Social marketing

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Social marketing
Order Description
use the model depend on the what is suitable for the questions and use theory for each question
Focus on: norm activation model because it is important to my teacher, but I do not know for which question can fit.
(Brennan,L. et al, D (2014), ‘Social Marketing and Behaviour Change: Models Theory and Applications’. Elgar Edward Publishing Ltd UK. (Chapter 3)
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, vol 50, 179-221.
Schwartz, S. (1977). Normative influences on altruism. Advances in experimental social psychology. vol, 10, 222-279.
Kollock, P (1998), Social Dilemmas: The Anatomy of Cooperation, Annual Review of Sociology, Vol 24,183 – 214
Hardin, G.R (1968). The Tragedy of the Commons. Science (Washington, D.C.), vol.162 p.1243
Brennan,L. et al, D (2014), ‘Social Marketing and Behaviour Change: Models Theory and Applications’. Elgar Edward Publishing Ltd UK. (Chapter 9)
Brennan,L. et al, D (2014), ‘Social Marketing and Behaviour Change: Models Theory and Applications’. Elgar Edward Publishing Ltd UK.
Chapter 20 Buying or Consumer Behaviour Decision Models
Chapter 23 Social change models in Social Marketing
Dunlap, RE, Van Liere, KD, Mertig, AG & Jones, RE 2000, ‘Measuring endorsement of the New Ecological Paradigm: a revised NEP scale’, Journal of Social Issues, vol. 56, 425 – 442
Schwartz S.H. (1994). Are there universal aspects in the structure and contents of human values? Journal of Social Issues, 50, 4, 19-45


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international integrated marketing communication

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critically discuss the influences of culture and advertising appeal in an international integrated marketing communications strategy with the reference to the hofstede’s cultural typologies.


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Marketing management

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Marketing management
Paper details:
Assignment
Below is your assignment for this subject. Please read the brief and instructions thoroughly.
• Your task is to prepare a report containing information that may be used for a marketing plan.
Identify one product/service from your own business or from another business with which you are familiar. In your report you should include:
o The current marketing situation with background data on the market segments, product, competition, and distribution. Keep this discussion brief.
o Market analysis through a SWOT analysis. Make sure to discuss the SWOT analysis adequately.
o Objectives with goals for sales volume, market share and profit. These goals should be realistic but may have to be somewhat hypothetical because of the lack of time and absence of market research to provide better ones.
o Marketing strategies with details of the 4Ps (i.e. Product, Place, Price, Promotion).
Make sure you explain why the strategies are relevant and how they relate to the market analysis, objectives and goals above. Clearly justify your argument. In your discussion of Promotion, you need to identify the communication objectives, discuss and justify the communication channels and the communication mix you would use to address these objectives.
Because this is a short assignment, be careful to use your word limit wisely. There is no need to focus on the details of action plans, projected profit and loss figures and controls (although these are important in the real world, of course).
Note: in a real world marketing plan it is unlikely that you would use referencing. While you might not use referencing in an actual marketing plan, you would definitely source your information from various company/industry reports and from journal articles. In this assignment you are required to make the use of such sources explicit through referencing.
o This assessment is an individual assessment (ie this is not a group assessment). Please ensure you avoid collusion and other practices which compromise individual assessment work. (Refer to the Academic Integrity Policy available on AIB website)


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International marketing News

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international marketing News

During the course of the semester you are responsible for turning in 4 (FOUR) news assignments that relate to your assigned country of study.
For the news assignment you must find a relatively new article (within the last 6 months) from a reputable news organization that relates to your country of study. The article should reflect either cultural values, a marketing related issue, or example of how the “flat world” is impacting that country.
Using the attached template to complete the assignment. THIS IS MANDATORY … you will not get full credit if you don’t follow the template!
Included in the template are four items:
1. Source and date of article
2. Link to or copy of article
3. Key points covered in article (do not copy the entire article … reduce it down to the most important issues and points of view that it discusses.
4. Most important part of assignment: Why do you think this is important from point of view of marketing, culture, or “flat world” implications. You must explicitly state which of these you are addressing or you will not get full credit.


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