BUSINESS PLAN TEMPLATE & GUIDE WITH SAMPLE | QUESTIONS AND ANSWERS

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Executive Summary
_____________________________________________________________________

Type your executive summary here.
Remember, the executive summary can vary widely from plan to plan. Keep it concise and focus on the information that your reader will care about most. Use subheadings, bullet points, and graphics wherever applicable.
Keep in mind that many successful executive summaries begin with a problem/solution section, in which the consumer’s problem and the product’s solution for it are succinctly described.

Company Description
_____________________________________________________________________

Type your company description here.
This section should be a concise, inspiring, and forward-looking description of your business. Explain your business model, competitive advantages, and plans for growth.

Management Summary
_____________________________________________________________________

Our Organization
Describe the company’s legal structure, organizational structure, and management philosophy here.
Our Team
Type bios of the key leaders here.
Skills Concerns
List your team’s skill gaps here and explain how you will compensate for them.

Industry Background
_____________________________________________________________________

Type your industry background here.
This is where you include information like the industry growth rate, number and size of competitors, and barriers to entry. Be sure to include a list of your sources in the appendix.

Competitive Analysis
_____________________________________________________________________

Type your competitive analysis here.
This is where you analyze specific competitors. Have a section for each competitor in which you describe the competitor and name the key differences between their company and yours, with an eye towards showing your competitive advantages.

Market Analysis
_____________________________________________________________________

Type your market analysis here.
Here is where you segment the market. Describe each target market, its wants and needs, and how your company will address those wants and needs.

Marketing Plan
_____________________________________________________________________

Type your marketing plan here. Describe each of the four Ps: product, price, place and promotion!
Unique Selling Proposition
This section, also occasionally titled “customer value proposition”, should describe your product and the unique value that it offers to each of your target markets.
Positioning
Explain the position that your brand will occupy in the consumer’s mind. Is this product high-end? Bargain? Rugged? Sleek? Friendly? High-tech?
Consider using this format for your positioning statement: “For [target customers] who are dissatisfied with [products they have used], our product is a [product type or category] that provides [key benefit]. Unlike [competing products], we have [feaetures that competing products don’t have]. ”
Pricing Strategy
Describe your pricing strategy, including the prices you will charge, how these prices compare to competitors, and any deals or packages you might offer.
Distribution
Explain where and how your product will be sold, and demonstrate that this fits in with your brand positioning.
Promotional Strategy
Describe your plans for advertising and promoting your product. This includes which advertising media you will use, how you will promote your product through additional channels such as public relations and personal selling, and how your strategy will grow or change over time.

Operations Plan
_____________________________________________________________________

Our executive and business development and support team will be in this office.
Production Office:
Bucharest
Romania
Our web development and programming team is located in this location.

Staffing and Training:

Our staff will be hired according to experience and education in their field. Our production staff includes project manager, front end and back end programmers, web developers, UI design engineers etc, We will have other employees for sales and customer service representatives for marketing, sales and service. The staff will be onboarded and mentored for 2 weeks and will maintain a high standard through the corporate education and training for new employees. A employee skill and expectations checklist will be drafted to monitor their quality of service first three months. Programmers will be given specific assignments and valued on completion of the assignment. Sales team will have targets quarterly to monitor their performance.
Personnel:

Financial Plan

_____________________________________________________________________
Capital Requirements
List capital requirements for your business, as well as any funds that have already been raised. Explain how these funds will be used.
Summary Financial Projections
Consider including a table that summarizes the key details of your financial plan. We’ve included a template below; see the S’Naps Sample Business Plan for an example.

2018 2019 2020
Revenue
Operating profit
Operating margin
Net income
Net margin

Assumptions
Describe the assumptions that underpin your financial projections. Include expected growth rates and fixed expenses. Explain how you arrived at your assumptions and show that they are in line with industry expectations.
Break-even Analysis
Explain how long you have projected it will take for your business to break even and calculate the sales that will be required for the business to cover its costs.
Risk & Reward Analysis
Describe the expected rate of return and the likelihood of achieving that rate.
Exit Strategy
Explain how investors will receive their initial investments back, plus any returns.
Financial Statements
Include your projected income statement, cash flow, and balance sheet.  We recommend building your financial statements in Excel. If you need help, Smartly has a course on Creating Financial Statements in Excel. You can either copy and paste these statements into this document or attach them separately as an appendix.

Appendix A: Sources

 
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BUSINESS PLAN TEMPLATE & GUIDE WITH SAMPLE | QUESTIONS AND ANSWERS

/in /by

Executive Summary
_____________________________________________________________________

Type your executive summary here.
Remember, the executive summary can vary widely from plan to plan. Keep it concise and focus on the information that your reader will care about most. Use subheadings, bullet points, and graphics wherever applicable.
Keep in mind that many successful executive summaries begin with a problem/solution section, in which the consumer’s problem and the product’s solution for it are succinctly described.

Company Description
_____________________________________________________________________

Type your company description here.
This section should be a concise, inspiring, and forward-looking description of your business. Explain your business model, competitive advantages, and plans for growth.

Management Summary
_____________________________________________________________________

Our Organization
Describe the company’s legal structure, organizational structure, and management philosophy here.
Our Team
Type bios of the key leaders here.
Skills Concerns
List your team’s skill gaps here and explain how you will compensate for them.

Industry Background
_____________________________________________________________________

Type your industry background here.
This is where you include information like the industry growth rate, number and size of competitors, and barriers to entry. Be sure to include a list of your sources in the appendix.

Competitive Analysis
_____________________________________________________________________

Type your competitive analysis here.
This is where you analyze specific competitors. Have a section for each competitor in which you describe the competitor and name the key differences between their company and yours, with an eye towards showing your competitive advantages.

Market Analysis
_____________________________________________________________________

Type your market analysis here.
Here is where you segment the market. Describe each target market, its wants and needs, and how your company will address those wants and needs.

Marketing Plan
_____________________________________________________________________

Type your marketing plan here. Describe each of the four Ps: product, price, place and promotion!
Unique Selling Proposition
This section, also occasionally titled “customer value proposition”, should describe your product and the unique value that it offers to each of your target markets.
Positioning
Explain the position that your brand will occupy in the consumer’s mind. Is this product high-end? Bargain? Rugged? Sleek? Friendly? High-tech?
Consider using this format for your positioning statement: “For [target customers] who are dissatisfied with [products they have used], our product is a [product type or category] that provides [key benefit]. Unlike [competing products], we have [feaetures that competing products don’t have]. ”
Pricing Strategy
Describe your pricing strategy, including the prices you will charge, how these prices compare to competitors, and any deals or packages you might offer.
Distribution
Explain where and how your product will be sold, and demonstrate that this fits in with your brand positioning.
Promotional Strategy
Describe your plans for advertising and promoting your product. This includes which advertising media you will use, how you will promote your product through additional channels such as public relations and personal selling, and how your strategy will grow or change over time.

Operations Plan
_____________________________________________________________________

Our executive and business development and support team will be in this office.
Production Office:
Bucharest
Romania
Our web development and programming team is located in this location.

Staffing and Training:

Our staff will be hired according to experience and education in their field. Our production staff includes project manager, front end and back end programmers, web developers, UI design engineers etc, We will have other employees for sales and customer service representatives for marketing, sales and service. The staff will be onboarded and mentored for 2 weeks and will maintain a high standard through the corporate education and training for new employees. A employee skill and expectations checklist will be drafted to monitor their quality of service first three months. Programmers will be given specific assignments and valued on completion of the assignment. Sales team will have targets quarterly to monitor their performance.
Personnel:

Financial Plan

_____________________________________________________________________
Capital Requirements
List capital requirements for your business, as well as any funds that have already been raised. Explain how these funds will be used.
Summary Financial Projections
Consider including a table that summarizes the key details of your financial plan. We’ve included a template below; see the S’Naps Sample Business Plan for an example.

2018 2019 2020
Revenue
Operating profit
Operating margin
Net income
Net margin

Assumptions
Describe the assumptions that underpin your financial projections. Include expected growth rates and fixed expenses. Explain how you arrived at your assumptions and show that they are in line with industry expectations.
Break-even Analysis
Explain how long you have projected it will take for your business to break even and calculate the sales that will be required for the business to cover its costs.
Risk & Reward Analysis
Describe the expected rate of return and the likelihood of achieving that rate.
Exit Strategy
Explain how investors will receive their initial investments back, plus any returns.
Financial Statements
Include your projected income statement, cash flow, and balance sheet.  We recommend building your financial statements in Excel. If you need help, Smartly has a course on Creating Financial Statements in Excel. You can either copy and paste these statements into this document or attach them separately as an appendix.

Appendix A: Sources

 
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MARKETING MANAGEMENT ASSIGNMENT QUESTIONS UAE

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Online Marketing Management Assignment Questions UAE

As a marketing consultant, construct a business report for an organization of your choice, covering the following five aspects of Marketing Management:

Question 1:

With the use of appropriate marketing models and concepts, critically examine the current market position of one of your chosen organization’s products.

Question 2:

In light of the above findings, state and justify THREE marketing objectives that your chosen organization should pursue for this product over the next three-year period.

Question 3:

Identify three target segments, and demonstrate how your chosen company will develop loyalty with those consumers over the strategic three-year horizon.

Question 4:

How would you use the Marketing Mix and other marketing tools to position your brand in a competitive industry?

Question 5:

In the Annexure to the report, you must outline the key areas of study and research you have undertaken and then specify the literature and other evidence sources you have used to complete the requirements of this assignment.”
Place an order with us to get a customized paper similar to this or any related topic. NB: The assignment will be done from scratch and it
will be 100% original.

 
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THE SEVEN SUPPLY CHAIN COMMANDMENTS

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The Seven Supply Chain Commandments

Traditional supply chain practices are inadequate in todays highly competitive and volatile world – they need to be dynamic, as well as able to adjust rapidly and cost effectively to fast-changing market conditions. In studies carried out by Accenture management consultants of how organisations design and manage their supply chains for superior performance – across various industries and geographies – seven notable supply chain imperatives have been identified.
Articulate a clear value-creation algorithm
This requires a clear understanding of how the company or business unit can create value for customers, looking at two propositions. The value proposition considers what the company or business unit is known for and how it is differentiated in the marketplace. The growth proposition looks at where the business needs to focus to generate current and future growth in terms of customers, products, channels to market and geography. Defining both propositions is crucial in achieving high supply chain performance.
2.  Approach the supply chain as a comprehensive value delivery system
This means moving away from the traditional and rigid “plan, buy, make, move” model to take a far more comprehensive view. The supply chain should be seen as a holistic network of suppliers, plants, distributors, retailers and various other internal and external stakeholders that all participate in the sale, delivery, design and production of a company’s goods and services.
3.  Segment the supply chain and consistently adapt it to the characteristics of each segment
Not all customers are equal so a one-size-fits-all approach is inappropriate in today’s operating environment. It is better to create a number of supply chain configurations that can deliver across multiple channels and products in different markets, mindful that, in general, the minority of customers provide the majority of the profits.
4.  Optimise the global operations architecture for scale, access, flexibility and risk mitigation
This requires converting the worldwide footprint and reach of a business into a competitive advantage and achieving the correct balance between local, regional and global considerations.
5.  Selectively invest for mastery in differentiating capability areas
A company’s value proposition (as defined in the first imperative) will help determine the supply chain areas in which the organisation should excel, as well as those in which it should maintain average performance. A high performer need only excel in one or two key domains, such as fulfillment and planning, and need only perform close to average on the rest. Excelling in every area would require too much internal investment. This imperative means a baseline level of acceptable competence across all supply chain capabilities, with operational excellence in a few critical areas.
6.  Deploy information systems that deliver insightful analytics, alignment and responsiveness
This means enabling levels of co-ordination and alignment throughout the supply chain network. To avoid conflicting decisions in the chain, performance expectations must be aligned throughout the organisation.
7.   Drive process execution discipline with the right talent, powered by a culture that enables high performance
People and culture are sometimes considered intangible issues and so are avoided. But these concepts can be measured and should be integrated with the overall business strategy and managed proactively. A supply chain high performer devotes greater attention to developing and executing a strategic approach to talent, and assessing, measuring, and improving specific cultural traits. It will consider issues such as retirements, shrinking labour pools, the emergence of new talent sources, virtual methods of working and any growing divisions in the workforce culture.

High performing supply chain

These seven imperatives, when effectively combined, create a high performance supply chain. They establish a differentiated, sustainable value proposition at lower relative cost. High- performing companies can remain dynamic and relevant, optimise the right parts of their supply chains at the right times and outperform and achieve breakthrough performance. A business that excels in these seven imperatives will be better positioned to develop, source, manufacture and distribute superior products at a lower cost. It will more effectively anticipate customer needs and meet them profitably. It will reduce inventory and transport costs, maximise throughputs, uptime and equipment effectiveness. It will increase revenue, profit, cash flows and shareholder value. To achieve this, constant evaluation of and investment in the supply chain is required, regardless of the business cycle.
Source: Adapted from an article by Kamendran Govender in Supply Management, 2010
—————————————————————————————————————————
The word count is 5,000 words (+/- 10%) with indexed headings & subheadings in the following format:

  • A Cover Page
  • Table of Contents
  • Introduction
  • Body
  • Conclusion
  • Reference Section

# The Harvard Referencing System must be adopted with in-text citations.

 
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