demonstrate: |
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| A+ (80-100) |
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Write a 3–4-page business analysis focused on the role of strategy, its relationship to different business activities across an organization, and how these business activities inform the formulation and implementation of strategy.As a business professional, you are expected to have a thorough understanding of business strategy and to be able to communicate your understanding with insight and clarity. This assessment allows you to examine business strategy in greater depth and to practice communicating your knowledge and insights.SHOW LESSBy successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
CHECK YOUR PROGRESSUse this online tool to track your performance and progress through your course.
You are coming to the end of this fast-paced exploration of organizational strategy. It is important to recognize that the concept of strategy is ever evolving. There are many potential dramatic disruptions in the status quo. Do you recall how our world changed between September 10 and September 12, 2001? The world we knew on September 10 no longer exists.SHOW MORE
As you prepare to complete this assessment, you may want to think about other related issues to deepen your understanding or broaden your viewpoint. You are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of your professional community. Note that these questions are for your own development and exploration and do not need to be completed or submitted as part of your assessment.SHOW MORE
The resources provided here are optional. You may use other resources of your choice to prepare for this assessment; however, you will need to ensure that they are appropriate, credible, and valid. The MBA-FP6024 – Organizational Strategy Library Guide can help direct your research, and the Supplemental Resources and Research Resources, both linked from the left navigation menu in your courseroom, provide additional resources to help support you.
Click the link provided for more background on your selected firm:
The following reading is available from the Harvard Business Review. Search for the article by following the instructions in the Library Guide:
The following resources are available for purchase from the Capella University Bookstore.
Identify at least five current scholarly or professional resources for use in this assessment.
Write a 3–4-page analysis focused on the role of strategy, its relationship to different business activities across an organization, and how these business activities inform the formulation and implementation of strategy for your selected firm.Include the following in your analysis:
Use clear headings and subheadings to organize the key points of your report.Your report should be clearly written and communicate effectively to organizational leadership; use correct grammar, spelling and mechanics as expected of a business professional. Cite and reference all sources using current APA style.
| CRITERIA | NON-PERFORMANCE | BASIC | PROFICIENT | DISTINGUISHED |
|---|---|---|---|---|
| Explain why strategy is important and what impacts it has on an organization. | Does not identify why strategy is important and what impacts it has on an organization. | Identifies, but does not explain why strategy is important and what impacts it has on an organization. | Explains why strategy is important and what impacts it has on an organization. | Analyzes why strategy is important and what impacts it has on an organization using scholarly resources. |
| Explain how strategy is formulated. | Does not identify how strategy is formulated. | Identifies, but does not explain how strategy is formulated. | Explains how strategy is formulated. | Analyzes how strategy is formulated using scholarly resources. |
| Explain how strategy can be effectively integrated and implemented. | Does not identify how strategy can be effectively integrated and implemented. | Describes, but does not analyze how strategy informs (and how is it informed by) key activities of an organization. | Analyzes how strategy informs (and how is it informed by) key activities of an organization. | Analyzes how strategy informs (and how is it informed by) key activities of an organization and summarizes findings from coursework. |
| Analyze how strategy informs (and how it is informed by) key activities of an organization. | Does not describe how strategy informs (and how is it informed by) key activities of an organization. | Describes, but does not analyze how strategy informs (and how is it informed by) key activities of an organization. | Analyzes how strategy informs (and how is it informed by) key activities of an organization. | Analyzes how strategy informs (and how is it informed by) key activities of an organization and summarizes findings from coursework. |
| Write coherently to support a central idea (in appropriate APA format) with correct grammar, usage, and mechanics as expected of a business professional. | Writing does not support a central idea in appropriate APA format. Does not use correct grammar, usage, and mechanics as expected of a business professional. | Writing supports an idea. APA format is inconsistent, contains major errors of grammar, usage, and mechanics. | Writing coherently supports a central idea in appropriate APA format and with few errors of grammar, usage, and mechanics. | Writing is coherent, using evidence to support a central idea in a consistently appropriate APA format with correct grammar, usage, and mechanics as expected of a business professional. |
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