Elements of a Marketing Plan

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Question Description

Use the same company from your Week 2 assignment (Boeing).
Your company has decided to launch a new line of products.
Create a 1,400-word report and include the following information:

  • Choose the target market for your product, and describe your target market in detail.
  • Create a new product that would appeal to your market.
  • Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
  • Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.
  • Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process.

Format your assignment consistent with APA guidelines.
Must meet plagiarism requirements – 2% or less match through turnitin
Use solid sources and cite appropriately – need URL, DOI and/or ISBN
Must use proper grammar and overall be a strong paper.
I was thinking the product could be using solar panels on planes to improve fuel efficiency or reduce the amount of fuel needed. Boeing has created solar cells for the new CST100 Starliner. This is just one idea and there is no obligation to use. https://blogs.nasa.gov/commercialcrew/2016/11/15/t…
I attached my first paper from the week 2 assignment.

 
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Influence of Digital Marketing on Consumers Purchasing Behavior PPT & Paper

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Question Description

Learning outcome:

  1. Independently develop a research problem guided by gaps in existing knowledge and an organisational issue, and determine appropriate research strategies
  2. Demonstrate critical rigour in analysis of literature and data by making effective use of multiple and critical sources of data/information/knowledge
  3. Derive new insights based on critical review of the literature and findings of management and organisational practice
  4. Operate at the interface between theory and practice to derive valid and reliable conclusions
  5. Demonstrate skills depending on research methods chosen but these can include: interviewing, questionnaire design and administration, focus group management (including diary management), project management, information search, text analysis, content analysis, statistical techniques
  6. Communicate the research outcomes in a manner that demonstrates clarity of organisational thinking, logical argument and practical recommendations for further research and for practice

This assessment is made up of the dissertation and a presentation.

Detail of task:

You are required to write a 12,000 words scholarly piece of work that demonstrates your skills as an independent learner and provides clear evidence of a very good grasp of a specific subject area and an ability to synthesise primary and/or secondary data to arrive at a conclusion and a set of recommendations.
The structure should include:

  1. Non-anonymous cover sheet
  2. Acknowledgement
  3. Abstract
  4. Table of content
  5. List of tables (if relevant)
  6. List of abbreviations (if relevant)
  7. Introduction
  8. Literature review
  9. Methodology
  10. 10. Findings

11. Discussion
12. Conclusion and recommendations
13. Reference list in alphabetical order
14. Appendices (questionnaire and/or interview guide, sample of interview transcripts, ethics certificate, meeting diary etc)
Presentation:
You are required to deliver a 20 minutes presentation of your dissertation. Your supervisor will have 10 minutes to ask you questions.
The objectives of your presentation are to demonstrate:

  1. Your experience as an independent learner and the research and work you have carried out to produce your Dissertation.
  2. Your research aim and objectives, a summary of your literature, your analysis, findings and conclusions of the work you have carried out and how you have evidenced this in your Dissertation.
  3. Your ability to answer questions from your supervisor on the content, facts or figures used in your Dissertation.
 
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HUMAN RESOURCE MANAGEMENT (U25290)

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Question Description

Please follow all the requirements in the material.The word count should be 1925 without reference and appendix.Please use some of the recommended reading listed in material.Do APA paper format and provide atleast 10 sources for your work
HUMAN RESOURCE MANAGEMENT U25290
SUGGESTED STRUCTURE OF ASSESSED REPORT
1. Introduction (maximum 80 words)
A) Briefly introduce the key factors of the company/organisation.
 How many employees work there?
 What is the size of the company?
 What is the employee turnover rate?
 Where do they operate?
 Why is it worth investigating this organisation?
B) Introduce your report’s structure.
2. HR Roles (maximum 500 words)
Subsection 1 needs to critically analyse the roles of the HR department within your chosen
organization. In order to do this, we do not simply want a description of what these roles are.
You will need to consider what you have been taught on the unit and then evaluate whether
these roles are appropriate and whether they could be improved upon. Also consider best
practice from similar type organisations and what the latest literature is telling us. Answer
questions, such as:
 Which theoretical model are you adopting to evaluate the HR roles of your investigated
organisation? Briefly describe it.
 Why are you adopting those models? Critically analysis.
 Evaluate the frameworks you used by bringing in literature references.
E.g. I am looking at the HR roles at TESCO by adopting the Michigan model (or the soft vs.
the hard model, etc.). This model was suggested by …….. and talks about…….
I am using this framework because according to Armstrong (2012) it enables HR professionals
to ……………….In the same manner, Rees (2013) agrees that the Michigan model is worth
using because……Hence, organisations should use this model to evaluate their HR roles and
determine how they can improve it.
Based on the Michigan model, it seems that TESCO does not strictly adhere to its suggestions.
This is because the Michigan model suggests that….. However, TESCO do not implement it
as such because… Therefore, TESCO needs to develop further …………………..because……
(You can also say which HR role is missing from TESCO and give advice on how to develop
it and why).
3. HR methods (maximum 500 words)
Subsection 2 addresses the evaluation of HR methods employed in resourcing and managing
employees within your chosen organisation. You will need to consider what you have been
taught on the unit and then evaluate whether these methods are appropriate and whether they
could be improved upon. Also consider best practice from similar type organisations and what
the latest literature is telling us.
4. Analysing Development (maximum 500 words)
Subsection 3 considers the analysis of employee and management development within your
chosen organization. You will need to consider what you have been taught on the unit and then
analyse both employee and management development practices within the organization.
5. Evaluating Development (maximum 500 words)
Subsection 4 follows on from section 3, but here you need to evaluate whether the employee
and management development methods are appropriate and also whether they could be
improved upon. Also consider best practice from similar type organisations and what the latest
literature is telling us.
6. Conclusion (maximum 50 words)
Provide suggestions/recommendations on why and how the organisation you investigate
could improve the areas you analysed (i.e. Subsections 2, 3, 4, 5) by following the best
practice of the models you overviewed. Use some literature here to justify your suggestions.
 
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management case

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Question Description
For this assignment, you will read an article that discusses interviewing techniques, and you will then apply what you have learned by creating your own set of interview questions. ocate the following article: Oliphant, G. C., Hansen, K., & Oliphant, B. J. (2008). A review of a telephone-administered behavior-based interview technique. Business Communication Quarterly, 71(3), 383-386. (attached below)
Part I: After reading the article, summarize the purpose of the study, and then answer the questions below. What are the authors’ main points for conducting the study? Do you agree with the authors’ findings? What evidence from additional sources supports your opinion? What are the reasons employers use the employment interview to fill job openings? How effective do you think behavior-based interviews that are conducted via telephone are? Briefly describe the main features of equal employment laws, and tell how this article demonstrates these features. Part II: Using the knowledge you have accumulated throughout this unit, develop a minimum of five (but no more than eight) non-discriminatory interview questions that you would ask when conducting a telephone interview. These questions should be listed on the last page of your critique. Use the guidelines below to prepare your article critique. Parts I and II combined must be at least three pages in length. Summarize the article on page one. Identify the main topic or question. Identify the intended audience. Think critically about the article and how it applies to the course when answering the questions. Organize the material logically by using smooth transitions and by grouping similar material together. Submit Parts I and II as a single document. Format your article critique using APA style. Use your own words, and avoid plagiarism. At least one source other than the article must be used. All sources used must be referenced; any paraphrased and quoted material must have accompanying citations in APA format.

 
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