SSP503 Online Research Methods and Media Analysis

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Assignment 1: Media Content Analysis
Deadline: Tuesday 13th December, 4pm
Word count: 1500 words (excluding appendices)
Module grade: Accounts for 50% of the SSP503 module
grade
Include an outline of your coding manual as an appendix
Online submission via Turnitin link on LEARN page AND
printed copy submitted to 4th Floor Brockington Building
with cover sheet
Assignment 1: Media Content Analysis
We want you to demonstrate your ability to conduct a small
CA project by doing the following:
Select a topic
Produce a sample using NexisUK
Devise a coding manual and code sheet
Input cases into SPSS
Use SPSS to produce some basic outputs that describe and explain
patterns in your data
Offer some analysis of your findings
Choice of Topic
The coverage of a particular political incident or diplomatic
event
The representation of one or more of
gender/sexuality/ethnicity/religion/social class in coverage of a
particular event or activity
The representation of a particular crime or criminal activity
The representation of a current social issue in coverage of
political policy debates
Choice of Topic
It is important that you choose a
topic that is:
Suitable for quantitative content
analysis (can you count what you
are looking to analyse?)
Not so broad that you have too
much data (i.e. >100 articles) and
not so specific that you have too
little data (i.e. <50 articles)
Has a central questions or problem
Assignment Structure
A recommended structure for the assignment is as
follows:
Research Problem and Questions [~200 words]
Methodological Discussion [~350 words]
Results and Discussion [~750 words]
Conclusion [~200 words]
References
Appendix
Assignment Structure
Research Problem and Questions [~200 words]
Give a short explanation of the rationale for choosing this
topic by outlining the following:
Why you have chosen this question
Its significance in relation to the field of communication and
media studies
The specific things you intend to look for in your sample of
newspaper articles in order to answer the research question
Assignment Structure
Methodological Discussion [~350 words]
With reference to some methodological sources (e.g. Deacon et
al. 2007), describe content analysis and why it is used to conduct
news media analysis, including a brief summary of its strengths
and weaknesses (see Week 2)
Discuss how you applied content analysis to your research
problem (e.g. sampling strategy, unit of analysis, qualification
criteria, variables, values) (see Week 3 and 4)
Assignment Structure
Results and Discussion [~750 words]
Present the most relevant findings from your dataset in an
appropriate form. It is better to present one or two findings in detail
than try to report every observed pattern
If you choose to use tables, graphs or other illustrative outputs, ensure
they are clearly labelled (see Week 5)
Analyse the implications of these findings in relation to your research
question(s)
Assignment Structure
Conclusion [~200 words]
Provide a succinct answer to your research question(s). How has
your study helped to address the research problem?
Provide an evaluation of how your study could be improved by
further research (e.g. larger/different sample; different time
frame; new coding variables and values)
Remember limits to what can be proved and inferred by content
analysis findings (i.e. very difficult to say anything about
producers intentions or audience reception of
This requires you to present a brief report of a quantitative content analysis
investigating textual patterns in the representation of a news issue/event of your
choice.
The aim of the assignment is to practically apply a research method, in this case
content analysis, to a dataset of news articles. This will require an understanding of
the practical and theoretical issues fundamental to conducting quantitative content
analyses, the application of content analysis to a variety of research questions, the
appropriate marshalling of data and the procedures involved in producing findings
relevant to your research question(s). Further, the analysis will rely upon the use of
an online news database and the construction of a small dataset relating to the news
coverage of the chosen issue/event. The assignment will therefore focus
methodologically on choices made in the design and conduct of the study and
analytically on the quality of the arguments made in support of one or two main
findings.
Select sources from the following list. You may choose a single source to compare
how content has changed over time or several sources to compare content between
newspaper title:
The Guardian
The Times
The Daily Telegraph
The Independent
Financial Times
The Daily Mail/Mail on Sunday
The Express
The Daily Star/Sunday Star
The Sun
The Daily Mirror/Sunday Mirror
You must devise a research question based on one topic from the following:
1. The coverage of a particular political incident or diplomatic event (e.g.
China&#39;s President Xi Jinping visit to UK in October 2015)
2. The representation of one or more of
gender/sexuality/ethnicity/religion/social class in coverage of a particular
event or activity (e.g. Female medalists at the London 2012 and Rio 2016
Olympic games)
3. The representation of a particular crime or criminal activity (e.g. Ecstasy use
amongst teenagers in Great Britain)
4. The representation of a current social issue in coverage of political policy
debates (e.g. Immigration in the 2015 General Election campaigns of the
main UK political parties)
A recommended structure for the assignment is as follows:
• Research Problem and Questions [~200 words]
o Choose one of the available research questions.
o Give a short explanation of (A) why you have chosen this question, (B)
its significance in relation to the field of communication and media
studies, and (C) the specific things you intend to look for in your
sample of newspaper articles in order to answer the research
question.
• Methodological Discussion [~350 words]
o With reference to some methodological sources, describe content
analysis and why it is used to conduct news media analysis, including
a brief summary of its strengths and weaknesses.
o Discuss how you applied content analysis to your research problem
(e.g. sampling strategy, unit of analysis, qualification criteria,
variables).
• Results and Discussion [~750 words]
o Present the most relevant findings from your dataset in an
appropriate form. It is better to present one or two findings in detail
than try to report every observed pattern.
o If you choose to use tables, graphs or other illustrative outputs,
ensure they are clearly labelled.
o Analyse the implications of these findings in relation to your research
question(s).
• Conclusion [~200 words]
o Provide a succinct answer to your research question(s). How has your
study helped to address the research problem?
o Provide an evaluation of how your study could be improved by further
research.
• References
Please also include an outline of your coding manual as an appendix.
More detailed guidance will be available on the coursework during the lectures and
on Learn.

 
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MKT9124M: MCs Management and International Business

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Section 2. Module Synopsis
The aim of this module is to provide an understanding of marketing concepts applied in an
international context. The International Marketing and Customers Module is designed to
provide students with a clear comprehension of marketing tools available and their use within
an international environment, understanding the cultural diversity of their customers.
The students will explore cultural difference and similarities, which will enable them to identify
the most effective methods of marketing applications to build and develop an international
marketing portfolio. Social and cultural issues play a major role in the decision making process
in international marketing. A range of theories will be explored to provide a depth of
understanding to culture, the benefits of acculturation to optimise marketing on an
international level. This will encourage versatility of thought in consideration to the customer
from both a business to business and business to customer perspective. Understanding the
customer is vital to ensure success.
Section 3. Outline Syllabus
The module typically covers the following areas:
– International market environment
– Application of the marketing mix from an international perspective
– Segmentation, target and positioning in the international market
– International market research
– Impact of culture on customer behaviour
Section 4. Module Learning Outcomes
LO1 Demonstrate critical awareness of the importance of marketing and its origins
LO2 Identify, explore and exploit the differences between international and domestic marketing
LO3 Understand and appraise the impact of the social and cultural environment on
international marketing decision-making and the messages perceived by target customers
LO4 Analyse and evaluate marketing requirements according to geographic location and
cultural/social issues, identifying developmental scope for effective communication with
customers
Section 5. Learning and Teaching Strategy/Methods
The module consists of lectures and seminars. The lecture programme will encompass the key
theories of international marketing and the customers it encompasses. A range of virtual
learning environment tools will be included in the learning experience. Case studies will be
explored in the seminar environment to contextualise and examine the theory. The Inclusion of
field trips to international organisations will be incorporated when possible.
5
Group Work
The seminar group will be divided into 4 research groups, each group will exchange contact
details and establish effective lines of communication. Methods will be established and agreed
in the group. Independent research and group collaboration will take place to prepare for
seminars, according to instructions given each week. Group presentations within the seminars
will help to build confidence in preparation for the group assessment whilst engaging and
practically applying the theoretical concepts researched during the semester. Acculturation
within the group dynamics and the impact on international marketing and customers will be
considered.
Teaching and Learning: Our Expectations
The module includes a series of 2 hour lectures and 1 hour seminar each week.
The range of lectures and guest lectures aims to provide a fresh, contemporary and interesting
learning experience, providing varying perspectives for a more stimulating learning platform.
Lectures are designed to stimulate further study; to promote self-study and research. Essential
weekly reading in preparation to each lecture is shown on the module lecture/seminar
schedule and additional material and tasks will be given during the semester.
Seminars are interactive and student centred, therefore preparation is essential for success and
optimal learning. Seminars run a week after lectures and are designed to complement the
lecture and the student’s own reading. They help students to apply concepts and theories to a
particular topic through a range of activities.
Attendance at seminars is not optional and you must let your tutor know in advance of any
possible absence from seminars and make sure you catch up on any work you have missed.
The seminar is not a repeat of the lecture and your attendance will help you to understand the
subject in more depth.
Your seminar tutor is there to help you – seek help and advise when you need to. Contact your
tutor by email, advanced appointments are available when needed. Aspire to be interactive
during seminars, an ideal opportunity to ask questions or air concerns.
Blackboard
Please ensure you access the Blackboard site for this module on a regular basis. This will be
where your seminar tutor and/or module coordinator will leave messages and other important
information (e.g. lecture notes, further reading etc.).
Library Learning Advisors
If you require help with information searching, you may need to make an appointment with a
Learning Advisor in the library. Contact the library for further information –
http://library.lincoln.ac.uk Tel: 01255 886222. Your specialist business librarians are:
Daren Mansfield and Martin Osborne (dmansfield@lincoln.ac.uk &amp; mosborne@lincoln.ac.uk).
6
Assessment Method Weighting (%) 2000 Words
Group Presentation 50%
Individual Assignment 50%
Group Presentation 50%
Each research group is to prepare a 15 minute presentation to take place on weeks 9 and 10
during the seminar slot– 2 groups each week – with a 5 minute Q and A session at the end of
each. This will play a crucial part of the research process for your individual assessment.
Presentation Brief:-
The culture of Pipers Crisps is very important to maintaining their brand and working within the
boundaries of their ethical beliefs and values. Considering these factors, how could Pipers
expand their business on an international level?
a) Identify a new target market
b) Analyse the attractiveness of the market for Pipers
c) Propose a market entry plan for Pipers
Ensure the work is academically underpinned and the correct Harvard Reference format
applied.
Direct link to Harvard Referencing:-
http://guides.library.lincoln.ac.uk/ld.php?content_id=23470161
Group A and Group B w/c 21.11.16
Group C and Group D w/c 28.11.16
Guidance
 In the first seminar (w/c 29.9.16), students will be split up into 4 equal-sized groups, each
group will be identified as Group A, Group B, Group C and Group D.
 Effective communication and between group members is essential to create a quality
presentation. Thorough proof reading is imperative to ensure, uniformity of slide content
and style. Rehearsal is important to ensure a professional delivery, staying on time and to
avoid repetition of information with group members.
Refer to Appendix 1 Group assessment grid on page 13.
7
A Good Presentation should:-
Content
Include all group members
Address Task
Demonstrate creativity
Include relevant theory
Justify findings
Compare/contrast
Style/Clarity Expression
Clearly spoken/good pace-notes not
script
Eye contact/smile
Professionalism
Enthusiastic
Well rehearsed
PowerPoint Presentation
Clear &amp; Interesting
Well Designed
Simple
Bullet points only
Supports content
Avoids repetition
Ability to Answer Questions
Confident-at ease
Answer Honestly/accurately
Take turns to answer questions
8
Individual Assessment 50% – 2000 Words +/- 10%
Essay 50%
Further developing on your research for Pipers Crisps write an essay to include the
following:-
a) Identify current global/international marketing activity currently taking place
with Pipers Crisps, identify both traditional and digital methods currently
implemented.
b) To assist identifying potential opportunities for Pipers, explore how the
competing luxury snacks market operate on an International Level.
c) What measures should be taken to ensure effective customer relationships
are established and maintained in both the context of Business to Business
and Business to Customers?
d) What recommendations would you suggest to expand International
Marketing activity for Pipers Crisps with consideration to traditional and
digital methods?
Ensure you apply the correct academic skills; including literature searching, academic
writing styles, argumentation, secondary research and correct referencing.
Direct Harvard Refernce Link:-
http://guides.library.lincoln.ac.uk/ld.php?content_id=23470161
Instructions
 Include a front cover stating:
– Name &amp; student number
– Award (e.g. PG International Business)
– Seminar group and seminar tutor’s name
– Title
– Word count
You need to correctly cite in the body of the assignment and provide a Reference
List and Bibliography at the end. Use the University of Lincolns Harvard Referencing
Handbook to ensure accuracy (exclude from final word count).
 The work must be professionally presented.
 Refer to Appendix 2 Individual assessment marking grid on page 14
 Hand-in Date: Monday 12 th December 2016, hard copies handed in at faculty
office and electronically via Turnitin by 12 noon
Late submissions, whether measured against the original or formally extended
deadline, shall be penalised. The penalty shall consist of a reduction in the mark of
10 percentage points for each whole or partial working day late. This means 10
percentage points of the marks available for the assignment, for example, where an
9
assignment warranting a merit mark of 58% is submitted one day late, then a mark
of 48% shall be recorded.
Please refer to the Postgraduate Regulations for guidance on academic offences
including plagiarism. This document is available on the portal and via blackboard.
http://secretariat.blogs.lincoln.ac.uk/files/2013/03/Taught-Postgraduate-Regulations-
2016-171.pdf
Guidance
 Ensure you have read the assessment question and instructions/guidance
carefully and that you have answered all the questions/points required.
 Use a good range of high quality sources (for example, journal articles, text
books).
 Avoid being too colloquial and use an academic writing style.
 Be careful when using ‘difficult’ words or jargon. Ensure you are using them
correctly.
 Revise your writing style if needed. In some cases the written words do not
convey people’s thoughts successfully. Get a friend to read your work and
crosscheck with him/her that you have actually written what you thought.
How to Submit Your Assignment via Blackboard
1) Go to the module&#39;s Blackboard (International Marketing and Customers
16/17) site.
2) Click: &quot;Assessments&quot; Tab
3) Click: &quot;View/Complete&quot; under the &quot;Assessment 1 – Individual Assignment&quot;.
4) Fill in your personal details.
5) Choose file from your computer
6) Upload
It is your responsibility to keep your email receipt of your Turnitin submission.
You will be able to submit a draft version/s onto the Turnitin site for three weeks
prior to the submission date so that you can see the originality report that is
generated and make any amendments you feel are necessary.  Once the deadline
for submissions has passed (12 noon on 5 th December you will not be permitted to
submit any further versions.
NOTE: Your seminar tutors will NOT read a draft of your work prior to submission.
It is important that you engage in recommended preparatory reading before
lectures and seminars as directed. Additional reading and seminar tasks will be
assigned on a weekly basis
7. INDICATIVE READING
10
Core Text
Doole, I., Lowe, R. and Kenyon, A. (2016) International Marketing Strategy 7th
Edition. London: Cenage Learning
Usnier, J and Lee, J Marketing Across Culture 6 th Edition, Harlow: Pearson (ebook)
Recommended Reading
Cateora, P., Graham, J. and Gilly, M. International Marketing 17 th Edition McGraw
De Mooj, M. (2011) Consumer Behaviour and Culture 2 nd Edition. London: Sage
Hollensen, S. (2017) Global Marketing 7 th Edition Essex: Pearson
Keegan, W. J. and Green, M.(2015) Global Marketing 8 th Edition. Essex, Pearson
Education Limited
Kotler, P. and Keller, K. (2016) Marketing Management 15 th Edition Essex: Pearson
Schneider, Susan C., Barsoux, Jean-Louis (2002) Managing Across Culture 3 rd Edition
Harlow: Pearson
Academic Journals:-
Science Direct
Journal of Retailing
Journal of Business Research
Journal of Retailing and Consumer Services
Emerald
European Journal of Marketing
Journal of Consumer Marketing
International Journal of Retail and Distribution Management
ABI Inform / Pro Quest
Academy of Marketing Science Review
Journal of Consumer Behaviour
Journal of Consumer Marketing
Journal of Consumer Research
Ebsco Host EJS
International Journal of Research in Marketing
International Review of Retail, Distribution and Consumer Research
Journal of Consumer Marketing
You can access all library information directly via the library
website: http://library.lincoln.ac.
 

W/C Lecture  1 Lecture  2 Seminar  
Required Reading – Prior to Lecture (additional tasks given in seminars)
 
1
26.09.16		 Introducing Module
Research Support-		 International Marketing No Seminars Chapter 1- Doole & Lowe
Chapter 1–Usunier & Lee
2
03.10.16		 Economics & Trade
Prof Ian Barnes
 		 Culture Process
 
 		 Introductions
Form Research Groups-		 Chapter 2 – Doole & Lowe
Econtent: Localization Is the Key to Going Global With Content Marketing- Minski
 
3
10.10.16		 Cross Cultural Consumer Behaviour Pipers Crisps
Alex Albone Marketing Director
 		 Case study
The Parable		 Chapter 3- Doole & Lowe Chapter 5–Usunier & Lee
Journal of Business Research: Hofstede’s dimensions of culture in international marketing studies – Soares Et.al
4
17.10.16
 		 Social & Cultural Considerations in International Marketing Market Research
Qualitative & Quantitative Research
Nick Taylor 		Mini Presentation Brief – Pepsi
Pipers Crisps
 		 Chapter 4 -Doole & Lowe Chapter 7–Usunier & Lee
Journal of Business Research: Acculturation to the global consumer culture:
Scale development and research paradigm -Cleveland & Laroche
5
24.10.16		 Globalisation Acculturation Mini Presentations
Group Workshop
 		 Chapter 6 -Doole & Lowe
International Marketing Review: Global marketing managers: Improving global marketing strategy through soft skill development: Griffith & Hoppner
6
31.10.16
 		  
 
Relationships in the International Supply Chains
Dr. Martin Hingley
 
 		 Social & Cultural Factors-International Marketing
Dr. Nigel Hardiman
 		 Mini Presentations
 
Case Study
 		 Chapter 10-Doole & Lowe
The Management of International Distribution & Logistics
Chapter 11–Usunier & Lee International Distribution & Sales Channel
International Journal of Quality and Service Sciences: A standardised approach to the world? IKEA in China – Johansson & Thelander
7
07.11.16		 International Product & Service Management
 		 Intercultural Marketing Strategy
Ruchi Aggarwal		 Monday 7th Landrover/
Jaguar Trip
Case Study
 		 Chapter 7 -Doole & Lowe – Market Entry Strategies
Chapter 8–Usunier & Lee- Intercultural Marketing Strategy
International Marketing Review: International e-marketing: opportunities & issues -Sheth & Sharma
8
14.11.16
 		 International Communications Morgan KcKinley International Recruitment
Guest Lecture Gerald Fitzgerald		  
Mini Presentations
Presentation Workshop
 		 Chapter 8 -Doole & Lowe
International Product & Service Management
Knowledge & Process Management Article: Global Market & Commercials:
Understanding Cultural Diversities – Calabrese Et. al
9
21.11.16		 International Distribution & Sales Channel Intercultural Marketing Communications Presentations
 		 Chapter 9 -Doole & Lowe
International Communications
Chapter 13 & 14 –Usunier & Lee
Intercultural Marketing Communications
Research for Presentation Preparation
10
28.11.16		 Pricing Assignment Support Presentations
 		 Chapter 11 – Doole & Lowe
Pricing for International Markets
Chapter 10–Usunier & Lee
The Critical Role of Price in Relational Exchange
CIO Wealth Management Research : Prices and earnings-anon
 
11
05.12.16
 		 Working in a Global Environment
Guest Lecture – Judy Turner		 International Marketing Testimonies
 		 Assignment Support
Clinic		 Assignment Research
12
12.12.16
Essay Hand-in		 SWOT Technology
 		 Testimony
Workshop
 		 Chapter 12 – Doole & Lowe
Technology Enabled Sustainable International Marketing
 
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Marketing Politics

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Question
1500 word essay worth 50% of marks for this
module, answering either:
‘Compare and contrast the development of
electoral marketing campaigns in the US and UK.
Consider the similarities as well as differences in
their evolution’.
‘What do you consider to be the major
continuities as well as changes in the marketing of
politics over the last hundred years’.
Additional Question
Ultimately has the marketing of politics
enriched or undermined the democratic
process? Discuss with reference to at least
two different countries
Tips
The following do not contribute to your word count:
Images- use illustrations such as stills of adverts
you will use in your essay to help develop your
analysis
References- include links to the web archives you
consulted and used
Appendix- can be used to provide purely factual
and descriptive material on the examples you
used. Supply this after your Reference section.

 
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Technology Management MODULE CODE: MG5598

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Brunel Business School
Master of Science
TITLE: Technology Management MODULE CODE: MG5598
Intention and aims
The central theme in MG5598 is to study methodologies and techniques for technology management. Concepts and theories have
been introduced in lectures to help you understand the relevant issues. This coursework provides opportunity to demonstrate your
understanding through self-study in a given topic. This coursework is designed to help you develop your understanding of the recent
developments in technology management.
Activity
You are required apply theories and common practices in technology management to an organisation of your own choice and to write
an essay in a given topic area and issues regarding a new product / service development (both the organisation and the topic
area/issues to be investigated need to be agreed by your module tutor, without such agreements, you will NOT receive credit).
Task 1:
Individual Essay (with 2500 words maximum, excluding references and appendixes) on (1) feasibility investigation is required to be
produced. It will examine and analyse the possibilities that develop a new product/service for a given organisation; (2) project report,
it must be written in a professional style while adhering to the principles of good essay writing. The essay should be structured to
enhance readability and use appropriate references following the Harvard method.
Consider the given organisation and analyse how the principles of technology management can be applied for business
development. Provide suggestions and recommendations. Bear in mind that the analysis and discussion are required to be specific
to your chosen organisation with related literatures, theories and practices. This coursework provides the following opportunities to:
 Evaluate concepts, theories and issues related to opportunities and processes for new business development;
 Evaluate the strategic and operational implications of decisions on new business development;
 Analyse factors influencing new technology management and business development decisions;
 Identify emerging opportunities and challenges.
MG5598 Coursework 2015-16
MG5598 Technology Management
Page 2 of 5
It should address at least the following elements:
1, the development of a new product, or a new service, or both, for example, for the industry domains of Internet-based companies;
2, involvement of new technology / innovative idea / new strategy / new theory; //* / means or *//
3, business idea / business model;
4, design/prototype/pilot test;
5, development/ assessment/ evaluation.
StudentID-MG5598-cw.doc, e.g. 06983782-MG5598-cw.doc
Include your student id number as the name of the file, and “doc” as the file extension. Before submitting the file check that it can be
opened and that it is readable. Re-submissions will not be permitted after the submission deadline. Files received in an unreadable
form (e.g. corrupted or wrong format) may be subject to penalty and/or given a grade F. Ensure that your student ID is displayed in
the coversheet (in the title page of the essay).
Important note
Please be conscious of avoiding any possibility of suspicion of plagiarism. It is very easy to detect similarities at the structural level of
documents, even if superficial features differ. The examiner may deem unexplained similarities in essays are unreasonably included
and designate an “irregularity”, which will lead to further inquiries and potentially a penalty such as failure on the module.
Grading Scheme
Grades will be awarded according to the scheme detailed below.
The following learning outcomes are assessed through this assignment.
1. Explore and evaluate the means and approaches surrounding technology and business development, business model and business value
creation, as well as business process management.
2. Demonstrate state-of-art understanding and critically review literature and business practice in the area of creativity and business
development with modern technology to characterise current leading edge business practice.
3. Examine and reflect critically on the theory and practice of business models, strategies for business management with modern technology,
as well as approaches to the development process.
Content: appropriateness of material; relevance; quality of
analysis (35%)
grade
descriptor
The text displays an authoritative grasp of the link between the literature and the task.
There are indications of originality in either application of theories/ideas or in synthesis
A
MG5598 Coursework 2015-16
MG5598 Technology Management
Page 3 of 5
of material. The analysis demonstrated your excellent insights into the aspect(s) of
business/management that you chose to explore. There are no major omissions, or
irrelevant or inappropriate material.
The text displays a very good grasp of the link between the literature and the task.
There is an appropriate application of theories/ideas or in synthesis of material. Most
aspects of the task are addressed competently. There are no major omissions, or
irrelevant or inappropriate material.
B
The text displays a good grasp of the link between the literature and the task. Most
aspects of the task are addressed with a moderate level of competency and
professionalism, though the treatment may not be comprehensive. There may be one
major omission, but little if any irrelevant or inappropriate material.
C
The text displays an adequate grasp of the link between the literature and the task.
There may be a major omission or two, and some irrelevant and/or inappropriate
material. There is an adequate degree of skill in either application of ideas or in
synthesis of material.
D
All, or many, of the following apply: an inadequate grasp of the link between the
literature and the task; major omissions, irrelevant and/or inappropriate material.
E/F
Structure: overall structure; sequencing; references;
professionalism (35%)
grade
descriptor
The structure of the text is very clearly highlighted by use of appropriate paragraphs;
there is very clear and logical sequencing. The references, both within and at the end
of the text, are accurately cited and presented. The presentation is of a professional
academic style. The grammar/punctuation is error-free. There are no spelling
mistakes or incorrectly-used words. There are no long, confused or unwieldy
sentences which detract from legibility. Material taken from other sources is accurately
paraphrased. It is within the word limit of 2500 words and is not less than 2000 words
in length.
A
The structure of the text is clearly highlighted by use of appropriate paragraphs; there
is very clear and logical sequencing. The references, both within and at the end of the
text, are accurately cited and presented. The presentation is of a professional
academic style with only minor flaws. The grammar/punctuation is near error-free.
There are very few, if any, spelling mistakes or incorrectly-used words. There are very
few, if any, long, confused or unwieldy sentences which detract from legibility.
Material taken from other sources is well paraphrased. It is within the word limit of
2500 words and is not less than 2000 words in length.
B
The structure of the text is highlighted by use of appropriate paragraphs; there is clear
and logical sequencing. The references, both within and at the end of the text, are
adequately cited and presented. The presentation is of a professional academic style
in places but with some significant flaws. The grammar and punctuation is reasonable.
There are a few spelling mistakes, incorrectly-used words, and/or long, confused or
unwieldy sentences which detract from legibility. It is within the word limit of 2500
words and is not less than 2000 words in length.
C
MG5598 Coursework 2015-16
MG5598 Technology Management
Page 4 of 5
The structure of the text is adequately highlighted by use of appropriate paragraphs;
there is reasonably clear and logical sequencing. The references, both within and at
the end of the text, are adequately cited and presented. The presentation is not of a
professional academic style. The grammar and punctuation is adequate. There is a
number of spelling mistakes, incorrectly-used words, and/or long, confused or
unwieldy sentences which detract from legibility. Material taken from other sources is
only adequately paraphrased. It is within the word limit of 2500 words and is not less
than 2000 words in length.
D
Many, or all, of the following apply: the structure of the text is inadequate; the ordering
lacks a clear and logical sequence; the references both within and/or at the end of the
text are missing or inadequately cited and presented. The presentation is not of a
professional academic style and many, or all; the grammar and punctuation is poor;
there are many spelling mistakes, incorrectly used words, and/or long, confused or
unwieldy sentences which detract from legibility; material taken from other sources is
inadequately paraphrased; the references are either non-existent or inadequately
cited and presented.
E/F
Overall (30%) Grade
descriptor
Evidence of a consistently authoritative grasp of concepts and content appropriate to
writing a research essay, with evidence of depth and confidence in the understanding
of issues underpinning the assessment task.
A
A confident level of understanding based on an assured grasp of relevant concepts
and content appropriate to writing a research essay. Evidence of significant skill in
interpreting complex material articulated with a high level of competence.
B
A coherent response to the requirements of the assessment task. Evidence of
accurate restatement and organisation of relevant concepts, methodology and
material appropriate to writing a research essay.
C
Awareness of the requirements of the assessment task. Evidence of reading and
organisation of relevant source material and of an attempt to draw relevant
conclusions. Evidence of attainment of all learning outcomes described for the task.
D
The work presented does not show achievement of some (or all) of the learning
outcomes described for the task.
E/F

 
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