Assessment Task 1: Written Questions

Task summary

• This is an open book test, to be completed in the classroom.
• A time limit of 1 hour to answer the questions is provided.
• You need to answer all of the written questions correctly.
• Your answers must be word processed and submit to the assessor.

Required

• Access to textbooks/other learning materials
• Computer and Microsoft Office
• Access to the internet

Timing
Your assessor will advise you of the due date of this assessment.
Submit

• Answers to all questions

Assessment criteria

All questions must be answered correctly in order for you to be assessed as having completed the task satisfactorily.

Re-submission opportunities

You will be provided feedback on their performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task.
If any parts of the task are not satisfactorily completed,the assessor will explain why, and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date.
You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal.
You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.

Written answer question guidance

The following written questions use a range of “instructional words” such as “identify” or “explain”, which tell you how you should answer the question. Use the definitions below to assist you to provide the type of response expected.
Note that the following guidance is the minimum level of response required.
Analyse – when a question asks you to analyse something, you should do so in in detail, and identify important points and key features. Generally, you are expected to write a response one or two paragraphs long.
Compare – when a question asks you to compare something, you will need to show how two or more things are similar, ensuring that you also indicate the relevance of the consequences. Generally, you are expected to write a response one or two paragraphs long.
Contrast – when a question asks you to contrast something, you will need to show how two or more things are different, ensuring you indicate the relevance or the consequences. Generally, you are expected to write a response one or two paragraphs long.
Discuss – when a question asks you to discuss something, you are required to point out important issues or features and express some form of critical judgement. Generally, you are expected to write a response one or two paragraphs long.
Describe – when a question asks you to describe something, you should state the most noticeable qualities or features. Generally, you are expected to write a response two or three sentences long.
Evaluate – when a question asks you to evaluate something, you should do so putting forward arguments for and against something. Generally, you are expected to write a response one or two paragraphs long.
Examine – when a question asks you to examine something, this is similar to “analyse”, where you should provide a detailed response with key points and features and provide critical analysis. Generally, you are expected to write a response one or two paragraphs long.
Explain – when a question asks you to explain something, you should make clear how or why something happened or the way it is. Generally, you are expected to write a response two or three sentences long.
Identify – when a question asks you to identify something, this means that you are asked to briefly describe the required information. Generally, you are expected to write a response two or three sentences long.
List – when a question asks you to list something, this means that you are asked to briefly state information in a list format.
Outline – when a question asks you to outline something, this means giving only the main points, Generally, you are expected to write a response a few sentences long.
Summarise – when a question asks you to summarise something, this means (like “outline”) only giving the main points. Generally, you are expected to write a response a few sentences long.

Assessment Task 1 Instructions

Provide answers to all of the questions below:

1. Outline two organisational policies and procedures that are relevant to marketing.
2. Analyse the following information on products and services and, based on your analysis, recommend an appropriate marketing communication method. Provide a rationale for your recommendation.

Product
Nature Care Products is an Australian owned producer of natural skin care products. Its main target groups are professional women aged 25 – 55. The company wishes to promote its products as high quality, eco-friendly products. Currently products are sold online and through health care shops. However, the company wishes to find other media options that fit its branding image. Being a profitable company, it can afford to spend at least $50,000 on marketing.
Service
Grow Management Consultants provide leadership development services to businesses. The company has been established for six months only and has 5 clients. The company would like to expend its client based but due to limited funds is seeking advice on low cost and effective media options.

3. Outline how the development of new products or services can provide marketing opportunity options for a business, both in existing and new markets.
4. Describe the purpose of the marketing mix and each of its components.
5. Describe three key principles of consumer behaviour and their influences on consumer buying behaviour
6. Describe how consumer behaviour impacts on determining the marketing mix.
7. Describe the product life cycle and its impact on the marketing mix.
8. Describe three types pricing strategy that a business could adopt
9. Describe three types of promotional strategy that a business could use.
10. Describe the three types of distribution strategy,
11. Outline two statistical techniques that can be used to gather and analyse marketing information.

Student’s name:
Did the student provide a sufficient and clear answer that addresses the suggested answer for the following?		Completed successfully		Comments
		Yes	No
Question 1
Question 2
Question 3
Question 4
Question 5
Question 6
Question 7
Question 8
Question 9
Question 10
Question 11
Task Outcome:	Satisfactory   ¨			Not Satisfactory   ¨
Assessor signature
Assessor name
Date

 

Assessment Task 2: Marketing Mix Selection Project

Task summary
This assessment task requires you to identify and report on a suitable marketing mix for a case study company.
This assessment is to be completed in the simulated work environment in the RTO.
Required

• Access to textbooks/other learning materials
• Computer with Microsoft Office and internet access
• Marketing Mix Report Template

Timing
Your assessor will advise you of the due date of these submissions.
Submit

• Draft of an email along with marketing mix report

Assessment criteria

For your performance to be deemed satisfactory in this assessment task, you must satisfactorily address all of the assessment criteria. If part of this task is not satisfactorily completed,you will be asked to complete further assessment to demonstrate competence.

Re-submission opportunities

You will be provided feedback on their performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task.
If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date.
You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal.
You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.

Assessment Task 2 Instructions

Carefully read the following:
Local Realtors are a Real Estate company operating in Melbourne, Victoria Familiarise yourself with the company and its vision in the Case Study document.
For the purposes of this assessment, assume that you are the Marketing Manager of Local Realtors and that your assessor is the Managing Director.
Complete the following activities:

1. Write a marketing mix report

Ensure that you understand the products and/or services provided by the business, marketing objectives, target customers, pricing and promotional and distribution methods, as well as desired positioning.
You will also need to conduct research about the external environment that the business is operating in, for example, current economic conditions, legal or political factors that affect the business and consumer needs and preferences in relation to the product/service offered by the business.
You will use all of the above information to prepare your report. Your report must address all of the following:

1. Overview of the company and its objectives, desired position and target market characteristics
2. An evaluation of components of the marketing mix as follows:

Product/Service:

• Who is the product or service aimed at?
• What key features and benefits does the product or service provide?
• What will be the most important features or benefits of the product or service in relation to the target market?

Price:

• What is the business’ approach to pricing?
• How will pricing of the product or service affect take up of the product or service?
• Considering the factors above, what price should the product or service be offered at?
• Should any additional price variables be considered such as discounts?

Promotion:

• What possibilities are there for promoting the product/service?
• What targeting strategies could be used?
• What is the best way/s to promote the product/service?

Place:

• What possible distribution channels are there for the product/service?
• What is the best way/s to distribute the product/service?
• People and Customer service:
• What type and level of customer service are provided to customers?
• What customer service will be provided from the product/service?

3. Analysis of varying the marketing mix

• the importance of each component of the marketing mix.
• Impact of varying components of the marketing mix. For example, if the price for the product or service was varied, how would this affect the promotion?
• at least four examples of how varying a marketing mix variable affects another part of the marketing mix variable.

4. Determination of the final marketing mix

• External environmental factors that may impact on the selected marketing mix, for example, economic conditions, the political or legal environment?
• Effect of identified environmental factors on the marketing mix?
• Consumer priorities, needs and preferences that affect the marketing mix for the product/service.
• Impact of marketing objectives (including positioning as identified in the marketing objectives), as well as target customer characteristics have on the selected marketing mix?

5. Recommended marketing mix for the product or service based on a review of all factors.

Although not every one of these points and questions can be conclusively answered for this case study, you are expected to show that you understand the point being discussed. If it does not directly apply to the case study, state why, and how it could be relevant in another situation.
The report should be approximately 3 to 4 pages long.
Use Marketing Mix Report Template to guide your work.

2. Prepare a draft of an email to be sent to the Managing Director (your assessor).

The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.
It should introduce and summarise the contents of the attachment.
Submit your Marketing Mix Report along with the draft of email.

Assessment Task 2 Checklist

Student’s name:
Did the student:	Completed successfully		Comments
	Yes	No
Provide an analysis of overview of the company and its objectives, desired position and target market characteristics?
Provide an analysis of: Who is the product or service aimed at? What key features and benefits does the product or service provide? What will be the most important features or benefits of the product or service in relation to the target market?
Provide an analysis of pricing of product/service including: General approach to pricing? Impact of price on demand? Recommended pricing strategies? Additional price variables to be considered such as discounts?
Provide an analysis of:promotional methods including: The range of promotional methods? Targeting strategies? Recommended promotional methods?
Provide an analysis of the range of distribution channels and recommended way/s to distribute the product or service?
Provide an analysis of:provision of type and level of customer service are provided to customers and intended customer service?

Provide an analysis of varying the marketing mix including: The importance of each component of the marketing mix. Impact of varying components of the marketing mix. For example, if the price for the product or service was varied, how would this affect the promotion? at least four examples of how varying a marketing mix variable affects another part of the marketing mix variable?
Provide an analysis of the impact of external factors including: External environmental factors that may impact on the selected marketing mix, for example, economic conditions, the political or legal environment? Effect of identified environmental factors on the marketing mix?
Provide an analysis of consumer priorities, needs and preferences that affect the marketing mix for the product/service?
Provide an analysis of the impact of marketing objectives (including positioning as identified in the marketing objectives), as well as target customer characteristics have on the selected marketing mix?
Provide an analysis of recommended marketing mix for the product or service based on a review of all factors?
Use effective written communication skills to clearly explain concepts and ideas?
Task Outcome:	Satisfactory   ¨			Not Satisfactory   ¨
Assessor signature
Assessor name
Date

 

Assessment Task 3: Marketing Mix Adjustment Report

Task summary
For this assessment task,the you are required to develop a short report about adjusting the marketing mix for the case study based in response to lower than expected sales.
This assessment is to be completed in the simulated work environment in the RTO.
Required

• Access to textbooks/other learning materials
• Computer with Microsoft Office and internet access
• Case Study
• Revised Marketing Mix Report Template

Timing
Your assessor will advise you of the due date of these submissions.
Submit

• Draft of an email along with revised marketing mix report

Assessment criteria

For your performance to be deemed satisfactory in this assessment task, you must satisfactorily address all of the assessment criteria. If part of this task is not satisfactorily completed, you will be asked to complete further assessment to demonstrate competence.

Re-submission opportunities

You will be provided feedback on their performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task.
If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date.
You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal.
You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.

Assessment Task 3 Instructions

Carefully read the following:
It is 1 year later, and the marketing mix that you had selected has not resulted in the desired increase in sales.

• Whereas Local Realtors’ business goal was to exceed $1.7 million in revenue in the first year, but only $1.5 million in revenue was realised.
• Due to an economic contraction over the last year, first home purchases dropped 10%.
• The company’s share of the first-time couples’ house purchase business increased 2%.
• The proportion of leads that have been converted into sales has remained constant

As a result, you need to review the marketing mix and provide a brief report on recommended changes.
In developing your report, you should take into account that the Managing Director has indicated that any changes must ensure that overall business objectives are still met, as well as the desired positioning as expressed in the marketing objectives in the Marketing Plan.
You have also been asked to ensure than the change incurs either minimal or no expenses.
Complete the following activities:

1. Write a revised marketing mix report

The report should address each of the points below.

• An analysis of market trends in Melbourne real estate over the last twelve months, and whether this may have affected Local Realtors’ results.
• A review of any changes to legislation (such as negative gearing, or lending restrictions, and whether this may have affected Local realtors’ results.
• An analysis of each component of the marketing mix and possible reasons as to why this component of the marketing mix may have not led to the increase in sales desired.
• Based on the information that your assessor has given you, an analysis of which component/s of the marketing mix should be changed and why.
• Testing marketing mix components. Choose two components of the marketing mix changes that you have suggested and outline how their influence on overall performance could be tested.
• An assessment of how you think changing the component/s of the marketing mix affect the business’ performance, especially with regard to sales.
• An assessment of how you believe changing the component of the marketing mix will affect the business’ customers
• How you consider the changes you suggest still meet business objectives
• Whether changes to the marketing mix will incur further expenses

Although not every one of these points and questions can be conclusively answered, you are required to demonstrate that you understand the point being discussed.
The report should be approximately 2 to 3 pages long.
Use Revised Marketing Mix Report Template to guide your work.

2. Prepare a draft of an email to be sent to the Managing Director (your assessor).

The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.
It should introduce and summarise the contents of the attachment,
Submit your Revised Marketing Mix Report along with the draft email.

Assessment Task 3 Checklist

Student’s name:
Did the student:		Completed successfully		Comments
		Yes	No
Provide an analysis of external environmental factors that may impact on the marketing mix, for example, economic conditions, the political or legal environment?
Monitor their marketing mix against company performance and isolate components that could be tested?
Report on component/s of the marketing mix that could be changed and why?
Assess how changing the component/s of the marketing mix affect the business’ performance?
Assess how changing the component of the marketing mix may affect the business’ customers?
Discuss how changes to be made to marketing mix can still ensure that business objectives are met?
Discuss how changes to the marketing mix will ensure that minimal or no further expenses are incurred?
Task Outcome:	Satisfactory   ¨			Not Satisfactory   ¨
Assessor signature
Assessor name
Date

 

Assessment Task 4: Marketing Mix Case Study

Task summary
This assessment task requires you to review a case study and provide answers to questions based on the case study
The questions and their answers should be provided in a new Word document andsaved as Case Study Report.
This assessment is to be completed in the simulated work environment in the RTO.
Required

• Access to textbooks/other learning materials
• Computer with Microsoft Office and internet access

Timing
Your assessor will advise you of the due date of these submissions.
Submit

• Case study report

Assessment criteria

For your performance to be deemed satisfactory in this assessment task, you must satisfactorily address all of the assessment criteria. If part of this task is not satisfactorily completed, you will be asked to complete further assessment to demonstrate competence.

Re-submission opportunities

You will be provided feedback on their performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task.
If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date.
You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly, or have other appropriate grounds for an appeal.
You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.

Assessment Task 4 Instructions

Listen to, or read the case study at the following link:
http://businesscasestudies.co.uk/parcelforce-worldwide/using-the-marketing-mix-to-drive-change/introduction.html#axzz2YPRzq8SW
Answer the questions below.
Each question should be answered in approximately one paragraph.

• What was the key starting point for Parcelforce Worldwide in adjusting the marketing mix?
• What were the key outcomes of the research conducted into Parcelforce Worldwide’s services?
• What changes did Parcelforce Worldwide make to its pricing strategies to meet identified needs and why?

1. What changes did Parcelforce Worldwide make to its distribution strategies and why?
2. What promotional strategies is Parcelforce Worldwide using to meet identified needs? How does the company decide on which promotional activities give the best return on investment?
3. Describe one further change that Parcelforce Worldwide could make to any aspect of the marketing mix.
4. What do you think was a key success factor for Parcelforce Worldwide in adjusting its marketing mix?

Assessment Task 4 Checklist

Student’s name:
Did the student provide a sufficient and clear answer that addresses the suggested answer for the following?		Completed successfully		Comments
		Yes	No
Question 1
Question 2
Question 3
Question 4
Question 5
Question 6
Question 7
Task Outcome:	Satisfactory   ¨			Not Satisfactory   ¨
Assessor signature
Assessor name
Date

 

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Assessment Overview

This Student Assessment Booklet includes all your tasks for assessment of BSBWHS501, Ensure a safe workplace
About your assessments
This unit requires that you complete five (5) assessment tasks. You must complete all tasks with a competent result to achieve competency for this unit. Please read the information below about each task included in this assessment.

Assessment Task 1	Task 1–Knowledge test You must correctly answer all 11 questions to show that you understand the knowledge required of this unit.
Assessment Task 2	Task 2 – Develop& present your operational plan You must assume the role of Operations and Finance Manager for King Edward VII College and meet with the CEO to discuss and then develop an operational plan.
Assessment Task 3	Task 3 – Manage acquisition of resources: You must liaise with the Human Resources Manager to organise staffing requirements and organise the required equipment for the new campuses.
Assessment Task 4	Task 4 – Operational planning, monitoring and reviewing project You must monitor and review the operational performance for King Edward VII College and report to the CEO.

Student Information

What is competency?
To complete assessment tasks satisfactorily you will need to demonstrate competence – but what does this mean?
In the Australian vocational education and training system, the concept of competence, is defined as: “The ability to perform tasks and duties to the standard expected in the workplace”.  Competence involves the application of specific skills, knowledge and attitudes to the work performance in an industry, an industry sector or an enterprise. Competence is rarely achieved in a one-off demonstration. It needs to be developed holistically – that is, bringing a range of skills and knowledge together – and over time in a real or simulated workplace. To achieve competence, you need to demonstrate that you can perform a given task to the standard defined in an endorsed unit of competency.
How to submit your assessments?
When you have completed each assessment you will need to submit it to your assessor. Instructions about submission can be found at the beginning of each assessment task. Make sure you photocopy your written activities before you submit them – your assessor will put the documents you submit into your student file. These will not be returned to you.
Assessment Task Cover Sheet
At the beginning of each task in this booklet, you will find an Assessment Task Cover Sheet. Please fill it in for each task, making sure you sign the student declaration.
Your assessor will give you feedback about how well you went in each task, and will write this on the back of the Task Cover Sheet.
Assessment outcomes
Once the assessment has been completed the student will be given the result within 14 days. Once the student has satisfactorily completed the required assessments for a unit of competency he/she will receive an outcome of C (Competent) or otherwise NYC (Not Yet Competent) in which case the student is entitled to apply for a resubmission of the assessment.
Reasonable adjustments
Wherever possible, trainers/assessors will make reasonable adjustments to training and assessment processes to ensure all people are treated equally in the training and assessment process.
Students who have special needs may be allowed reasonable adjustment at the time of assessment in line with the Albright Institute’s Policy and Procedures.
To meet the needs of all learners’ adjustments can be made to the way assessments are conducted but not to the requirements of the assessment. The purpose of these adjustments is to enhance fairness and flexibility so that the specific needs of students can be met.
Examples of reasonable adjustments

• providing additional time for student to practice the assessment tasks
• presenting questions orally for students with literacy issues
• asking questions in a relevant practical context
• adapting machinery and equipment to make it more easily used
• presenting work instructions in diagrammatic or pictorial form instead of words and sentences
• simplifying the design of tasks

It is the responsibility of each assessor to assess students’ needs and make whatever reasonable adjustments are practicable to maximise a students’ opportunity to demonstrate their competence.
Assessment re-submission
If a student is deemed NYC (not yet competent) the Trainer/Assessor (TRN) will explain why and inform the student of what needs to be completed in order to demonstrate competence.
Re-assessment for assessments only occurs if the student has previously submitted the assessment or has missed the relevant session(s) and has been afforded special consideration which is approved by the Administration department.
If the result for the first submission of an assessment is NYC, students will be given two re-submission opportunities to achieve a competent result (this re-assessment is conducted free of charge). A suitable time will be arranged for the reassessment to occur within 14 days of the completion of the unit in question. Should a student either not make an attempt within this time frame (in spite of all efforts by Albright Institute, its Trainer/Assessor and administration staff to have the student attend a reassessment session) or the student does not achieve a satisfactory result after two re-assessments they may be charged for another attempt.
Should the student still not achieve competence after these assessment attempts, it will be necessary for them to re-enrol in (repeat) the unit of competence at a cost.
Assessment appeals
You can make an appeal about an assessment decision by filling an appeal form. Ask for an appeal for from a student support officer. Refer to Albright Institute’s Assessment Policy for more information about our appeals process.
Plagiarism Policy
All student work must be written in their own words, except where acknowledged through quotations and referencing. Plagiarism is a serious offence; Albright Institute may impose severe penalties on students who plagiarise.
For more information on Plagiarism and Cheating refer to Albright Institute’s policies.

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Assessment Task 1 –Coversheet

Students: Please fill out this cover sheet clearly and accurately. Make sure you have kept a copy of your work.

Student and Submission Details
Student Name		Student ID
Unit Code and Name		Date of submission
STUDENT DECLARATIONI declare that these tasks are my own work. None of this work has been completed by any other person. I have not cheated or plagiarised the work or colluded with any other student/s. I have correctly referenced all resources and reference texts throughout these assessment tasks. I understand that if I am found to be in breach of policy, disciplinary action may be taken against me.
Student Signature

Assessor To Complete
Assessment Task	Task Result	Date		Type Of Submission
Knowledge Test	□ C (Competent)□ NYC (Not Yet Competent) □NA (Not Assessed)			☐ First submission☐ First re-submission ☐ Second re-submission
Assessor feedback
Assessor Name			Date
Assessor Signature

Performance Criteria
The project meets the following requirements:		Satisfactory	Unsatisfactory	Not Present
P1
P2
P3
P4
P5
P6
P7
P8
P9
P10
P11
P12
P13
P14
P15

Assessment Task 1 –Knowledge Test

Knowledge Test
Assessment task description	This is the first (1st) assessment task you have to successfully complete to be deemed competent in this unit of competency.The assessment task is comprised of eleven (11) questions requiring written answers You must answer all questions and submit them to your Trainer/Assessor to be deemed satisfactory in this task It is estimated that this task will take between 2 and 3 hours to complete You will receive your feedback within two weeks – you will be notified by your Trainer/Assessor when results are available.
Applicable conditions	All knowledge tests are untimed and are conducted as open book tests (this means you are able to refer to your textbooks). You must read and answer all questions. You may neatly handwrite or use computers to answer the questions. You must complete the task independently. No marks or grades are allocated for this assessment task. The outcome of the task will be Satisfactory or Not Satisfactory. As you complete this assessment task you are predominately demonstrating your written skills and knowledge to your trainer/assessor. The trainer/assessor may ask you relevant questions on this assessment task to ensure that this is your own work.
Resubmissions & reattempts	Where a student’s answers are deemed not satisfactory after the first attempt two further resubmissions will be allowed. You must speak to your Trainer/Assessor if you have any difficulty in completing this task. For more information, please refer to your trainer/assessor.
Location	This assessment task may be completed manually, via a learning management system or an independent learning environment. Your trainer/assessor will provide you further information regarding the location of completing this assessment task.
Instructions to the participant to complete this assessment task:	All questions must be answered satisfactorily for the written assessment to be deemed competent.Please write your responses in the space provided on this assessment. You may attach separate sheets if required. You must include the following particulars in the footer section of each page of the attached sheets: Student ID or Student Name Unit ID or Unit Code Course ID or Course Code Trainer and assessor name Page numbers Appropriate references/citations are required. The participant must complete all questions unassisted by the assessor or other personnel, but may refer to reference material as may be needed.
Resources Required:	This written assessment. Student workbook Computer with word processing software and access to the Internet
Reasonable Adjustment:	If theparticipantis unable to undertake the written assessment as designed, an interview (verbal questioning) may be used as an alternate approach.
How your trainer/assessor will assess your work:	This assessment task requires the student to answer all the questions Answers must demonstrate the student’s understanding and knowledge of the unit. If all assessment tasks are deemed Satisfactory (S), then the unit outcome is Competent (C) If three or more of the assessment tasks is deemed not satisfactory, then the unit outcome is Not Yet Competent (NYC) If your trainer/assessor has marked your assessment as NYC you will be granted two attempts to resubmit the work in order to achieve a Competent result (C) Once all assessment tasks allocated to this Unit of Competency have been undertaken, your trainer/assessor will complete an Assessment Details and Results Sheet to record the unit outcome. The outcome will be either Competent (C) or Not Yet Competent (NYC).
What needs to be submitted:	An answer to all questions written either in this assessment or written on separate sheets if required/preferred.You may attach separate sheets if required. You must include the following particulars in the footer section of each page of the attached sheets: Student ID or Student Name Unit ID or Unit Code Course ID or Course Code Trainer and assessor name Page numbers

Assessment Task 1 – Knowledge Test

Question 1:	Explain the purpose of an Operational Plan and the role of an Operational Plan in achieving the organisation’s objectives.
Answer:	An operational plan is also known as work plan. It is an outline of what your
	Organisation will focus on for the near future. The aim of this plan is to provide
	the clear picture specially to direct people to perform day to day tasks required
	in running organisation. The role of an operational plan is to set out the strategies
	Of tasks, Within budget and meeting quality standards.

 

Question 2:	Outline the information that is usually included in an Operational Plan.
Answer:	An operational plan set out the tasks that a business needs to perform in order to
	reach a certain outcome. It is a blueprint of sorts outlines these are what, who
	when and how much:
	WHAT: – Strategies and tasks that should be taken.
	WHO:– Who takes responsibilities for any task?
	WHEN: – Set time period in which the strategies and tasks must be done.
	HOWMUCH: – How much funds/money require for complete each task.
	WHATIF: -what is the substitutional plan in case of failed first plan.

 

Question 3:	Explain a typical process for developing an operational plan.
Answer:

 

Question 4:	Explain the purpose of a budget.
Answer:

 

Question 5:	Outline a typical budgeting process.
Answer:

 

Question 6:	Explain the purpose of key performance indicators.
Answer:

 

Question 7:	Discuss four approaches to developing key performance indicators.
Answer:

 

Question 8:	Discuss the concept of a balanced scorecard as an alternative approach to measuring business performance through key performance indicators.
Answer:

 

Question 9:	Explain the concept of benchmarking as a way of assessing business performance.
Answer:

 

Question 10:	Provide a definition of a PCBU and outline their key responsibilities.
Answer:

 

Question 11:	Explain in your own words a document management system and how you would develop and implement that system within your organisation.
Answer:

 

TASK 2 –Develop & present your operational plan

Develop & present your operational plan
Assessment task description	This is the second (2nd) assessment task you have to successfully complete to be deemed competent in this unit of competency.The assessment task is comprised of a series of activities and questions that need to be answered and submitted to your Trainer/Assessor to be deemed satisfactory in this task. This task requires you to assume the role of Operations and Finance Manager for King Edward VII College and meet with the CEO to discuss and then develop an operational plan.
Applicable conditions	All knowledge tests are untimed and are conducted as open book tests (this means you are able to refer to your textbooks). You must read and answer all questions. You may neatly handwrite or use computers to answer the questions. You must complete the task independently. No marks or grades are allocated for this assessment task. The outcome of the task will be Satisfactory or Not Satisfactory. As you complete this assessment task you are predominately demonstrating your written skills and knowledge to your trainer/assessor. The trainer/assessor may ask you relevant questions on this assessment task to ensure that this is your own work.
Resubmissions & reattempts	Where a student’s answers are deemed not satisfactory after the first attempt two further resubmissions will be allowed. You must speak to your Trainer/Assessor if you have any difficulty in completing this task. For more information, please refer to your trainer/assessor.
Location	This assessment task may be completed manually, via a learning management system or an independent learning environment. Your trainer/assessor will provide you further information regarding the location of completing this assessment task. Your assessor will provide you with the due date for this assessment
Information about the role-play	Please note that the task includes participation in the role play. The aim of the task is to; Develop and present a draft operational plan to your CEO (role played by your trainer/assessor) This type of learning provides a controlled environment in which role players can practice skills, roles and processes. In addition to preparing your own role play, learning is reinforced by observing other team members and offering comments and constructive feedback. This role play focuses on the elements and performance criteria for the unit of competence, which is available on the training package website http://training.gov.au. You have to present your role play to your trainer/assessor on the due date. Reasonable adjustment will be allowed for those candidates who are eligible to receive it. Prior to commencing this task, read through the instructions and assessment information carefully.
Instructions to the participant to complete this assessment task:	All questions must be answered satisfactorily for the written assessment to be deemed competent.Please write your responses in the space provided on this assessment. You may attach separate sheets if required. You must include the following particulars in the footer section of each page of the attached sheets: Student ID or Student Name Unit ID or Unit Code Course ID or Course Code Trainer and assessor name Page numbers Appropriate references/citations are required. The participant must complete all questions unassisted by the assessor or other personnel, but may refer to reference material as may be needed.
Resources Required:	Access to textbooks and other learning materials Access to a computer with Internet and software such as Microsoft Office Operational Plan template (to be provided by the assessor) King Edward VII College Strategic Plan (to be provided by the assessor) Meeting space Access to at least two other class members for role play.
Reasonable Adjustment:	If theparticipantis unable to undertake the written assessment as designed, an interview (verbal questioning) may be used as an alternate approach.
How your trainer/assessor will assess your work:	This assessment task requires the student to answer all the questions Answers must demonstrate the student’s understanding and knowledge of the unit. If all assessment tasks are deemed Satisfactory (S), then the unit outcome is Competent (C) If three or more of the assessment tasks is deemed not satisfactory, then the unit outcome is Not Yet Competent (NYC) If your trainer/assessor has marked your assessment as NYC you will be granted two attempts to resubmit the work in order to achieve a Competent result (C) Once all assessment tasks allocated to this Unit of Competency have been undertaken, your trainer/assessor will complete an Assessment Details and Results Sheet to record the unit outcome. The outcome will be either Competent (C) or Not Yet Competent (NYC).
What needs to be submitted:	Draft Operational Plan (Part A) Final Operational Plan (Part B) Role play checklist

 

Assessment Task 2

Case Study
King Edward VII College has been operating for five years. The College is based in Melbourne CBD and offers a range of courses in management, marketing, human resources and international business and currently has around 500 students enrolled across all of its courses. Courses are offered at all levels from Certificate II to Graduate Diploma. The College is very popular due to its competitive pricing structure, innovative teaching methods and state of the art facilities.
The College currently employs 24 staff members that include the CEO, a Marketing Manager and Marketing Assistant, Human Resources Manager, Operations and Finance Manager, Administration Manager, Office Assistant, Receptionist, Academic Manager, Student Services Officer and approximately 14 trainers.
Due to the success of the College, the College plans to establish two additional campuses, one in Brisbane and one in Sydney. The plan is for the Brisbane campus to commence operating in January 2020 and Sydney in April 2020. Ideally, campuses will be located close to the CBD and a maximum rental budget of $500,000 per annum in Sydney and $400,000 in Brisbane has been allocated.
With regard to staffing at each campus, it is anticipated that initially each campus will require a receptionist, student services officer and 4 trainers. The receptionist and student services officer positions will be permanent, full-time staff and the 4 trainers will be contract staff.
Existing staff at the Melbourne campus will complete all other staff functions until such time as student numbers increase substantially. It is anticipated that maximum student numbers at the new campuses will be up to 60 students per campus in the first 12 months of operations.
The College will also need to purchase a range of office equipment for the new campuses, as well as furniture for 100 students per campus.
The College has kept the expansion plans very quiet due to their competition hot on their heels. They are waiting for the Trademarks to come through so need to protect their intellectual property throughout the process.
Instructions
Part A

• Complete the following activities:

1. Develop draft Operational Plan

Review and analyse the scenario information and the Strategic Plan in order to identify all the actions that will need to be documented in your plan so that the College’s objectives can be achieved.
Use the template provided to write your plan. As a minimum your Operational Plan must address:

• The strategies
• The timeframe
• Responsible roles
• Budget – this information may be purely fictional
• Resource requirements (including renting suitable commercial properties, staffing requirements, fit outs of the new campuses, equipment requirements and marketing collateral)
• Recruitment of human resources, including strategies for recruitment & induction according to the organisations HR management policies
• SMART key performance indicators to measure performance
• Monitoring processes (including mentoring & coaching that will be made available for individuals and teams)
• Risk management plan to deal with operational plan contingencies
• References – record the sources of information that you have used in your research.

Ensure that you plan is written clearly and concisely in a language suitable for a variety of staff across an organisation, is formatted in a professional manner, is grammatically correct and free from errors.

2. Submit your draft plan to your assessor, requesting a meeting to discuss and approve the plan.

Part B
Role Play – Meet with your CEO

1. Consult on draft Operational Plan.

Meet with the CEO (your assessor) to discuss your operational plan. The purpose of this meeting is to obtain feedback and approval to move forward to the implementation stage.
Discuss your plan with your assessor and record suggestions and feedback as you go. During the meeting you will need to demonstrate well developed verbal and non-verbal communication and interaction skills, including negotiation and leadership.
Include the agreed feedback and suggestions into your plan and submit a final copy to your assessor. Your assessor will confirm the approval to move forward in writing.
Part C
Finalise your operational plan
Following your meeting with your CEO and based on the recommendations s/he has made, you are required to update your operation plan before moving forward to the implementation stage.
You will need to include the agreed feedback and suggestions into your plan and submit a final copy to your assessor. Your assessor will confirm the approval to move forward in writing.
Role Play Checklist
 
Student Name: ________________________        Student ID: _______________________________
 
Date of Assessment: ___________________        Signed: __________________________________
 

To be assessed as satisfactory (S) in this assessment task the participant needs to demonstrate competency & ability in the following critical aspects of evidence	S	N/S	Comments and feedback to student
a)      Research, analyse and document resource requirements and develop an operational plan in consultation with relevant personnel, colleagues and specialist resource managers
b)      Develop and/or implement consultation processes as an integral part of the operational planning process
c)      Ensure the development and presentation of proposals for resource requirements is supported by a variety of information sources and seek specialist advice as required
d)      Obtain approval for the plan from relevant parties and explain the plan to relevant work teams
e)      Plan and implement systems to ensure that mentoring and coaching are provided to support individuals and teams to effectively, economically and safely use resources
f)        Presents information to a range of audiences using appropriate register, vocabulary and paralinguistic features.Listens and comprehends information from a variety of spoken exchanges with clients, co-workers and other stakeholders Confirms understanding through questioning and active listening

Assessors Name: ________________________    Title: _______________________________
 
Signed: _________________________________   Date: ______________________________
 

TASK 3- Manage acquisition of resources

Manage acquisition of resources
Assessment task description	This is the third (3rd) assessment task you have to successfully complete to be deemed competent in this unit of competency.Students are required to demonstrate that they can: Develop and implement strategies to achieve the operational plan Plan and manage human resource acquisition for an operational plan For this task you are required toliaise with the Human Resources Manager to organise staffing requirements and organise the required equipment for the new campuses. It is estimated that this task will take between 1 and 1.5 hours to complete
Applicable conditions	All knowledge tests are untimed and are conducted as open book tests (this means you are able to refer to your textbooks). You must read and answer all questions. You may neatly handwrite or use computers to answer the questions. You must complete the task independently. No marks or grades are allocated for this assessment task. The outcome of the task will be Satisfactory or Not Satisfactory. As you complete this assessment task you are predominately demonstrating your written skills and knowledge to your trainer/assessor. The trainer/assessor may ask you relevant questions on this assessment task to ensure that this is your own work.
Resubmissions & reattempts	Where a student’s answers are deemed not satisfactory after the first attempt two further resubmissions will be allowed. You must speak to your Trainer/Assessor if you have any difficulty in completing this task. For more information, please refer to your trainer/assessor.
Location	This assessment task may be completed manually, via a learning management system or an independent learning environment. Your trainer/assessor will provide you further information regarding the location of completing this assessment task. Your assessor will provide you with the due date for this assessment
Instructions to the participant to complete this assessment task:	All questions must be answered satisfactorily for the written assessment to be deemed competent.Please write your responses in the space provided on this assessment. You may attach separate sheets if required. You must include the following particulars in the footer section of each page of the attached sheets: Student ID or Student Name Unit ID or Unit Code Course ID or Course Code Trainer and assessor name Page numbers Appropriate references/citations are required. The participant must complete all questions unassisted by the assessor or other personnel, but may refer to reference material as may be needed.
Resources Required:	Access to textbooks and other learning materials Access to a computer with Internet and software such as Microsoft Office. Case study in Assessment Task 1 King Edward VII College Policy and Procedure Documents (to be provided by the assessor) King Edward VII College Equipment list (to be provided by your assessor).
Reasonable Adjustment:	If theparticipantis unable to undertake the written assessment as designed, an interview (verbal questioning) may be used as an alternate approach.
How your trainer/assessor will assess your work:	This assessment task requires the student to answer all the questions Answers must demonstrate the student’s understanding and knowledge of the unit. If all assessment tasks are deemed Satisfactory (S), then the unit outcome is Competent (C) If three or more of the assessment tasks is deemed not satisfactory, then the unit outcome is Not Yet Competent (NYC) If your trainer/assessor has marked your assessment as NYC you will be granted two attempts to resubmit the work in order to achieve a Competent result (C) Once all assessment tasks allocated to this Unit of Competency have been undertaken, your trainer/assessor will complete an Assessment Details and Results Sheet to record the unit outcome. The outcome will be either Competent (C) or Not Yet Competent (NYC).
What needs to be submitted:	Written correspondence to their assessor.

Assessment Task 3

Part A: Organise human resources requirements
Instructions
Review the King Edward VII College Recruitment and Selection Policy and Procedure.
In line with the policy and procedure you will need to liaise with the CEO and the Human Resource Manager in writing to ensure that the required staff are recruited as follows:

1. You are required to write an email to your CEO and the Human Resource Manager which contains a request for approval of the positions required for the expansion as per the case study and the given scenario.
2. This email also needs to contain information on how, once the additional staff are recruited, their performance will be monitored and reviewed (KPI’s).

Details including timelines for recruitment, the location of the positions and whether the College’s name should be included in the recruitment advertisement will need to be included in the email. Remember that the College needs to protect their intellectual property for this expansion project.
Ensure your communications are clear and concise, grammatically correct and free of errors.
Submit your written correspondence to your assessor.
Part B: Organise equipment requirements

1. Review the King Edward VII College Purchasing Policy.
2. Imagine that you have recently developed this purchasing policy in preparation for the expansion of the College. In order to ensure the administration team procure the equipment for the new campuses in accordance with the new policy, send a memo or email to the administration team outlining:

• The purpose of the purchasing policy and the need to ensure that all purchases are made You should summarise the key messages of the policy as per the purchasing principles.
• The required information for purchase of equipment for new campuses as follows:
• Description of equipment required, the number and type to be made as per existing campus (see list provided by your assessor)
• Required timelines for the purchase of the equipment
• Requirement to receive and approve quotes as per purchasing policy.

Ensure your communications are clear and concise, grammatically correct and free of errors.
3.   Submit your written correspondence to your assessor.
 

TASK 4 – Operational planning, monitoring and reviewing project

Operational planning, monitoring and reviewing project
Assessment task description	This is the forth (4th) assessment task you have to successfully complete to be deemed competent in this unit of competency.For this task students are to monitor and review the operational performance for King Edward VII College and report to the CEO. It is estimated this assessment task will take between 2 & 3 hours to complete
Applicable conditions	All knowledge tests are untimed and are conducted as open book tests (this means you are able to refer to your textbook during the test). You must read and answer all questions. You may neatly handwrite or use computers to answer the questions. You must complete the task independently. No marks or grades are allocated for this assessment task. The outcome of the task will be Satisfactory or Not Satisfactory. As you complete this assessment task you are predominately demonstrating your written skills and knowledge to your trainer/assessor. The trainer/assessor may ask you relevant questions on this assessment task to ensure that this is your own work.
Resubmissions & reattempts	Where a student’s answers are deemed not satisfactory after the first attempt two further resubmissions will be allowed. You must speak to your Trainer/Assessor if you have any difficulty in completing this task. For more information, please refer to your trainer/assessor.
Location	This assessment task may be completed manually, via a learning management system or an independent learning environment. Your trainer/assessor will provide you further information regarding the location of completing this assessment task. Your assessor will provide you with the due date for this assessment
Instructions to the participant to complete this assessment task:	All questions must be answered satisfactorily for the written assessment to be deemed competent.Please write your responses in the space provided on this assessment. You may attach separate sheets if required. You must include the following particulars in the footer section of each page of the attached sheets: Student ID or Student Name Unit ID or Unit Code Course ID or Course Code Trainer and assessor name Page numbers Appropriate references/citations are required. The participant must complete all questions unassisted by the assessor or other personnel, but may refer to reference material as may be needed.
Resources Required:	Access to textbooks and other learning materials Access to a computer with email software and Internet King Edward VII College – Profit and Loss Statement (to be provided by the assessor).
Reasonable Adjustment:	If theparticipantis unable to undertake the written assessment as designed, an interview (verbal questioning) may be used as an alternate approach.
How your trainer/assessor will assess your work:	This assessment task requires the student to answer all the questions Answers must demonstrate the student’s understanding and knowledge of the unit. If all assessment tasks are deemed Satisfactory (S), then the unit outcome is Competent (C) If three or more of the assessment tasks is deemed not satisfactory, then the unit outcome is Not Yet Competent (NYC) If your trainer/assessor has marked your assessment as NYC you will be granted two attempts to resubmit the work in order to achieve a Competent result (C) Once all assessment tasks allocated to this Unit of Competency have been undertaken, your trainer/assessor will complete an Assessment Details and Results Sheet to record the unit outcome. The outcome will be either Competent (C) or Not Yet Competent (NYC).
What needs to be submitted:	Part A: Report on profit and loss Memos regarding resource usage Screenshots of work folders. Part B: Role Play Checklist.

 

Assessement Task 4 – Monitor & review operational performance

Part A: Monitor & review operational performance
Instructions
Imagine you are reviewing the company’s performance for the two new sites for six months from July to December 2020.
You will be provided with a profit and loss account for review, which you will be required to analyse and provide a report to the CEO outlining performance in relation to the budget.
You have also been asked to review costs associated with electricity, office supplies and water as a means of assessing the company’s use of resources.
Based on the performance of the company, you will also be required to seek a variation to the Operational Plan to recruit two new Academic Managers, one for each campus. This is because the higher than expected student numbers led to a lack of time for the existing Academic Manager to manage all three campuses.

1. Analyse the information provided in the interim Profit and Loss Account including:

• calculation of net profit or loss for each campus
• calculation of variances between actuals and budgeted expenses – noting that variances of up to and including 10% are acceptable and do not need to be reported

2. Based on your analysis of the profit and loss account, develop a short report to send to the CEO that:

• outlines financial performance based on the figures in the profit and loss account
• identifies variances higher than 10%
• compare the performance of each campus
• recommends solutions in relation to expenditure items where variances are higher than 10%
• seeks a variance to the original operational plan – due to the large number of enrolments – to recruit two new Academic Managers, one for each campus

Ensure your report is structured in a logical format that makes use of headings. You may also include graphs and charts to visually represent your data. Submit your report to your assessor.

3. Based on your review of the expenditure on energy usage as documented in the profit and loss account, you are required to develop and send a memo to all staff with regard to effective and economical use of resources. The purpose of the memo is to coach staff in using resources wisely and so you should include at least 10 simple actions that all staff can follow to conserve energy.
4. The final part of this task requires you to organise all of the documents that you have developed for Assessment Tasks 1, 2, 3 and 4 into logical folders that are named appropriately (you will need to create new electronic folders on your computer). Submit a screen shot of each folder and its contents to your assessor.

Part B: Role play: Meet with the CEO

5. Negotiate the recommendations for a variation in the Operational Plan.

Meet with the CEO (your assessor) to discuss your variation recommendation of employing two Academic Managers.
The purpose of this meeting is to use your skills to gain approval for the variation from the CEO (your assessor). This means that you will need to demonstrate a range of high level communication and interaction skills such leadership, influence, negotiation and collaboration. You may decide how to present this information to gain the approval. You will have 10 minutes to do so.
Ensure that you make arrangements with your assessor for access to any type of equipment for your meeting.
Based on your meeting with the CEO, your assessor will approve the variation to the operational plan.

 

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