Assignment Tasks:

Before Attempting Your Assignment

• You are required to read and understand the contexts of the Executive MBA Operations and Supply Chain Management course for an understanding of the concepts before attempting this
• You are required to read the attached article – The Seven Supply Chain
• You may also make reference to other pertinent published articles over the web and books. In such cases, you need to properly cite the references in accordance to the Harvard Referencing System.

 
Part 1: Answer the following 3 Questions.

1. Make a critical analysis of any five of the seven supply chain commandments mentioned in the
2. The studies carried out by Accenture from across various industries and geographies focused probably on profit making Identify the similarities and differences of supply chain objectives and strategies in the public sector with those of the private sector.
3. Explain why traditional supply chain practices are inadequate in today’s business environment.

Part 2: Answer the following 4 Questions.

1. The term “supply chain management‟ does not have a universally agreed definition. Consider three different views of supply chain management. Provide your definition of “supply chain management‟.
2. Explain how supply chain strategies should be aligned with corporate Support your answer with appropriate examples.
3. The concept of sustainability in procurement has become very popular over the past years. Should a private sector organisation apply the principles of sustainability in its procurement of goods and services? To what extent your answer would differ in the case of a public sector organisation?
4. Integrating supply chain partners is very difficult without the use of information technology. Identify few successful large companies which are currently using four information technology tools to integrate its supply chain partners and discuss how each of these tools contributes to their

 
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The word count is 5,000 words (+/- 10%) with indexed headings & subheadings in the following format:

• A Cover Page
• Table of Contents
• Introduction
• Body
• Conclusion
• Reference Section

# The Harvard Referencing System must be adopted with in-text citations.

 

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IKEA SWOT Analysis

Introduction

IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today it is the world’s largest furniture retailer, recognized for its Scandinavian style. The majority of IKEA’s furniture is flat-pack, ready to be assembled by the consumer. This allows a reduction in costs and packaging. IKEA carries a range of 9,500 products, including home furniture and accessories. This wide range is available in all IKEA stores and customers can order much of the range online through IKEA’s website. There are 18 stores in the UK to date, the first of which opened in Warrington in 1987. In July 2009 IKEA opened a store in Dublin too – its first in Ireland.
IKEA stores include restaurants and cafés serving typical Swedish food. They also have small food shops selling Swedish groceries, everything from the famous meatballs to jam. Stores are located worldwide. In August 2008 the IKEA group had 253 stores in 24 countries, with a further 32 stores owned and run by franchisees. It welcomed a total of 565 million visitors to the stores during the year and a further 450 million visits were made to the IKEA website. IKEA sales reached 21.2 billion Euros in 2008 showing an increase of 7%. The biggest sales countries are Germany, USA, France, UK and Sweden. In 2008 IKEA opened 21 new stores in 11 countries and expects to open around 20 more in 2009 as part of its strategy for growth.
Low prices are one of the cornerstones of the IKEA concept and help to make customers want to buy from IKEA. This low price strategy is coupled with a wide range of well designed, functional products. IKEA’s products cater for every lifestyle and life stage of its customers, who come from all age groups and types of households. This is vital in times when the retail sector is depressed, as it increases IKEA’s potential market.
Since it was founded IKEA has always had concern for people and the environment. The IKEA vision ‘to create a better everyday life for the many people’ puts this concern at the heart of the business. IKEA has responded to the public’s rising concern for sustainability in its choice of product range, suppliers, stores and communication. It has also spotted business potential in providing sustainable solutions. IKEA’s concern for people and the environment encourages it to make better use of both raw materials and energy. This keeps costs down and helps the company to reach its green targets and have an overall positive impact on the environment.
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