Using the Communication Plan Guidelines handout provided in this week’s Required Resources, complete Part I of the Communication Plan.
Support your Application Assignment with specific references to all resources used in its preparation. You are to provide a reference list for all resources, including those in the Learning Resources for this course.
Your written assignments must follow APA guidelines. Refer to the Publication Manual of the American Psychological Association to ensure your in-text citations and reference list are correct.
Communication Plan
Part of the planning process is creating a communication plan document. The communication plan is a detailed outline of your public health campaign and includes all the elements from planning, communications, marketing, and public relations to evaluation. It is also an iterative process and you must be willing to make adjustments to the plan as necessary.
For this Application Assignment, use the Communication Plan Guidelines handout located in this week?s learning resources to begin drafting Part I of the Communication Plan.
Resources:
Course Text: Marketing Public Health: Strategies to Promote Social Change
Chapter 6, “Planning Process”
Handout: Communication Plan Guidelines

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Digital Marketing individual assignment

Digital Marketing individual assignment
Order Description
70% extended essay on attracting and retaining customers [3,500 words]
Your task is to compare and contrast a well-known multi-channel firm and a well-known dot com firm (i.e. 1 firm of each type).
1. On page 1 the standard KBS cover page plus a word count.
2. On the next page the Table of Contents [TOC] page which includes all headings and page numbers after the TOC.
3. On the next page the Executive Summary [400 words approx].
4. Introduce your work, explain your choice of firms giving key background on the firms [500 words].
5. Compare and contrast the key methods the firms you have looked at use to attract online customers [950 words].
6. Using the model outlined by Anderson and Swaminathan (2011), which will be covered in lectures and seminars, compare and contrast how the two firms drive customer
satisfaction, which in turn influences loyalty [950 words].
7. Identify the most important 3 things you have learnt from doing the assessment [350 words].
8. Briefly conclude your work, summarising your findings and areas you think you could be looked at in more detail [350 words].
9. Reference list with full details provided.
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