The opportunities and threats to GSK of Brexit

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Contents
Executive Summary. 3
Business Overview.. 4
Management Team.. 4
GlaxoSmithKline’s Company Structure. 6
Industry Analysis. 7
PESTEL Analysis. 7
SWOT Analysis. 8
Strengths. 8
Weaknesses. 9
Opportunities. 9
Threats. 9
Opportunities and Threats to GlaxoSmithKline Plc after Brexit 10
Opportunities. 10
Threats. 10
Marketing Plan. 11
Market Segmentation. 11
Target Market 11
Marketing Mix. 11
Place. 11
Price. 12
Promotion. 12
Marketing Strategy. 12
Operations Plan. 12
Financial Plan. 13
References. 14
 

Executive Summary

The global pharmaceutical industry has grown tremendously in the last two decades. In particular, GlaxoSmithKline plc has risen to a financially stable organization over a period of two decades. However, the Brexit has introduced a new state of affairs that necessitate the restructuring of the company to benefit from new opportunities. The company’s impressive management team and strategic structure are some of the factors heavily affected by this move. An industry analysis through two systematic tools, PESTEL and SWOT, reveals how the company can leverage new opportunities to further expand its scope of operations. Notably, the analysis highlights some of the insurmountable threats facing GSK, especially against the backdrop of the Brexit. Interestingly, despite the withdrawal, the company has recorded an increase in its sales. In fact, it is determined to expand its operations as the management believes that the UK is still a sizeable market. The change in the management team and the structure would ensure the company continues to make profits despite the Brexit.
 
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Current Issues in International Business and Management

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Question Description

ESSAY
Identify and critically analyse TWO current issues that you think will influence the future of the global business environment. Your choice must include at least one issue from the topics covered in the lecture sessions. You may select your second issue from topics covered in the lectures or beyond. You need to explain the rationale for your choices, perform a critical analysis and draw conclusions (based on your analysis) on the challenges for global businesses and the global business environment.
Sources of references,it is important to engage with academic literature (journal articles, book chapters and monographs) in your assignment. You may need to refer to specialist journals depending on your topic choice.Some journals with an IBM focus include Journal of World Business,Journal of International Business Studies, Socio-economic Review,Economy and Society, Review of International Political Economy,Management International Review, International Journal of Human Resource Management, Organization Studies, Human Relations, Asia Pacific Business Review, Work, Employment and Society etc.
Reference Style like Harvard style (see the Learning Resources website:http://libguides.ncl.ac.uk/referencing/harvardatnewcastle)
The length of the essay is 2000 words (+/- 10%). The list of references is not included in the word-count of the paper.
The essay should be typed in double spacing on A4 sized paper with margins of 1.5cm on left, right, top and bottom. Font size for text must be 12 and all pages should be numbered.
 
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Embry Riddle Aeronautical University Marketing in Action Low Cost Airlines Take Off Case Study

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Question Description

Analyze the following case study from the Hunt Library: Hudson, S. & Hudson, L. (2017). Marketing in Action: Low Cost Airlines Take Off. (Links to an external site.) In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. London, UK: SAGE
The case explains the growth in popularity of budget airlines and how low cost airlines are expanding their services to meet the needs of the global market. After reading the case study, address the following topics:

  • Choose three airlines and compare/contrast the different pricing strategies they are following.
  • What benefits do airline customers seek when they buy air travel tickets?
  • What external and internal factors affect airline pricing decisions?

REQUIREMENTS

Include the following requirements in your case study assignment:

  • Title page with your name and assignment number and title.
  • References using current APA (Links to an external site.) in-text citations.
  • Written in essay format with at least three sections: an introduction, body (using subject headers, address the 3 topics), and wrap-up or summary.
 
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International marketing power point: environmental factors, marketing homework help

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Question Description

For this exercise we will be using the company TESCO country England:
As a follow-up to the information presented last week, the board of directors is asking for another brief presentation to help assess the economic, political, and legal environments of your selected country. The economy, along with political and legal issues, affect the viability of doing business in this particular country. While these are uncontrollable environmental variables, understanding these issues and how they impact the marketing plan is essential.
Develop a brief presentation assessing the economic, legal, and political environments of your country.
Environmental Factors

  • Slide 1: Briefly describe the country’s history and its relevance to its current political, economic, and legal environment.
  • Slide 2: Describe the country’s government and any recent political developments that could affect doing business in this country.
  • Slide 3: Analyze the government’s activities regarding foreign investment in the country.
  • Slide 4: Identify any potential formal trade barriers that can affect your marketing strategy.
  • Slide 5: Identify any legal activities related to this country that can affect your business operations there.
  • Slide 6: Analyze any government, finance, and tax considerations that affect doing business in this particular country.
  • Slide 7/8: Evaluate the targeted country’s technological infrastructure and how this will impact your ability to promote, price, and distribute your product as efficiently and effectively as possible.
  • Slide 8/9: Explain and justify the demand for your product in this country and why you believe it will turn a profit for the company.
  • Slide 9/10: Write a final conclusion about why this country is the best choice for promoting your company’s product based on external factors related to the country’s economic, political, and legal infrastructure.
 
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