Case Analysis: The Decision Making Process: Course Bus 411

Question Description

Assignment: Case Analysis: The Decision Making Process
You are to write a minimum, 2 page essay, on this week’s subject matter per below.
Also, please cite at least two (2) outside sources. This assignment does NOT have to be in APA format, but you need to include separate title and reference pages. Times New Roman 12 pt font and double spacing required. You will also find a guide for your case study below. Select a case of organizational decision making from the list of references attached, OR select a case from your own experience or reading. If you choose to do the latter, you should obtain the instructor’s approval.
Your case analysis should cover the following:
1. The context of the decision making processes, including for example: the goals, activities, history or culture of the organization; the complexity and special features of the task or problem; the major stakeholders of the decisions.
2. The main phases or activities of the decision making process, including for example: the background leading up to the problem situation; problem recognition; development and evaluation of alternatives; selection of alternative; and outcome of the decision. Where possible, analyze the information seeking and information use behaviors in the decision making process.
3. Analyze your case using one or more of the models introduced this week. You may also introduce other theoretical perspectives/cases to enrich your analysis. Show how these models/perspectives provide insight into your case.
4. Assess the overall quality of the decision making process. Identify its strengths and limitations. Suggest ways of improving the process.
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Case Study Sources
These are initial suggestions that might help you to identify cases. You would typically need to look for additional material after selecting a case to study.
Bazerman, M. H., & Watkins, M. D. 2004. Predictable Surprises: The Disasters You Should Have Seen Coming, and How to Prevent Them. Boston, MA: Harvard Business School Press.
Burns, Christopher. 2008. Deadly Decisions: How false knowledge sank the Titanic, blew up the shuttle and led America into war. Amherst, NY: Prometheus Books.
Browne, Mairead. 1993. Organizational Decision Making and Information. Norwood, NJ: Ablex. (Decision making by a council of a higher education institute in Sydney, Australia.)
Chiles, James R. 2001. Inviting Disaster: Lessons From the Edge of Technology. New York: HarperBusiness. (Air France Concorde, Apollo 13, Hubble Space Telescope, etc)
Choo, Chun Wei. 2005. Information Failures and Organizational Disasters. Sloan Management Review 46 (3):8-10.
Choo, Chun Wei. 2009. Organizational Disasters: Why They Happen and How They May be Prevented. Management Decision, 46 (1): 32-46
Chua, Alton Y.K., Selcan Kaynak, and Schubert S.B. Foo. 2006. An Analysis Of The Delayed Response To Hurricane Katrina Through The Lens Of Knowledge Management. Journal of the American Society for Information Science and Technology 58 (3):391-403.
Drummond, Helga. 1997. Escalation in Decision Making: The Tragedy of Taurus. Oxford, UK: Oxford University Press.
Ermann, M. David, and Richard J. Lundman, eds. 2001. Corporate and Governmental Deviance: Problems of Organizational Behavior in Contemporary Society. 6th ed.
Evan, William M., and Mark Manion. 2002. Minding the Machines: Preventing Technological Disasters. Upper Saddle River, NJ: Prentice Hall PTR. (Bhopal, Chernobyl, Ford-Firestone, Love Canal, Three Mile Island, Y2K, and many others.)
Fay, S. 1996. The Collapse of Barings: Panic, Ignorance and Greed. London: Arrow Business Books.
Finkelstein, S., Whitehead, J., & Campbell, A. 2009. Think Again: Why Good Leaders Make Bad Decisions. Boston, MA: Harvard Business School Press.
Gerstein, M.S., & Ellsberg, M. 2008. Flirting with Disaster: Why Accidents Are Rarely Accidental. New York: Union Square Press. (Chernobyl, Merck Vioxx, Hurricane Katrina)
E. Frank Harrison. 1999. The Managerial Decision-Making Process. 5th Edition. Boston: Houghton Mifflin. (Iranian hostage crisis, Philip Morris in 1984, General Motors in 1978)
Kovacs, Beatrice. 1990. The Decision-Making Process for Library Collections: Case Studies in Four Types of Libraries. Westport, CT: Greenwood Press. (Collection development decision making in public libraries, school libraries, academic libraries, and special libraries.)
National Geographic. 2004-2013. Seconds from Disaster. Documentary films that “investigate historically relevant man-made and natural disasters … by analyzing the causes and circumstances that ultimately affected the disaster.”
Neck, Chris P., and Gregory Moorhead. 1992. Jury Deliberations in the Trial of US vs. John Delorean: A Case Analysis of Groupthink Avoidance and Enhanced Framework. Human Relations 45 (10):1077-1091.
Perrow, Charles. 1999. Normal Accidents: Living with High-Risk Technologies. Princeton, NJ: Princeton University Press. (Three Mile Island nuclear reactor accident, Bhopal Union Carbide plant, air traffic control.)
Shrivastava, Paul. Bhopal: Anatomy of a Crisis. 2nd ed. London: P. Chapman, 1992.
The 9/11 Commission. 2004. The 9/11 Commission Report: Final Report of the National Commission on Terrorist Attacks Upon the United States. New York: W. W. Norton.
The Members of the Committee of the Inquiry. 2000. BSE Inquiry Report, Volume 1: Findings & Conclusions. London, UK: The Stationery Office.
Walker, J. S. 2004. Three Mile Island: A Nuclear Crisis in Historical Perspective. Berkeley, CA: University of California Press.
 
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The opportunities and threats to GSK of Brexit

Contents
Executive Summary. 3
Business Overview.. 4
Management Team.. 4
GlaxoSmithKline’s Company Structure. 6
Industry Analysis. 7
PESTEL Analysis. 7
SWOT Analysis. 8
Strengths. 8
Weaknesses. 9
Opportunities. 9
Threats. 9
Opportunities and Threats to GlaxoSmithKline Plc after Brexit 10
Opportunities. 10
Threats. 10
Marketing Plan. 11
Market Segmentation. 11
Target Market 11
Marketing Mix. 11
Place. 11
Price. 12
Promotion. 12
Marketing Strategy. 12
Operations Plan. 12
Financial Plan. 13
References. 14
 

Executive Summary

The global pharmaceutical industry has grown tremendously in the last two decades. In particular, GlaxoSmithKline plc has risen to a financially stable organization over a period of two decades. However, the Brexit has introduced a new state of affairs that necessitate the restructuring of the company to benefit from new opportunities. The company’s impressive management team and strategic structure are some of the factors heavily affected by this move. An industry analysis through two systematic tools, PESTEL and SWOT, reveals how the company can leverage new opportunities to further expand its scope of operations. Notably, the analysis highlights some of the insurmountable threats facing GSK, especially against the backdrop of the Brexit. Interestingly, despite the withdrawal, the company has recorded an increase in its sales. In fact, it is determined to expand its operations as the management believes that the UK is still a sizeable market. The change in the management team and the structure would ensure the company continues to make profits despite the Brexit.
 
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Current Issues in International Business and Management

Question Description

ESSAY
Identify and critically analyse TWO current issues that you think will influence the future of the global business environment. Your choice must include at least one issue from the topics covered in the lecture sessions. You may select your second issue from topics covered in the lectures or beyond. You need to explain the rationale for your choices, perform a critical analysis and draw conclusions (based on your analysis) on the challenges for global businesses and the global business environment.
Sources of references,it is important to engage with academic literature (journal articles, book chapters and monographs) in your assignment. You may need to refer to specialist journals depending on your topic choice.Some journals with an IBM focus include Journal of World Business,Journal of International Business Studies, Socio-economic Review,Economy and Society, Review of International Political Economy,Management International Review, International Journal of Human Resource Management, Organization Studies, Human Relations, Asia Pacific Business Review, Work, Employment and Society etc.
Reference Style like Harvard style (see the Learning Resources website:http://libguides.ncl.ac.uk/referencing/harvardatnewcastle)
The length of the essay is 2000 words (+/- 10%). The list of references is not included in the word-count of the paper.
The essay should be typed in double spacing on A4 sized paper with margins of 1.5cm on left, right, top and bottom. Font size for text must be 12 and all pages should be numbered.
 
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Embry Riddle Aeronautical University Marketing in Action Low Cost Airlines Take Off Case Study

Question Description

Analyze the following case study from the Hunt Library: Hudson, S. & Hudson, L. (2017). Marketing in Action: Low Cost Airlines Take Off. (Links to an external site.) In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. London, UK: SAGE
The case explains the growth in popularity of budget airlines and how low cost airlines are expanding their services to meet the needs of the global market. After reading the case study, address the following topics:

  • Choose three airlines and compare/contrast the different pricing strategies they are following.
  • What benefits do airline customers seek when they buy air travel tickets?
  • What external and internal factors affect airline pricing decisions?

REQUIREMENTS

Include the following requirements in your case study assignment:

  • Title page with your name and assignment number and title.
  • References using current APA (Links to an external site.) in-text citations.
  • Written in essay format with at least three sections: an introduction, body (using subject headers, address the 3 topics), and wrap-up or summary.
 
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