Change and Leadership (715N1)

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University of Sussex
Department of Business & Management
Change and Leadership (715N1)
2016-2017 Term I
Assessment 2: Essay (70%)
The essay has a word limit of 1000 words (+/- 10%) excluding references.
Topic: Leadership and Change
Students should critically explain how leaders influence the internal environment of
an organisation (e.g. strategies, systems and procedures, practices, people and
products etc.), essentially demonstrating how different leadership approaches have
an effect on organisational change, identifying the strengths and limitations of that
approach. As part of the discussion, students need to ascertain the role of leadership
and their inter-relationship with organisational structure, and culture as related to
organisational change.
Students should demonstrate an understanding of leadership and change for an
organisation from the private, public or voluntary sector.
The suggested reading for the module can act as a starting point for the essay, but
you are required to conduct additional research using ‘a wide range of sources’.
Please carefully review the Library’s business and management resources for journal
articles, databases and other published information.
Instructions
You should employ Harvard referencing and maintain professional levels of writing
style, spelling and punctuation. The font size should be 12 point (Times New Roman
or Arial) and you should use 1.5 or double line spacing.
All essays should be typed and e-submitted on Study Direct. Note the submission
date and read the procedure on how to submit your work: See
http://www.sussex.ac.uk/tel/submission/students. The process will involve ‘turnitin’,
which will check the originality of documents. If students have copied or plagiarised
from other sources, this will be detected and dealt with accordingly (see below).
A cover sheet should be attached.

 
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The research essay is a case study of one Hollywood film made after 1967

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B. Research essay (4,500 words) (70% of module grade)
The research essay is a case study of one Hollywood film
made after 1967, which locates it in some of its commercial
and cultural contexts.
This is not primarily a textual analysis as such, but rather a
study that traces connections between your chosen film and
some of its historical contexts.
The film text is important to your study. However, you will be
investigating it via their assembly, marketing, and critical
reception, although the exact balance between these areas
of inquiry will vary from case to case. (For instance, if your
film is from an earlier decade, you might want to pursue how
their critical and cultural reputation has changed over time.)
The choice of film is up to you. It could be anything from a
low budget ‘independent’ production to a blockbuster. Either
way, your choice must be agreed in discussion with your
tutor, and should not be one of the set films screened during
the module. You may obviously draw on existing published
commentaries on your film, if they exist, but you must clearly
reference this work, and show evidence of your own
independent research and analysis.
Tutorials to discuss your research essay will be available in
week 12.
Some initial questions to ask about your case study film:
o Marketing considerations shape the assembly of
Hollywood films from the outset. What can you find out about
the key selling points of your film which persuaded its
financial backers to put it into production?
o What useful and / or problematic connotations and public
images did stars, director, genre and subject matter bring to
the production 'package'?
o What theories and histories are you able to draw on to
make sense of the ways in which your film came to be
produced, marketed and commented on?
o You will need to research and analyse some of a range of
materials and paratexts in circulation around your film – eg:
adverts, reviews and press coverage, 'branded'
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merchandise (if applicable), aimed at extending social /
cultural reach and establishing for each film one or more
marketable identities. What viewing strategies, pleasures, or
consequences were proposed by these paratexts? Were
there any contradictions or tensions apparent between
them?
o What social issues or cultural debates were raised by your
film? How did the film portray these themes? How were
these factors discussed in journalistic commentary on the
film?
o In addition to analysing these materials, which ‘surround’
your film commercially and culturally, you should also draw
on reading about contemporary Hollywood to put your choice
into relevant contexts (for example, as a blockbuster
franchise or an 'auteur' film, etc).
Remember, the exercise should be analytical rather than
simply a descriptive account of production, marketing and
critical reception.
Remember that you are not trying to evaluate the 'quality' of
your chosen film, nor to assess its success or audience
reactions.
Alongside the generic grading criteria, your work will be
graded according to the following:
• How well and imaginatively have you gathered primary
materials relating to the film?
• How effectively have you related these to relevant issues
and approaches of the module?
• How effectively have you linked the analysis of your film —
in commercial and cultural terms — to your
understanding of their production and circulation
processes?
• How well structured and written is your argument?

 
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BHS0003 International Business

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Assignment Brief
Strategic Choice
Global-Local Dilemma
Local responsiveness pressure
Low
High
High
Low
Internationa
l
strategy
Multi-domestic/Localization
strategy
Global Standardization
strategy
Transnational
strategy
Global integration
Pressures
Pressure for local responsiveness
Low
High
High
Low
Pressure for Global integration
Cosmetics, processed food
Differences in
Consumer tastes / preferences
Infrastructure / practices
Distribution channels
Host government needs
Civil Aircraft;
Bulk chemical
Consumer electronics
Telecommunication services
Retail banking
Integration-Responsiveness Grid: By Industry
Background
The typology builds on the basic framework of C.A. Bartlett and S.
Ghoshal, Managing across Borders: the Transnational Solution ,
The Harvard Business School Press, 1989 (2nd updated edn, 1998);
and S. Ghoshal and N. Nohria, ‘Horses for courses: organizational
forms for multinational corporations’, Sloan Management Review
, vol. 34 (1993), pp. 23–35.
The typology was later confirmed in a large-scale empirical
investigation by A.W. Harzing, ‘An empirical analysis and extension
of the Bartlett and Ghoshal typology of multinational companies’,
Journal of International Business , vol. 32, no. 1 (2000), pp.
101–20.
For a similar typology see M. Porter, ‘Changing patterns of
international competition’, California Management Review , vol.
28, no. 2 (1987), pp. 9–39.
For a critical evaluation see T.M. Devinney, D.F. Midgley and S.
Venaik, ‘The optimal performance of the global firm: formalizing
and extending the integration-responsiveness framework’,
Organization Science , vol. 11, no. 6 (2000), pp. 674–95.
Things to Consider :
Layout
Fonts
Double line spacing
Sentence construction/language
Paragraphs
Referencing
Plagiarism
Good Essay Structure
Is made easier by prior planning
Makes it clear
Sets out your main ideas
Makes it clear how the main ideas relate to each other
Takes the reader through your answer
Helps the reader to remember what you have said
Organises groups of related information in paragraphs
Uses connecting words and phrases to relate each
point/idea to earlier and later points
a model essay structure
Introduction
Arouse the reader’s interest
Set the scene
Explain how you interpret the question
Define or explain key terms if necessary
Identify the issues that you are going to explore
Give a brief outline of how you will deal with each
issue, and in which order
ARGUMENT/MAIN BODY
Contains the points outlined in your introduction.
Use examples from Industries and/or firms.
Do not try to summaries every idea has been
covered in the course so far.
The Conclusion
Draw everything together
Summarise the main themes
State your general conclusions
Make it clear why those conclusions are
important or significant
Do not introduce new material
In the last sentence, sum up your argument
very briefly, linking it to the title
AVOID PLAGIARISM
??
before submission
Carry out a last spell check – do not rely on computer
spellchecker.
Thorough proof read – use a second person if possible.
Read it aloud.
Check referencing – is it in the text AND the
referencing page?
Pages numbered?
Word count 2500 words
Keep a backup copy just in case!!!!!!!!!!!!
Teaching team will look at one draft only (draft should
be sent to your tutor before the 9th of Dec)
Submit electronically via Turnitinuk by 12.00 pm on the 16th
of December 2016
identical hard copy to The Business School by no later than
14:00 (2 pm) on the same day (Friday the 16th of December
2016).
Submission of the assignment after the deadline will result
in the mark being capped at 40%.
Please refer to the student regulations and your student
handbook.
Please note that extension requests are authorised by
Course/Year tutors only, not module leaders.

 
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E-Commerce (BHO0171): e-commerce business models

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Assignment Task
This assignment is a 2500-word essay. Your essay should meet the requirements of the
following question:
“Critically analyse and discuss the impact of online business and revenue models on
traditional business and revenue models. In addition, consider how e-commerce has
impacted traditional business processes especially in relation to supply chains and logistics.
Your essay should discuss the following as a guide:
1. Analysis and understanding of Business within the online environment
2. Critical understanding/discussion and explanation of online business and revenue
models within the context of e-commerce.
3. The role of e-commerce technology in developing strategies that support unique and
distinct e-commerce opportunities.
4. The impact of e-commerce on the supply chain
Learning Outcomes
Knowledge & Understanding
On completion of the module the student will:
1. Critically analyse and understand the nature and form of electronic commerce;
2. Demonstrate an awareness of the issues surrounding the development and
implementation of electronic commerce.
3. Analyse the importance of good technical infrastructure as a basis of electronic
commerce.
5. Critically assess how Internet based technology can help transform current ways of
working. .
Extra Note
Think about the role of information within the online environment. How it has evolved as a
tool for making decisions to something that adds core value to an organisation. To pass
students should show an ability to analyse e-commerce within the business environment and
should be able to successfully determine the role of privacy in building trust and
relationships.
To obtain a high mark the student should be critical in their discussion of online business and
identify the impact of dynamic business models on traditional methods of business. Look at
the role of online technologies as an enabler and as a driver of online business strategy and
competitive advantage. The analysis will be related to the processes of the business as a
whole and will be academically supported and well referenced.
Your essay should have a line spacing of one and a half lines with a times new roman 10
point font. All referencing should conform to Huddersfield University referencing guidelines.
Submission details
Time of submission is 11:59pm on the day of submission. Your essay needs to be submitted
into Unilearn into the relevant submission box.

 
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