To complete this assignment review the outline of a marketing plan found @ http://www.quickmba.com/marketing/plan/. The outline explains what is included in each of the sections of a marketing plan.
Support your paper with a minimum of four (4) peer reviewed articles published in the last five years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.
Length: 10-12 pages not including title page and references
Your response should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.
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Signature Assignment Rubric
The following is the criteria that will be used to grade your signature assignment.
Criteria
Content (15 points)
Points
1
Develop a marketing strategy and plan using appropriate template including summary and conclusion.
5
2
Included all required analysis (e.g. situation, customer, competitor, SWOT)
5
3
Included market segmentation and marketing strategies.
5
Organization (5 points)
1
Paper is 10-12 pages (organized and presented in a clear manner) with correct spelling, grammar, and sentence structure. Included a minimum of four scholarly references published in the last five years, with appropriate APA formatting applied to paper and to citations and paraphrasing.

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