Assignment:
Select a company from the three provided for which you would like to be Marketing Manager.
Edible Arrangements? – Edible fruit baskets ? Creates fresh fruit arrangements and gourmet chocolate dipped fruit to
order.
Cartridge World? – Cartridge Company – carries a complete line of both inkjet and toner printer cartridges. Offers both
remanufactured and Original Brand (OEM) ink and toner cartridges for nearly all brands of printers, copiers, fax and
postage machines.
Liberty Tax Service? – Taxes ? provides tax service to both consumers and businesses.
You are preparing to make a presentation to the CEO of the organization next week on a product development strategy.
Your goal is to complete the following tasks in a 3?5 page paper:
1. Describe your new service. Your new service concept must have all the main characteristics of a service which
include intangibility, nonstandardization, and inseparability. Include the experience attributes of your product.
What role has technology played in your service.
2. How will you measure your quality of service?
3. What barriers might you run into in globalizing your service? Provide specific examples.
4. In terms of the marketing mix, what specific marketing strategies will you use to distribute, price and promote
this service?
5. You will provide a 3?5 page (APA formatted) paper with at least three supporting references. You should
include at least one illustration which can be included in the body of your paper or appendix.
NOTE: Your paper should be in APA format and cite all references used.
Submit to the Unit 10 Assignment Dropbox.
Unit 10 Assignment Grading Rubric 40
Possible
Points
Specific Paper Objectives: Assignment Checklist
(80%):
Describe the new service 8
Measurability 8
[MT450: Marketing Management]
Barriers to globalization 8
Marketing mix strategy 8
32
Writing Style, Grammar, APA (20%)
Grammar and Spelling 3
Paper is 3?5 pages in length and responses are concise
and direct 3
Reference list and citations are provided 2
8
Total 40

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Discuss the definition of internal marketing

1. List at least four examples of post-purchase behavior in the hotel consumption.
2. The following is the brief information for the B Music Event. Answer three questions below and make sure to briefly show the processes.
B Music Event ?The admission price is $20.00.?Fixed cost is estimated as $25,000.00.?Each patron generates $4.00 in additional costs
1) How many paying customers are needed to break even for the B Music Event?
2) If the B Music Event has a profit goal of $100,000,00 how many paying customers would be ?necessary?
3) The B Music Event had 2,345 customers last year. What was the revenue if the admission price ?and cost were same as this year? Did this event make a profit last year? If so, how much?
3. Why is the role of PR particularly important for crisis management in the tourism and hospitality?
4. Discuss the definition of internal marketing, and its importance in the hospitality industry.
5. Discuss the example of the brand portfolio and its goal in the hospitality and tourism industry.
6. The Marketing department of Hotel B has developed and launched “Fall Specials”, a series of new sales promotion programs for their shoulder season in December, 2013. In order to apply these programs again in 2014, the Marketing dept. should prepare the report about the effects of those programs in 2013 to the GM (General Manager). Discuss how the effect of sales promotion programs (i.e., Fall Specials) in Dec. 2013 can be analyzed, evaluated, and/or reported.

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