MARKETING MANAGEMENT ASSIGNMENT QUESTIONS 2020 | NMIMS

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Assessment Details:
Number of Words: 1500
Course: Marketing Management
Assignment Marks: 30
 
Mr. Amish has written a self-help book “Happy Happy” which can be read by people from all walks of life. The book revolves around a core idea of being happy in all stages of life. The publisher doesn’t have any distribution network of its own.
Mr. Amish delivers session in many management schools on the topic “Happiness”. He is very popular among students and corporate. He also delivers session as a key note speaker in many management conclaves and seminars.
Mr. Amish has no online and social media presence. He doesn’t write blogs or articles. Mr. Amish is a good author but has no idea about marketing and distribution of books. He hires you as a Marketing consultant for overall marketing and distribution of books.

  1. What are the distribution channels that you will use to distribute the product across Indian market? Explain the same with (10 Marks)
  1. Suggest the Geographic, Demographic and behavioural segmentation for the book “Happy Happy” (10 Marks)

 

  1. a. Explain five online social media platform through which you will promote the book.

(5 Marks)

  1. b. Explain the buyer decision making process for purchasing a self-help book.

(5 Marks)
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2HS341 Principles of Management Assessment

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2HS341 Principles of Management Assessment Details:
Topic: Management
Pages/Words: 2 Page/500 Words
Deadline: As Per Required
 
SECTION-A
Question.1
You plan to start a chain of coffee shops in your city which serves freshly prepared snacks along with various kinds of coffee. Discuss how various functions of Management (Planning, Organizing, Staffing, Leading and Controlling) will be applicable for running a Coffee Shop.
(Marks 20)
 
SECTION-B
Question. 2
Read The following case and assess the several concepts and characteristics from the field of Management that the case illustrates. Justify using instances from the case.
De Beers, the diamond mining giant, spent heavily on promoting diamonds to customers through their advertising campaigns. Most of these campaigns were for the bridal category such as diamonds for engagement, wedding and anniversaries, and were targeted at men who usually bought diamond rings and other jewellery for their beloved.
Realising that the non-bridal category of diamond jewellery also had immense potential, the Diamond Trading Corporation (DTC), the marketing arm of De Beers, launched an advertising campaign in May 2003, to promote the concept of the ”right hand ring” targeted at independent and influential women who wanted to buy or receive the diamond   rings   for   non-traditional   reasons.   The   campaign   also emphasized the fact that a woman does not need to depend on a man to buy her jewellery but can also buy on her own.
The campaign was backed by extensive print, television, on-line and other forms of promotions. A lot of celebrity endorsements were also used. Photographs of fashionable models were shown wearing a gleaming diamond ring on the fourth finger of the right hand. One advertisement read, “Your left hand says ‘we’; your right hand says ‘me’. Your left hand rocks the cradle, your right hand rules the world. Women of the world, raise your right hands”.
The campaign helped in bolstering the non-bridal category of diamond jewellery, and was acclaimed at various international jewellery and fashion platforms. A marketing professor at Northwestern University said that De Beers was an expert at converting consumer’s wants into needs. “I want a diamond engagement ring. No, I need a diamond engagement ring. Yes, I would like another diamond ring. Now I need a right hand ring”, she commented. A spokesperson for ‘A Diamond is Forever’ commented by saying that ‘The industry has finally discovered that we have two hands”.
DTC reported that in 2004, the diamond right hand drove the sales of non-bridal fashion diamond rings up by 15% from $3.8 billion the previous year.

 
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UNIT 9: ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT (ESBM)

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Assignment Brief
Word: 2000- 2500
Course: HND Business
Referencing Style: Harvard
Font: Times New Roman
Deadline: As Per Required
 
Task 1
LO 1: Explore and illustrate the range of venture types that might be considered entrepreneurial.
LO2: Assess the impact of SME businesses on the UK economy.
 
Vocational Scenario
You currently work for a consultancy firm that provides advice and market intelligence to small businesses and entrepreneurs. As a part of promoting the concept of small businesses and entrepreneurship, you have been tasked to prepare a report covering the following:

  • (1) Carefully examine the various types of entrepreneurial ventures and explain how they relate to the typology of entrepreneurship.
  • (2) Explore the key similarities and differences between the different types of entrepreneurial ventures discussed in (1) Also, investigate a diverse range of entrepreneurial ventures to demonstrate an understanding of entrepreneurship in both the public and corporate sector. In addition, critically examine the scope, development and growth of the different entrepreneurial ventures you have discussed
  • (3) Using the information from government databases, collect, Interpret and assess relevant data and statistics to illustrate how micro and small businesses impact on the economy. Also, evaluate the key impact that small, medium and large businesses make to the economy
  • (4) Explain the significance of small businesses and business start-ups to the growth of the social economy. Additionally, critically examine how small businesses have an impact on different levels of the economy (i.e. local, regional, national) and in an international context.

Task 2
LO3 Determine and assess the key aspects of an entrepreneurial mindset
Vocational Scenario
Continuing from Assignment 1, in your role at the consultancy firm you have been asked by the CEO to work with your colleagues to present on the topic ‘The Mindset of the Entrepreneur at the annual Business Start-up Show in London. You need to write a report that addresses the following requirements.
Requirements:

  • (5) Determine the key characteristic traits and skills of successful entrepreneurs that differentiate them from other business managers. Also, explore and examine the different lines of argument in the literature relating to entrepreneurial characteristics.
  • (6) Assess how aspects of the entrepreneurial personality reflect entrepreneurial motivation and mindset. In addition, analyse the characteristic traits, skills and motivational drivers of successful entrepreneurs, supported by specific examples of your choice.

Task 3
LO4 Examine the different environments that foster or hinder entrepreneurship
You need to write a report and produce power point slides to be presented in class, which address the following requirement.
The submission is in the form of a PowerPoint presentation slides and report. The presentation slides and speaker notes should be submitted as one copy. You are required to make effective use of PowerPoint headings, paragraphs and subsections as appropriate. Your research should be referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. The recommended word limit is 500 words +/- 10%, including speaker notes, although you will not be penalised for exceeding the total word limit.
Requirements:

  • (7) Examine, using relevant examples, how background and experience can hinder or foster entrepreneurship. You may need to also consider analyzing the link between entrepreneurial characteristics and the influence of personal background and experience to specific successful entrepreneurs. Finally, critically evaluate how background and experience influences entrepreneurs, both positively and negatively, by comparing and contrasting examples.
Pass Merit Distinction
LO1 Explore and illustrate the range of venture types that might be considered entrepreneurial
P1 Examine different types of entrepreneurial ventures and explain how they relate to the typology of entrepreneurship.P2 Explore the similarities and differences between entrepreneurial ventures. M1 Investigate a diverse range of entrepreneurial ventures to demonstrate an understanding of entrepreneurship in both the public and corporate sector. D1 Critically examine the scope, development and growth of entrepreneurial ventures.
LO2 Assess the impact of small businesses on the economy
P3 Interpret and assess relevant data and statistics to illustrate how micro and small businesses impact on the economy.P4 Explain the importance of small businesses and business start-ups to the growth of the social economy. M2 Evaluate the differences small, medium and large businesses make to the economy, applying relevant data and statistics. D2 Critically examine how small businesses have an impact on different levels of the economy (local, regional, national) and in an international context.
LO3 Determine and assess the key aspects of an entrepreneurial mindset
P5 Determine the characteristic traits and skills of successful entrepreneurs that differentiate them from other business managers.P6 Assess how aspects of the entrepreneurial personality reflect entrepreneurial motivation and mindset. M3 Explore and examine different lines of argument relating to entrepreneurial characteristics. D3 Analyse the characteristic traits, skills and motivational drivers of successful entrepreneurs, supported by specific examples.
LO4 Examine the different environments that foster or hinder entrepreneurship
P7 Examine, using relevant examples, how background and experience can hinder or foster entrepreneurship. M4 Analyse the link between entrepreneurial characteristics and the influence of personal background and experience to specific successful entrepreneurs. D4 Critically evaluate how background and experience influences entrepreneurs, both positively and negatively, by comparing and contrasting examples.

 
Appendix A: Plagiarism and Collusion:
Any act of plagiarism and collusion will be seriously dealt with according to the regulations. In this context the definition and scope of plagiarism are presented below:
“Using the work of others without acknowledging source of information or inspiration, although you may paraphrase, the result is still plagiarism” (Cortell, 2003). Please ensure you apply in-text referencing within your assignment to support all information extracted from any published work.
Collusion is when two or more people combine to produce a piece of work for an assessment that is passed off as the work of one alone. For example, one student has copied the work of another, or where a joint effort has taken place in producing what should have been an individual effort.
 
Appendix B: Harvard Referencing System (HRS):
Any information that is not of your own needs to be referenced, plagiarising from someone else’s work can be unintentional if you are unaware of the rules of acknowledging and referencing direct quotations.
The Harvard system requires you to acknowledge certain information that is mainly the surname and the year of publication within the text, for example:
According to Bell (1999) – as you write up your assignment you will use a citation to indicate in your text the source of information provided.
The authors and publication information cited within the main body of your work must be listed in the reference list (This will be at the end of your assignment) for example:

 
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MOM304 OPERATIONS MANAGEMENT ASSIGNMENT ANSWERS FOR BBA/GDBM STUDENTS

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Assignment Details:
SUBJECT CODE: MOM304
SUBJECT TITLE: OPERATIONS MANAGEMENT
LEVEL: BBA/GDBM
Deadline: As Per Required
 
PART A: TOTAL: 40 marks
QUESTION 1
Michael Douglas is the plant manager for a supplier of axles and other components for SUVs produced by one of domestic automobile manufacturers.  His company had been using traditional batch production methods, but as the industry has become more competitive, and customers have been demanding just-in-time deliveries, Michael realized that he must make the transition to a JIT operating environment to improve speed and response, as well as reduce cost to help sustain their current competitive advantage. Douglas is well aware of Toyota’s reputation for lean enterprise, and decided to make a benchmarking trip to the Toyota Motor Manufacturing (TMM) plant in Long Beach, California to learn about their JIT processes. During his trip back from Toyota, Douglas began thinking of what he needed to do to plan for implementing JIT in his factory. The case provides a framework to discuss the many concepts and methods upon which JIT is built. Douglas’s task of moving from a batch process to a JIT system is immense and requires a long-term commitment from all managers above and below him in the organization’s hierarchy.
a) What lessons did Douglas learn from his benchmarking trip to Toyota?   (10 marks)
b) What significant challenges or barriers might he face in his plant if he implemented JIT?  (10 marks)
c) What should he tell his managers and workers tomorrow?  (10 marks)
d) Develop a plan to implement JIT with an emphasis on what to do early in the JIT initiative.  (10 marks)
 
(Total: 40 marks)
PART B: TOTAL: 60 marks
QUESTION 1
Define and draw the bundle of goods and services for the State University customer episode at the beginning of this chapter.   List the processes that create each good or service.  How many processes on the list provide outstanding goods or services at your school?
(Total :10 marks)
 
QUESTION 2
a) Explain the six categories of foreign factories and how they impact operations management. Under what circumstances would you develop a lead factory in a foreign country? Explain.       (5 marks)
b) What is a multinational enterprise? What challenges does it present to operations managers?  (5 marks)
(Total: 10 marks)
 
QUESTION 3
a) Explain the concept of mass customization and the role of customer participation in the process.  (5 marks)
b) What is the role of ergonomics in job design?  (5 marks)
(Total: 10 marks)
 
QUESTION 4
Forecasts and actual sales of portable DVD at  Sonia Music are as follows:

Month Forecast Actual Sales
March 150 170
April 220 229
May 205 192
June 256 271
July 250 238
August 260 255
September 270 290
October 280 279
November 296 301

 
a) Plot the data and provide insights about the time series.  (5 marks)
b) What is the forecast for December, using a three-period moving average?  (2 marks)
c) What is the forecast for December, using a four-period moving average?  (3 marks)
(Total: 10 marks)
QUESTION 5
What is the EOQ model?  What assumptions are necessary to apply it?  How do these assumptions change the nature of the cycle inventory pattern graphically?
 
(Total: 10 marks)
QUESTION 6
Sulzer is operating a chain in designing a management-training program for individuals at its corporate headquarters. The company would like to design the program so that the trainees can complete it as quickly as possible. There are important precedence relationships that must be maintained between assignments or activities in the program. For example, a trainee cannot serve as an assistant store manager until after she or he has had experience in the credit department and at least one sales department. The data below shows the activity assignments that must be completed by each trainee:

Activity Immediate Predecessor
A –
B –
C A
D A, B
E C, D
F C. D
G E
H F

(Total: 10 marks)
 
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