MARKETING – Introduction of a product (service) to a foreign market
MARKETING – Introduction of a product (service) to a foreign market
I’d prefer the research of this MBA seminar paper to be focused on the Eastern European market if possible. The practical example and experience in relation to the theory should be 2:1
Alternatively, different topic could be selected from the attached list, but we?d need to discuss it.
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SEMINAR PAPER TOPICS Marketing Course in basic module Interactive Online MBA program
Each Interactive Online MBA program participant must choose a seminar paper topic from the list of topics. Then the participant will create a practical example to demonstrate the application of the chosen topic; show how to transfer the theory into practice and to make a presentation where necessary, i.e.: to point out advantages, disadvantages, mistakes, improvements, etc.
List of seminar paper topics:
1. Marketing plan of the company (for one year).
2. New approaches in marketing communication (guerrilla marketing, viral
marketing, etc. ? its use in a specific promotional campaign).
3. Promotional campaign services for a product using the appropriate
marketing and communication mix.
4. Internet and marketing communication – promotional campaign for a
product or service (sporting or other event) using the internet promotion,
eventually social networks. Combination with other traditional media is
possible.
5. Marketing plan and strategy of a shopping center (gym, spa etc.).
6. Promotion of services (financial, cultural etc.) using direct marketing.
7. Introduction of a product (service) to a foreign market.
8. Introduction of a product (service) of a foreign company to the domestic
market.
9. Marketing research (any type).
10. Communication campaign using PR or a mix with instruments of marketing
communication. You can choose the topic from the following:
a) crisis solution,
b) promotion of the company image,
c) individual topic upon agreement with the tutor.
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