Cultural Distance: What is it, and how does it impact on global marketing operations?’

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‘Cultural Distance: What is it, and how does it impact on global marketing operations?’
Order Description
a) Critically evaluate academic work on the topic of cultural distance and its measurement by reading and critiquing cultural distance theories, models and frameworks such as those of Hofstede, Schwartz, Trompenaars and Hampden-Turner, and the Globe project. Your critical evaluation should aim to assess the similarities and differences of the models, their strengths and weaknesses and the impact/influence they have had. You are encouraged to read widely on the topic, and to examine recent sources. Description of the models and frameworks used to assess cultural distance is not required; instead make sure you focus on the critical analysis.
b) Identify and present examples of companies’ marketing activities which have been adapted to fit different countries. applying your knowledge of cultural distance theories/models, analyse these marketing adaptations and their underlying rationale. Do not describe individual country-specific marketing activities, but collect information on the marketing of one or more products/brands across a range of countries and analyse the adaptations that have been made in the context of cultural distance theory. Avoid using individual case study examples and avoid using examples from textbooks.
Marks will be awarded based on the following:
a) Cultural distance theories – 50 marks
Range of cultural distance measurement systems/frameworks examined (such as the models of Hofstede, Schwartz, the GLOBE project etc), range of academic sources examined, depth of critical analysis.
b) Examples of marketing adaptations – 40 marks
Range and quality of examples showing how cultural distance affects global marketing operations, depth and rigour of analysis of examples. (Include pictures, diagrams, adverts etc to illustrate)
c) Quality of writing, quality of referencing and flow of argument – 10 marks


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Statistics Project, Marketing

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Statistics Project, Marketing
Project description
D financial analysis of Sainsbury’s upon the objectives. Objectives To increase market share by 5% in the next 2 years oFocusing on market penetration by acquiring new customers from competitors and maintaining existing customers oDeveloping and launching new product ranges that meet demand and needs of customers oIntroducing promotional campaigns to encourage shoppers spending oImproving online services and boost online sales To increase customer satisfaction by 3% based on deviation rate (See Appendix 10) oLeveling up the quality of products and services oRetaining positive Greens image
Future Strategic Direction
Current situation
Firstly, Sainsbury’s has limited business extension only in the UK due to inexperienced management and operation in going abroad. According to this, market extension is not a qualified choice in this recent time. Secondly, shoppers tend to spend less at Sainsbury’s because of its higher prices compared to competitors’ (ITV News, 2014). Thirdly, its online website needs to be improved to compete with Tesco’s and Asda’s (Mintel, 2014). There is an online problem on deliveries and also few collection points for online click and collect. Lastly, TU clothing brand under J Sainsbury has lower performance compared to F&F at Tesco and George at Asda (Mintel, 2014).
Objectives
•    To increase market share by 5% in the next 2 years
o    Focusing on market penetration by acquiring new customers from competitors and maintaining existing customers
o    Developing and launching new product ranges that meet demand and needs of customers
o    Introducing promotional campaigns to encourage shopper’s spending
o    Improving online services and boost online sales
•    To increase customer satisfaction by 3% based on deviation rate (See Appendix 10)
o    Leveling up the quality of products and services
o    Retaining positive ‘Greens’ image
Marketing Strategy
Porter’s Generic Strategies
Cost leadership is the key strategy to attract new customers and encourage shoppers to purchase more. Although the retail did not offer the lowest prices, it can provide a wide range of high quality products and services to raise customer satisfaction. The large gap between benefits and its costs enable the company to provide cost advantage to customers.
Ansoff Matrix
Market Penetration is focused to gain new customers by launching new promotions and retain existing one by loyalty club card. Since the Nectar point will be cut next year, another extra value, such (new solution) is prepared to maintain longer relationship.
Product Development is
Segmentation Target Position
Appendix 10:
Sources: Mintel, 2013
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Cultural Distance: What is it, and how does it impact on global marketing operations?’

/in /by

Cultural Distance: What is it, and how does it impact on global marketing operations?’
Order Description
a) Critically evaluate academic work on the topic of cultural distance and its measurement by reading and critiquing cultural distance theories, models and frameworks such as those of Hofstede, Schwartz, Trompenaars and Hampden-Turner, and the Globe project. Your critical evaluation should aim to assess the similarities and differences of the models, their strengths and weaknesses and the impact/influence they have had. You are encouraged to read widely on the topic, and to examine recent sources. Description of the models and frameworks used to assess cultural distance is not required; instead make sure you focus on the critical analysis.
b) Identify and present examples of companies’ marketing activities which have been adapted to fit different countries. applying your knowledge of cultural distance theories/models, analyse these marketing adaptations and their underlying rationale. Do not describe individual country-specific marketing activities, but collect information on the marketing of one or more products/brands across a range of countries and analyse the adaptations that have been made in the context of cultural distance theory. Avoid using individual case study examples and avoid using examples from textbooks.
Marks will be awarded based on the following:
a) Cultural distance theories – 50 marks
Range of cultural distance measurement systems/frameworks examined (such as the models of Hofstede, Schwartz, the GLOBE project etc), range of academic sources examined, depth of critical analysis.
b) Examples of marketing adaptations – 40 marks
Range and quality of examples showing how cultural distance affects global marketing operations, depth and rigour of analysis of examples. (Include pictures, diagrams, adverts etc to illustrate)
c) Quality of writing, quality of referencing and flow of argument – 10 marks


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will be 100% original
 
Looking for a Similar Assignment? Order now and Get 10% Discount! Use Coupon Code "Newclient"

marketing presentation coninstar company

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marketing presentation coninstar company
Project description
Discuss assumptions regarding the price elasticity of our target market.
Choose a pricing strategy for the SBU to take with your new product. Tell us why you made this choice.
Diagram the companys existing channel strategy. Discuss its length, width, and intensity, and the intermediary functions provided by our channel participants. Present any changes to this existing strategy you feel will be needed to serve the goal set in the first presentation.
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