Comprehensive Marketing Plan on attached fictional start-up company

Compile a comprehensive marketing plan using the product scenarios. This is 4 separate units essays used to complete a comprehensive market plan based on fictional start-up company. The fictional start-up company and all the instructions for each unit is in the attached file called ?Unit 2,4,6, and 8 Assignment Instruction?. Each unit is a separate essay. Each unit must have its own introduction paragraph and conclusion paragraph 5 sentences each minimum. Each unit must have at least 4 APA references and in text citation within 5 years old and at least one peer-reviewed journal. Each unit is a separate essay that must answer each question answered using headings and follow the unit instructions for how it should be answered. All the essays can be combined under one word document, but must be separated per unit as well as separating the references and citations per unit. Each unit is a separate essay in APA format with its own introduction and conclusion paragraph. Unit 2 is a 3 page essay, unit 4 is a 3 page essay, Unit 6 is a 4 page essay, and Unit 8 is a 3 page essay with each having its own introduction and conclusion paragraph of at least 5 sentences each. Unit 8 also uses a Marketing Metrics chart-Table 22.9 which is attached as well. Each unit has specific questions for that specific essay. Attached also are associated readings for each unit that give a background for that unit and assist with each unit essay. Thank you for your help


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Marketing essay

Students are required to conduct a Marketing Environmental Audit on a market or category on BREAKFASTt CEREALS. (the research must to be in the UK)
The question to be answered for the assignment is :
What environmental factors may
affect the marketing strategies of organizations in your chosen market?
Discuss, using practical examples from your selected market category (BREAKFAST CEREAL to illustrate the impact of each environmental factor.
Table of Contents:
1.0 Introduction
2.0 Facts and Figures
3.0 Micro Analysis
3.1 Macro Analysis
4.0 Recommendations
5.0 3 or 4 Harvard References


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Marketing Communication. Develop a new integrated marketing communication campaign for Save The Children (UK charity based) by using two or more integrated marketing communication tools (e.g. advertising, PR, direct marketing, exhibitions, etc).

The essay structure:
1- Introduction (150 – 200 words).
2- (10% about 300 words) A review of Save The Children UK Charity and their current positioning (How they differentiate their self from competitors in consumers’ mind and mention some of the key competitors in the UK).
3- (10% about 300 words) Marketing communications objectives of your campaign in the UK (example: raise more fund or increase brand awareness).
4- (10% about 300 words) Target audience: describe and justify your chosen target segment(s) of the campaign in terms of their behaviour, attitude and lifestyle.
5- (25% about 750 words) Literature review: critically discuss the concept of IMC and the tools (e.g. advertising, PR, direct marketing, exhibitions, etc) of your choice. You need to include at least 2 different tools for this IMC campaign (with appropriate references please to support your words).
6- (35% about 1000 words) Creative strategy: discuss how and why the two tools (or more) of your choice are going to be integrated in your IMC campaign. Describe your creative idea, strategy and media choice, and how you intend to evaluate the effectiveness of the campaign, appropriate to the two tools (or more) that you are focusing on (with appropriate references to support your idea please).
7- Conclusion (150 – 200 words).
*please make sure you follow the instruction and structure.
*please use appropriate references (well-known journal articles for business or marketing).
Thank you.


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International Marketing

Your task is to offer a detailed critique of a peer-reviewed article. The article must be related to international marketing. In your critique, address the following questions:
What are the main points and arguments of the author(s)?
What is your opinion of the article?
How can the points and arguments of the author(s) be applied to the lesson in this unit? (Some examples include the marketing mix, marketing orientation, and organizational structure.)
The critique should be a minimum of two pages in length in APA style; however, a title page, a running head, and an abstract are not required. Be sure to cite and reference all quoted or paraphrased material appropriately in APA style.
Information about accessing the grading rubric for this assignment is provided below.


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